How to Write an Interior Design Concept Statement

Updated on May 28, 2020
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Linda is a seasoned writer and home-decorating authority. She loves sharing design trends, decor ideas, and useful tips with her readers.

What Is a Design Concept Statement?

An interior design concept statement is the essence of an interior design proposal. If you are bidding on a project or entering a design competition, the design concept statement lays the groundwork for the visual components of the presentation. Never assume that your design can speak for itself!

An interior design concept statement must effectively convey your inspiration and vision for a space. It briefly addresses how you went about creating the design and handled specific design challenges. The statement should also articulate the room’s overall ambience.

Carefully consider your interior design concept statement.
Carefully consider your interior design concept statement. | Source

It tells your client the origin of the design and demonstrates your ability to create a symbiotic relationship between physical elements. Think of you design concept statement as a mission statement or the “Eureka” moment of the project.

Each designer has their own way of composing and formatting an interior design concept statement. Just make sure you include a few essential pieces of information. You will become more confident in your ability as you do more proposals. Follow these basic pointers and your concept statement will surely impress!

Keep It Simple

Be succinct. Write several descriptive sentences that communicate the purpose, focus and fundamental concept of your design. Resist the urge to sell yourself. Your design concept statement is not an advertisement.

First, state the intent of your design and then explain how you accomplished your objective. Example: The intent of this design is to take advantage of the home’s classic architecture, bring in additional natural light and utilize a combination of vintage and contemporary furnishings and accessories.

You can elaborate on your selection of specific design elements and the principles employed when covering the visual presentation portion of your proposal.

Detailed examples of design elements should presented separately from your design concept statement.
Detailed examples of design elements should presented separately from your design concept statement. | Source

Address Client Requests

Sometimes you may need to adjust your design concept statement to conform to client guidelines. You may have a killer design and spot on concept statement, but don’t forget to follow special client instructions.

Often times a client will have input which greatly influences your design direction and concept statement. If your client has a specific vision in mind and wants a lengthy account of the design concept, follow their wishes and instructions to the letter.

Tailor your interior design concept statement to meet specific client requests.
Tailor your interior design concept statement to meet specific client requests. | Source

Things to Avoid

Avoid using overly descriptive and flowery language. Even common adjectives such as “beautiful” and “marvelous” are ambiguous and do not aptly describe the look or feeling of an interior space.


Avoid long, drawn out statements. Use short sentences for your design concept statement. This may require sidelining your creativity while you put on your editor hat. As with any proposal writing, long sentences dilute the effectiveness of your core concept. Brief statements are much more impactful and will hold your audience’s attention.

Avoid being egocentric. Do not write your design concept statement in first person. Your personal opinions and desires are not relevant to this piece of information. A design idea, vision or solution should not be about you. It should reflect what works best for your client.


Helpful Resources

If you are unsure of your ability to write a compelling interior design concept statement, check with your local ASID chapter for suggestions. You may be able to find a mentor willing to help you with your first few design concept statements. The Internet and local library are also great sources of information for interior design writing.

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.

Questions & Answers

  • How do I write an interior design concept statement?

    Do an online search for concept statement samples that will help you create your own.

  • What kinds of concepts are involved in interior design?

    Interior design concepts communicate design ideas to a client, like utilizing a mood board. Concepts communicate a theme, personality or style that include color, materials, texture, depth, furnishings, lighting, accessories, etc.

  • How can you write an interior design concept about merging natural and modern elements?

    It is fairly easy because of today's modern organic trend. With roots in Scandinavian design, modern style concepts are extremely simplistic and minimal. Furnishings and decor focus on the use of natural materials, earthy colors and clean, modern lines with lack of fussy detail.

  • What is a distinctive concept for an administrative office design?

    There’s nothing like being inspired by great design. Colors, decor, furniture and harmony design helps your mood and work. It’s important to embrace the space you spend all day from 8 to 5.

  • What are concept statement pointers?

    The interior design concepts help to guide the designer through each stage of the design process. These concepts are a combination of trends and standard interior design principles that assist the designer to successfully complete the interior design project.

© 2012 Linda Chechar

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    • lindacee profile imageAUTHOR

      Linda Chechar 

      7 weeks ago from Arizona

      Jyotish Sevak, these are ways to create concept statements. There are also several good Q&As.

