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Is Selling Avon Worth It?

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Megan has been writing on all kinds of topics since 2012. Her main interests include alternative medicine, running, gardening, and her kids.

Almost every mom I know has sat at home wondering how they can make a living from home. Am I right? We want the best of both worlds when it comes to our career and our family. If you have been a stay-at-home mom long enough, you have surely contemplated selling Avon to earn extra cash. The question you really need to ask yourself before signing up is: "Is selling Avon worth it?"

Before you decide, you need to know exactly how it all works. This includes knowing what costs you incur, what it really takes to be successful, and how much effort it is going to take. None of the Avon reps driving their shiny pink convertibles will ever stop to tell you those things. They are more interested in showing you how successful they are to recruit you and make more money. I will give it to you straight and you can decide for yourself.

I am no longer an Avon representative and will receive no compensation in any way if you decide to sign up to be an Avon representative.

Signing up to Sell Avon: Is Selling Avon Worth It?

The process of signing up to sell Avon is very simple. You will have Avon reps jumping all over you to get you on their team. This is because the most profitable part of Avon is recruiting new representatives. However, the easy way is to go online to Avon.com and put in your information to have someone call you. You will then meet up with them and get everything started.

During your meeting with your new Avon Leader, she (or he) will tell you all the wonderful things you can achieve with Avon. You will not hear a negative thing come out of his or her mouth.

Once you fill out the paperwork (only one or two pieces of paper) and pay your $15 sign up fee, you will be given your Avon start-up kit. This kit includes all the information you need to know about running an Avon business. The most important are the costs to you, and the potential earnings. After all, you are trying to make money right? Those specific things will be discussed more next.

Your start-up kit will also include your black Avon tote, 10 current campaign brochures, and 10 of the next campaign brochures. This is because brochures are ordered when you place your Avon order and you will need to be handing out the next brochure before your new order arrives. Every campaign runs for two weeks with a total of 26 for the year.

Avon Representative Earnings

During your first campaign as an Avon Representative, you will earn 50% of your sales guaranteed. This does not include any fixed earnings items that are capped at 20% (clothes, shoes, jewelry, etc.). As long as you sell at least $50 worth of products for your first campaign, you are guaranteed 50% earnings on your next three campaigns.

After your fourth campaign, your Avon earnings are based on your total sales. You can see this in the Avon Earnings Chart below. So, to keep getting that 50% commission on your sales; you must sell $1,550 worth of products or more every campaign (two weeks). This is not a simple task.

is-selling-avon-worth-it

Processing Fee

Your Avon receipt book has a pre-printed spot for a $0.75 processing fee per order placed. This is optional and the Avon representative's choice. I highly recommend charging this due to the costs you will incur over and above just the product cost.

Costs Involved in Selling Avon

Selling Avon is like owning your own business. You pay Avon for the products you sell, and keep the difference between what you pay Avon and how much you sell the products for. But, like any other business, you have expenses incurred from running your operation.

You can't just look at the commission alone to answer the question "Is selling Avon worth it?" You have to look at the big picture of all the costs included in running your Avon business.

Brochures

Those cute little booklets of Avon products actually have to be paid for. You can order them in packs of 10. The more you buy, the cheaper each pack costs. The real issue with having to buy your own brochures is that everyone wants to look at one but only about 25% (or less) are actually going to buy something. Every brochure you hand out that doesn't result in an order is losing you money.

Avon Representative Brochure Costs

  • 10 brochures - $5.75
  • 20 brochures - $7.95
  • 30 brochures - $10.20
  • 40 brochures - $12.10
  • 50 brochures - $13.00
  • 60 brochures - $14.25
  • 70 brochures - $15.45
  • 80 brochures - $16.75
  • 90 brochures - $17.90
  • 100 brochures - $19.00
  • 11 or more packs - $19.00 (for first 10 packs) + $1.30 for each additional pack

One Simple Shipping & Handling Fee

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Samples

If you are going to sell perfumes, lipsticks, or foundation, you will need to have samples. If you don't, you are probably going to have a lot of returns (which you have to pay to ship back). Return costs vary depending on what the samples are, but they can get costly. Also, you are going to need sponges, q-tips or something else to use with your samples if they are not one-use size.

