Make Your Author Interviews Visual
Publishing an author interview is great. But you don’t want someone to pull up just a page full of words. Though that is the meat of the interview, you want to make it visually appealing to the reader. We are a society focused on what we can see. Here are some ideas to help you with that.
We Are a Visual Society
We are in a world where the visual internet pages are the ones who win out. Pictures and videos are what draw people in after the title which they usually see first. A visual page that the reader likes will keep them on the page and have them returning to the site. You can’t avoid it. Visual appeal is crucial to every article you post including author interviews. We are a world that prevails to the senses, mainly seeing and hearing.
Surf the web. See how visual it is. If you want to compete with everything out there, you need to be appealing to the eyes.
Now that being said…
What can you use to help your author interview have visual appeal? It basically is anything that the eye can devour. There are a number of items that can you along with that: author picture, book cover, book trailers, or personal pics from author.
The author picture is almost a must. If you are interviewing the author, the reader will want to know what the author looks like. It is a way to connect the author to the reader. Without the author pic, most readers will skip over an author interview. They need to see someone real. It helps them connect with the author even though they aren't meeting them personally. Make sure the author gives you a professional picture of themselves. If they are writing under a pen name and want to keep their identity quiet, find a picture that represents them. This scenario doesn't happen often, but it does.
Add a picture of the cover of the latest book or the one you just reviewed. That gives the reader even more to connect with and can get them even more interested in reading the book. Think about it. You see an interesting title of an interview or of an author you have heard about it. You click on it the link. You see the picture of the author and begin to want to know more about them. When you read the interview, you are now curious about their book. You want to see it. Ah, there is the cover as well as a link to the review and/or purchase site. Now I am more inclined to purchase the book or put it on my to read list.
Typically, this can be enough for an author interview. But you do want to consider other images that can help give depth to your interview. See if the author has any personal pictures that can relate to their book. Maybe they wrote a children’s book based on their own puppy. Get a picture of their puppy who inspired the story and put it on the page with the interview. Note it in the interview where you talk about the inspiration. Get as personal as you can without getting too much into the life of the author. You want the reader to feel a connection without giving out too much information.
Ask the author if they have a book trailer that you can add to your article. It typically is found on Youtube and can easily be embedded onto the page. That is another way to connect the reader to the book. They can see a dramatization of the story. If the trailer is done right, it will help gain more readers.
The author might have a video of an interview she has done. That is great to use as well to enhance your own interview. Maybe the author has a favorite funny video that inspired the story. Put that within your interview. Readers love videos.
Format and Color
How you format your interview also affects how people look at it. Is it easy to follow with the eye? Do the pictures and videos compliment the interview with where they are posted? Have someone else look over the interview and see if anything interferes with their enjoyment of it.
Color is also a factor. I have visited sights where the background was black and the words were displayed in red. It made it hard to read. I didn't finish the article because of it. Have colors that won't hurt the eyes or hinder the reader from seeing the words.
Think of the eye. What attracts it? What draws it in? What helps it connect to the words? Get the opinion of different people. You don't want to turn others away. You want them to enjoy themselves and stay awhile.