    • profile image

      Jyotish Sevak 

      7 weeks ago

      I like the article and Q & A page. However inclusion of few examples of written concept statements would have been better.

    • lindacee profile imageAUTHOR

      Linda Chechar 

      4 months ago from Arizona

      Isla, glad you liked the article!

    • profile image

      Isla Fanning 

      4 months ago

      Really good idea.

    • lindacee profile imageAUTHOR

      Linda Chechar 

      11 months ago from Arizona

      Melissa J., so glad you enjoyed this article and helped with writing the design concepts.

    • profile image

      Melissa J. 

      11 months ago

      As a professional Interior Designer I've always struggled to write design concepts. However, with practice I'm able to write them to clearly articulate the ideas my client and I have developed. Your suggestion to research online is spot on, that's how I've manage to write many of my design concepts. Lots of research! Thank you for writing this article, it's well written and I found it very helpful.

    • lindacee profile imageAUTHOR

      Linda Chechar 

      16 months ago from Arizona

      Mada, unfortunately I can't help you with a concept statement. Do some online research regarding workspaces and create your own. Good luck!

    • profile image


      16 months ago

      Would you please help me to write a personal statement for a work space. my design should help employees feel like they are at their second home. By design it extremely comfortable and using a lot of active nice color and objects

    • lindacee profile imageAUTHOR

      Linda Chechar 

      19 months ago from Arizona

      For commenters needing assistance with design concept statements: I am not allowed to help you with your work. This article should give you pieces of helpful information to get you get started. For additional assistance, perform online searches to find free templates to create interior design statements of work. Do more online research for your specific designs.

    • profile image

      Ayushi yadav 

      19 months ago

      i want to write a design concept statement on a residence done for a royal couple where they can spend some quality time how to write it

    • profile image

      Habiba kenya 

      2 years ago

      Hey i need help in coming up with information about interior design like what interior design is and the importance of it and the different styles for interior design in housing,offices and any other places that need interior designing

    • profile image


      2 years ago

      pls i need someone help me for an international standard unisex salon....thamks

    • profile image


      2 years ago

      hi,i want write a design statement of romantic cause my concept is romantic for my home design project...

    • profile image


      2 years ago

      Plz help me coz i want a statements of chinese culture of my 1 bhk apartment

    • profile image

      faria shafiq 

      2 years ago

      hi!! I want to write a design and concept statement for bus stop all design is regarding nature. plz help me to write the statement

    • profile image

      Hi, I'm Nisha 

      2 years ago

      I want to write content for my interior designing website in the about page of ours. can you just help me ??

    • profile image


      2 years ago

      how to write a concept statement for modern contemporary restaurant having italian food?plz tell me

    • profile image

      Saf Zyed 

      3 years ago

      How would you write a concept statement for a bookstore from these elements:

      hot air balloon, colors, simple, warm charm, hi tech.

      need your help.

    • profile image


      3 years ago

      No wonder my concepts always made me feel something was wrong with them! Your point regarding flowery language is a significant aspect to consider. Thanks a lot. :)

    • lindacee profile imageAUTHOR

      Linda Chechar 

      5 years ago from Arizona

      Thanks, rameh, for reading and commenting!

    • profile image


      5 years ago

      the write up gives an insight into the basics of the interior design

    • lindacee profile imageAUTHOR

      Linda Chechar 

      7 years ago from Arizona

      Happy I could clarify, Simone! Yes, you would think flowery language would be required in that discipline. It would be extremely difficult not to throw in a "mahvelous, dahling" once in a while! :)

    • Simone Smith profile image

      Simone Haruko Smith 

      7 years ago from San Francisco

      I'm so glad you wrote this Hub! I was really wondering about interior design concept statements as soon as I first heard about them, and nothing spells happiness like satisfied curiosity!

      It's interesting that you encourage folks to AVOID overly flowery language- and I'm really glad that you mentioned that detail! I can imagine how many people would be tempted to use it with interior design concept statements- especially if they're new and kind of nervous.

    • lindacee profile imageAUTHOR

      Linda Chechar 

      7 years ago from Arizona

      Thanks Leah! Empty descriptive words and writing in the first person are the two big no-no's of design concept statement writing. Glad you liked it!

    • leahlefler profile image

      Leah Lefler 

      7 years ago from Western New York

      These are great tips - especially the avoidance of generic, flowery words. I love the concept statement example you provided!


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