Bags

No Avon lady looks professional just showing up to deliver with a hand full of products. It makes life a lot easier if you buy deliver bags. Fifty 10 pound bags are going to cost you $1.25. This comes to 12.5 cents each.

These costs are just the most basic fees and costs you will incur. There are tons of other things you may want to buy to make your Avon business run smoothly. The scenarios discussed next are based on the smallest costs you will encounter as you try to make a profit from selling Avon.

The Real Profit Percentage

Avon recruits tons of women by advertising their 40-50 percent commission rate. While this is true in the portion of the sale sense, it is not the whole scene. Just to get to the 40% commission rate, you need to sell at least $425 worth of Avon products every campaign. Since the average person spends around $25 per order, you would need 17 customers.

Example Scenarios

The examples are going to be on the generous side. I am not going to include gas costs since everyone gets a different gas mileage. I am also going to assume that you will be delivering all of your order by yourself. This means it does not include cost to hire people to deliver orders, put up flyers, etc. This will be up to you. However, I can almost guarantee that if you are selling enough Avon products to make a decent profit, you are not going to be able to handle it all on your own. Keep that in mind as you look at the figures.

Casual Avon Representative Scenario

You order and hand out 20 brochures. You get 5 orders for an average of $25 each. This is a total order amount of $125. You deliver each order yourself in a delivery bag.

  • 20% Commission on order = $25.00
  • Processing Fees Collected = $3.75
  • One Simple Fee = ($7.95)
  • 10 Brochures = ($5.75)
  • Bags = ($0.63)
  • Total = $14.42

Small Business Avon Representative Scenario

You order and hand out 40 brochures. You get 10 orders for an average of $25 each. This is a total order amount of $250. You deliver each order yourself in a delivery bag.

  • 30% Commission on order = $75.00
  • Processing Fees Collected = $7.50
  • One Simple Fee = ($6.95)
  • 40 Brochures = ($12.10)
  • Bags = ($1.25)
  • Total = $62.20

Medium-Sized Business Avon Representative Scenario

You order and hand out 100 brochures. You get 25 orders for an average of $25 each. This is a total order amount of $625. You deliver each order yourself in a delivery bag.

  • 40% Commission on order = $250.00
  • Processing Fees Collected = $18.75
  • One Simple Fee = ($8.95)
  • 100 Brochures = ($19.00)
  • Bags = ($3.13)
  • Total = $237.67

Hardcore Business Avon Representative Scenario

You order and hand out 300 brochures. You get 75 orders for an average of $25 each. This is a total order amount of $1875. You deliver each order yourself in a delivery bag.

  • 50% Commission on order = $937.50
  • Processing Fees Collected = $56.25
  • One Simple Fee = ($10.95)
  • 300 Brochures = ($45.00)
  • Bags = ($9.38)
  • Total = $928.42

Is Selling Avon Worth It? Can You Make Money Selling Avon?

Selling Avon seems to be focused on becoming leadership and selling a lot of product. Looking at the numbers makes me think that it is just not worth it for the little man (or woman).

If you decide to start selling Avon, I highly suggest you look at it as starting your own business, not just a side job. For selling Avon to be worth it, you need to build your business up and recruit others below you. To be truly successful, you are probably going to have to hire people to make deliveries, put up flyers, or anything else to expand your customer base.

To get your customer base to expand, you are going to have to invest in your Avon business. This means flyers, business cards, promotional events, renting booths at conventions, you name it. More customers means a higher earnings percentage (commission) but it also means more hours spent, more gas used, more brochures to buy, more samples to buy, more delivery bags to buy, and more lackeys to hire.

