Skip to main content

How to Create a Facebook Group to Promote Your Business

  • Author:
  • Updated date:

L.M. Reid is an Irish writer who has published many articles in magazines and online.

How to Create a Facebook Group to Promote Your Business Online

You can create a Group on Facebook yourself on any subject that will attract people who share your interests. This is the best way to promote your business online.

It is best to have one interest for each Group you create.

  1. On the left of your Facebook Homepage find the word 'Groups'
  2. Click on this and then on 'Create Groups'.
  3. Then click on 'Create New Group'
  4. Add your New Facebook Group Name,

if you want people to find you when they do a Facebook Groups Search then use keywords when creating your name. You can invite your friends to join your new Group from here too. Set your Privacy Settings - Which should be Public and then click 'Create' You have now created your own group on Facebook

Make Regular Facebook Posts

Become active within the group and get known by the other members. It is also a good idea to open a new Gmail email account for these particular subject groups. That way when someone posts a comment you will be notified and you can then reply. There is nothing worse for someone writing a comment on a Facebook wall and being ignored.

By joining on the subjects you are interested in you connect with like minded people. It truly is an easy and quick way to attract an interested group of readers to your writing.

How to promote your business Free with Facebook groups

How to promote your business Free with Facebook groups

Joining Facebook Groups for Your Business

Facebook is amazing for the amount of groups that people all over the world have created. Whatever the subjects you write about you will find people who want to read about them here. Do you want to sell your art and crafts online? To talk to like minded people and share your ideas.

There really is every conceivable subject that has many groups on the internet no matter how obscure. Included in this article are step-by-step instructions with videos that shows you how to create and join these niche groups.

How to Search for Online Groups

Step by step instructions

  1. Open your Facebook account.
  2. Go to Groups on the left of your home Page.
  3. When you click on it you will see the search option for Groups on top.
  4. Type in the subject of the groups you are looking for, we will say Aspergers Syndrome.
  5. A drop down menu will appear with the four top results.

These are usually Pages and not groups because they always have the most members. They are no good for your purpose because they do not allow you to post links.

  1. Go to the bottom of the drop down box that says See more results for Aspergers Syndrome. On the left you will have a few choices click on Groups.
  2. This will bring up only the groups and eliminate the Pages.

You will see a page of ten groups specifically about your subject. This is only the first page. When you scroll down you will see an arrow and this will bring you to the next page and more groups. You can enter whichever group that looks interesting by clicking on the link with the name.

I have learnt that it is best to look at the most recent five posts on the group’s home page. If these posts were put there the day before or that day then it means the members are active which is what you want. If you see the last post has a date that is weeks old then don’t bother to join even if the members figure is high. There is no point if the group is dead and has no one visiting.

  1. If you like what you see then click the Join Group on the top.
  2. Always use the Back button to return to the list of groups otherwise you will have to start again!
Learn how to sell your crafts online with a Facebook Group

Learn how to sell your crafts online with a Facebook Group


The people in these special interest groups are there because they are interested in a particular subject and want to connect and share with like minded people all over the world. This way you will also be getting free targeted traffic to your blogs, websites and articles and enjoying new friends with the same interests.


I love cooking and have therefore written quite a few recipes. There are thousands of Facebook groups that have people who love cooking and sharing their recipes. The ones I have joined are always quite active and people will try these new recipes and report back to the group.

New Account

What I have done is open a separate account under a different name. This is for my writing activities. Do not join groups from your personal Facebook account. Your posts and comments are there for all to see. By doing this you are able to post your comments, advice and articles in private. You will now have the choice of not letting your family, friends, workmates etc reading everything you say and knowing every aspect of the inner workings of your mind.

How to set up a cooking Facebook group to share your recipes

How to set up a cooking Facebook group to share your recipes

Recipes and Cooking Groups

I have found better results and interaction when I join a specific group rather than a broader subject. If you are a writer of recipes for instance then join groups that suit your kind of niche. For example, I love my meat so most of my recipes include it. Not much use posting these recipes to a group where half of the readers are vegetarians. This principal works the other way too.

There are specific groups for vegetarians, vegans, meat lovers, raw food, healthy recipes etc. What ever your hubs specialize in then only join the groups where you have like minded people to share with.

