Grew up on Cape Cod, Mass. Army Vet., Fmr. Director of Energy Conservation programs, RE Agent. Current residence: the Space Coast, FL.
There are lots of ways to make money on the internet, so let me start out by saying this is just one of many options.
Approximately one third of all online interactions involve videos. And of that one third, almost ninety percent of those interactions in the U.S. stem from YouTube. Relevant data, if you wish to do business online in America.
According to more than one study I reviewed, over three fourths of Americans say that videos play an important role in their purchase decisions.
Videos connect, engage, and convey a tone of voice and visual ques that text alone cannot.
This leads to the conclusion that YouTube video is currently a great format to work with for reaching an audience online.
YouTube Is Where It’s At
YouTube has made celebrities of some, and millionaires of others, several YouTubers have millions of followers, which not only makes them money, but gives them access to people in ways that allow them to influence those who watch.
In order to make money with YouTube, you must build up a large pool of followers and have content that’s relevant enough to arouse interest in your audience. The key is finding a niche, as there are topics for all tastes.
When creating a channel, you can monetize your videos and generate revenue through ads, to do this click the icon in the top right corner of the main screen on your YouTube page (you must be signed in) and select the menu “Creator Studio”.
Go to the menu “Channel” to the left and select “Status and features”. Now activate the monetization menu.
After accepting the terms from YouTube, you’ll have to set up an account on Google Adsense (and link to that Youtube account), which is Google’s channel that manages the revenue generated through ads. In order for you to include certain types of ads, or be included in the program, you might be required to have built up a large enough number of followers, or views on a given video. You will have to review Youtube’s guidelines on this, as requirements are prone to changing.
Once you have completed all the steps, have enough traffic going to your video(s) and/or have enough subscribers to your account, you just have to choose which videos will be monetized in your Video Manager.
YouTube Allows You to Promote Products If You're an Affiliate
Besides the revenue generated through AdSense on YouTube, a channel that has a lot of visibility can attract other brands that wish to promote their products to that targeted audience. You could become a product sponsor, or partner, you can look into this by researching any product, go to their website and scroll to the bottom and see if they offer such options (For example - see the picture below).
In such cases case, the YouTuber gets paid to promote that brand and profits not just from Google Adsense, but from whatever agreement made with that products company as well. You can also try other options such as Kontera Ads, Adbrite, Clicksor, that are like Adsense, the ability to link these to YouTube videos may or may not be available (allowed) at any given time.
It’s important to keep in mind that creating such content on YouTube requires a lot of time, dedication, and consistency. If you intend to use this media, you need to commit to a long term plan, consistently create new content, and as was once said in a movie “If you build it, they will come”.
How to Become an Affiliate
If you want to work as an Affiliate, there are two typical promotion approaches you can choose from. You can be a User Affiliate or a Authority Affiliate.
The User Affiliate is the one who concentrates their efforts based on actually using the product, showing how to use the product, making videos about how it handles, performs, etc. The user is not presenting themselves as an expert, or licensed, or doctor… they are referencing only how it works for them.
On the other hand, the Authority Affiliate is dedicated to building an audience to a specific niche. This way, they get views and followers in that specific field or topic and are able to promote products based on their expertise.
A good example of this is a Doctor or Nutritionist, making videos related to his field of expertise, such as discussing a healthy diet.
How to Keep Followers Interested
Some key ways to keep your followers indeed following your content:
- Daily or weekly video content
- Occasional using other social media to keep in contact like Facebook, Instagram or Snapchat.
- Tips of the week
- Blog site with regular posts, where you can embed your videos
- Remember to always post in the description when you are promoting the product.
When an Affiliate, it is necessary to know your audience. Your content must be created with your targeted viewers in mind, you must know who you are talking to.
YouTube is immense, it dominates the North American market and will continue to grow for the foreseeable future.
My advice for those of you willing to pursue this and put in the effort: Study those who are already a success on YouTube, understand how other entrepreneurs deal with this medium and explore your creative side. Don’t be afraid that you don’t know enough, just start, take that first step, and you will learn by doing as you go along.
This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.
© 2018 Ken Burgess
Ken Burgess (author) from Florida on January 02, 2019:
Hi Pamela, thanks for reading and replying.
The ease, or difficulty, depends on the person and their experience.
I wrote the article with readers who are familiar with YouTube in mind, but never bothered to try and profit from it.
Publish videos that are interesting, on a topic people are interested about, sooner or later people will find them and start watching.
Knowing how to direct traffic to them, title them advantageously, etc. is all part of a learning process.
Pamela Oglesby from Sunny Florida on January 01, 2019:
I have never made a UTube video, but it sure sounds easy. I appreciate the information in your article as I might try to make one sometime.
Ken Burgess (author) from Florida on December 31, 2018:
Thanks for stopping by and replying Bill, and yes, like with anything else, it takes time and commitment.
Some people get lucky and are 'found' by many viewers after just one or two videos, the other 99.9% will have to create dozens of videos before they start to see any results at all. Patience and persistence is key.
Bill Holland from Olympia, WA on December 31, 2018:
I actually started doing this four years ago and then stopped after about six months and six videos because of a lack of time. To be honest, I chose to do other things rather than the videos, so there was no real lack of time.:) Anyway, I'm a big believer in the power of YouTube, so thanks for the reminder and gentle kick in the butt.