Selling Avon is just like opening up your own store. The only difference is that you wont have a physical building as your storefront. There will still be costs of merchandise, employees, office supplies, etc. If you can't think of selling Avon as a business, you are bound to lose money and fail in the long run.

So, Is selling Avon worth it? The answer is: "It can be!"

© 2019 Megan Dodd

Comments

Cindy Artrip on September 07, 2020:

This is a great post, But in just a few short years since it's posting, Avon and the business for Avon Reps has changed so much!

1. Avon Brochures cost a lot less now. And more reps depend on online selling than they use to. And since Avon Has been promoting online sales by reps, many now have personal selling pages like this: http://buy-makeup-online.com/

2. Avon has fully embraced the Online Catalog. Now you can view the brochure, or Catalog on a desktop computer, and a New "Digital Catalog" is available designed to make navigating the catalog on a smart-phone a lot easier!

3. New Products from The Face Shop, VDL, Dr Belmeur, belif & more make the Avon Business a more attractive option for entrepreneurs by adding products younger makeup & skin care users find to their liking.

4. Commission rates have improved a lot, also there are incentive programs in place that can earn new Representatives over $3,000 in as little as their first 3 months as a rep! Especially when you think about the average new business not being profitable for several years....

5. "One Simple Fee" is gone, we pay a flat rate for shipping our order to our homes for walk-up sales, but as I said earlier online sales are now king.

Avon North America is now part of LG H&H The same LG that makes appliances & TV sets. And for all of 2020, Sign Up to become an Avon Rep can be done for FREE! This also reduces start up costs. And LG owns belif, VDL, and Dr. Belmeur and The Face Shop. So New Reps can be assured a host of New & Awesome products that just about Doubles the original Avon Line of Products!

The future is so much brighter now!

Cindy.

Avon Rep. 2005 - Present.

sharon davies on May 31, 2020:

To find out if it is the right job for you or not . Simple enough task , give them a ring, tell them your interested and give it a shot. It all depends on your time, dedication, and persistence.

And listen to what they tell you, its very inportant , they would have been at it for years so it stands to reason they will be helping you every step of the way, after all they earn if you do , so they will make sure you sell XD

Mary Bertsch on May 08, 2020:

I'm a 65-yr-old grandma with huge success selling Avon online. If I can do it, anyone can!

Avon just launched a new digital catalog with a shade finder that will pick the perfect foundation shade for you when uploading a picture of yourself or taking a selfie. The virtual try-on tool lets you experiment with different eyeshadows and lipsticks that are right for you. No more guessing!

Now is a great time to sell makeup, skincare & fashion with Facebook lives, YouTube videos, Instagram posts and more. I didn't know selling makeup could be so fun!

For more info, find me online.

Mary Bertsch

Top Seller with Avon

Della on March 01, 2020:

Yes I figured also that some of the information was outdated. But I agree with what she is saying. I just recently started selling Avon and I know that I have to put in a lot of foot work and everything to see some numbers. I’m praying that I be successful and turn profits.

trying to decide? on January 13, 2020:

sold avon for 8 years. can make a good income if you work it like a real business:

recruit others to sell so you get a percentage of their sales

turn your profits into the business to grow it bigger

do not waste the profits on frivolous shopping

support the products by using them

become friends with other business owners who will help you grow your business by displaying your products (workout facilities are good) but you have to patronize their business in return...cannot expect something for nothing

recruit recruit recruit and train train train your recruits to be successful too

remember the big money is in big growth

I retired when I had enough success and income

Colleen on December 28, 2019:

Hm the information appears to be outdated? No mention of the webpages they set up for each representative. Sign up fee is actually $30. Also, the writer may be confusing cosmetic companies where pink cars are concerned...pretty sure that's not Avon?

Danis Klatt on October 27, 2019:

Don't waste your time & money. I've heard it's not very lucritive.

Sarita gupta on June 07, 2019:

Am interested Avon Beatty products i started business help me

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