Be Specific

If you choose the groups carefully at the outset then you will have a group of like minded people who are really interested in the subject of your articles.

They get a well written and informative article about the subject and you get more readers. You all get the added advantage of sharing your knowledge and passion about that particular subject.

Everybody wins.

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.


L M Reid (author) from Ireland on January 02, 2020:

Hello HaremCinema, I am glad I was able to be of help. I set up a Community group a few years ago and it is going very strong still today

HaremCinema on December 13, 2019:

This was cool. I am in the midst of creating a group for our neighborhood community right now so every bit of information helps me.

L M Reid (author) from Ireland on April 28, 2015:

Yes joining Facebook groups in your particular area of writing does get a lot of traffic.

Thank you everyone for taking the time to leave a comment and the shares

Amber522 on August 28, 2012:

I will definitely be using the advice you gave in this hub. Facebook can be a very powerful tool to promote hubs. Just about everyone has a Facebook these days.

Voted up and sharing!

Uzma Shaheen from Lahore,Pakistan on July 28, 2012:

very interesting and useful advice. my traffic is very low and always look for ways to increase it.thank you very much for sharing it/

i am sharing this hub.

Cynthia B Turner from Georgia on July 28, 2012:

Really good ideas. Glad you shared them. I'm looking for more traffic, so I will start using some of your tips.

Gypsy Rose Lee from Daytona Beach, Florida on July 28, 2012:

Voted up and useful. Thanks for the great advice. I'm already on FB and in groups will see how things go from there. Sharing with my followers.

John Sarkis from Winter Haven, FL on July 27, 2012:

Great hub! I'm one of the last dinosaur that hasn't joined 'Facebook' but hoping to in the near future so I can get more traffic.

Voted useful


Brett C from Asia on July 27, 2012:

A very useful suggestion for getting lots of free traffic. I'll have to try this when I have more free time.

Sharing, up and useful.

L M Reid (author) from Ireland on February 01, 2012:

Thank you everyone for reading and taking the time to comment.

I use a different name and scenery photo for the new account. I like to keep my writing private from family and friends. It also gives me the freedom to be honest and write what I like!

sherioz on January 31, 2012:

I like this idea and I was wondering if you use your real photo for these different fb groups.

Daniella Lopez on December 30, 2011:

This is such a great hub! I would have never thought to join FB groups for more traffic. Voted up!

sanathara on July 17, 2011:

It's truly useful.Liked the idea of opening separate Facebook account.Voted for 'Useful', 'Interesting' and 'Awesome'.

2patricias from Sussex by the Sea on November 08, 2010:

This is an interesting idea, and we have voted your hub up.

When we started our website we both joined Facebook as a way to promote that site, but sort of got side tracked. In the first few months we wasted a lot of time.

Your idea is much more focussed and sounds worth a try.

Nell Rose from England on October 29, 2010:

Hi, what a good idea! I use it for posting my stories and having a chat, but never thought of groups! great info, cheers nell

lisabeaman from Phoenix, AZ on September 27, 2010:

Great idea!! I use my own facebook a little bit - I don't want to overwhelm my friends w/ shameless plugs. I also posted a hub about a topic on a certain organization's page (that got a good response), but I never thought about starting my own group or joining one for this purpose. Hmmm... something to think about. Thanks!

Tony from At the Gemba on September 16, 2010:

Some good ideas about facebook, I have avoided it as too many friends and family on there..

Wendy Henderson from Cape Coral on September 14, 2010:

Great idea!

L M Reid (author) from Ireland on September 13, 2010:

Hello johnyater thanks for reading. Yes the specific Facebook groups really are worth joining. You have an outlet to chat about your interest and you get people to read your articles, everyone wins.

L M Reid (author) from Ireland on September 13, 2010:

Thanks for stopping by K9keystrokes. Yes it is really useful for getting those articles seen and read by the people who have a special interest in the subject.

John Yater from Hamilton, Ohio on September 13, 2010:

I never thought of using facebook for anything. Ingenious!

India Arnold from Northern, California on September 13, 2010:

What a great idea, and helpful when trying to target traffic usiing facebook groups. Thanks for an informative read.