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Making Money Through 'It Works!': A Tale of Skepticism and Belief

A Quick Background on 'It Works!'

‘It Works!’ is a company that sells health and beauty aids, most prominently body wraps that, when used with the consumption of large amounts of water, can firm and tone your body. The company also offers dietary supplements, ‘fat fighters’ which help to curb your appetite, pills for hair and nail growth, and creams utilized for helping your skin. The main selling point for ‘It Works!’ is that they are a green company with all of their products being natural.

The business hierarchy is that of your typical ‘grassroots’ distribution, I’ll call it. The products are not sold in stores, nor are they offered on television. It is up to distributors to sell these items, to host parties, and to spread the word by employing the vast number of user testimonies at their disposal. As a person sells more products, and gains more distributors under them, they earn more cash. So long as the number of sales and purchases under them remain steady, so will the cash flow.

"Is This Another Mary Kay?"

I remember it like it was yesterday—my wife explaining to me on the car ride home from my parents’ house that she signed up to host an 'It Works!' party. I stared blankly at the road ahead, not only because I couldn’t tell if I saw a cop in my rear view mirror but also because I had no clue what 'It Works!' was. Without even asking, she started to explain how these ‘It Works!’ wraps worked on my aunt, tightening and firming the skin around her neck. I didn’t much listen to the story because I was still weeping at the loss of my money to this unknown company.

About a month later, on a Sunday afternoon, my wife said she was headed out. I questioned her intensely, not knowing who was going to feed me and the kids at dinnertime if she was gone. That’s when she reminded me that she had an ‘It Works!’ party setup for that day. I calmly gathered my composure, kissed her goodbye, and warmed up whatever leftover macaroni and cheese I could find. The kids loved it.

The initial turn out for my wife’s party was low but she did end up getting three women to buy some 'It Works!' products. The host said that this was pretty good for a first go around and that if my wife continued onward she could start to make some decent money. I felt differently, understanding that a saturated marketplace cannot live on indefinitely, in addition to my skepticism of the ‘It Works!’ catalog itself. I cannot attest to these products—I’ve never used them and I haven’t researched them all that much. I suppose that isn’t a glamorous sales pitch but I’m not about to send out misinformation—and the reason why is because I want you to believe me when I tell you about this next part.

'It Works!' Sells

People will buy ‘It Works!’ wraps, pills, and cream. I don’t understand it because I am a man and I involve myself in more important things like watching baseball and ignoring things that are falling apart around my house (cough*bathtub faucet*cough). The legions of women who are interested in these items, however, are near incalculable. For starters, it is a health and beauty product, which naturally pulls in women, both young and old (and some men.) Secondly, there are proven results. Countless images exist on the web of women who use ‘It Works!’ products, either stand-alone or as a supplement to a broader discipline, and the positive results they see. Third, these products are wholly organic which has become a huge selling point over the course of the last decade.

Most importantly, perhaps, is that I was wrong—this market is not saturated. In fact, there are a lot of people who have never even heard of ‘It Works!’ and that is good news for anybody looking to start with the company. However, many people are abusing the system and annoying friends and family with relentless and, honestly, aggravating tactics. Bothering people on Facebook or Twitter to use wraps that they frankly do not care about, is only working to turn others away from 'It Works!' Again, I have never bought a single thing from the company, and if I was only going by the advances of others, I would frankly be off put. It is only because my wife has been on the inside that I can see some merit to selling these products.

Once the initial shock of selling some wraps and creams wore off, my wife and I realized that it was only natural. Most Americans want to be fit and/or healthy to some extent and they will look for several avenues to obtain this well-being. Beyond exercise and eating correctly, individuals want a boost that helps them along. I suppose that is where ‘It Works!’ really hits its mark—as a great supplement to a healthy lifestyle. For people looking for that ever-elusive ‘cure-all’ pill, though, ‘It Works!’ will probably have little effect—these products are not an elixir to transform you into a supermodel overnight.

With the first few dollars rolling in for having three ‘loyal customers’ under my wife’s name, we saw an opportunity arise. She sold four body wraps during the first month, in addition to maintaining her three loyal customers, and made $145.00. This may seem like chump change but considering what little she had to do to get there, it wasn’t bad—in a sense it was a day’s wages for a day’s work.

By the second month, my wife had gained three more loyal customers, two of whom became distributors themselves. She sold an additional eight wraps and for that month had made a little over $500.00. That is a 344% increase in one month and let me be the first to say – she has not even broken a sweat, let alone gone out of her way. She simply talks to people she sees on the street or at the store, talks to them about the wraps and other products, and goes off from there. A few weeks later, she decided to take a stab at working a booth and a small ‘fair’ in a hotel. The results were generally positive and by that night she was already booked for her next convention.

My wife's first convention 'booth' - Her sales pitch is as organized as this table.

My wife's first convention 'booth' - Her sales pitch is as organized as this table.

How 'It Works!' . . . Well, Works.

I personally thought the whole thing was some sort of pyramid scam because the idea is that as you get distributors and customers under you and you get a percentage based off of their sales. Even as your distributors gain distributors of their own, you still are compensated off of these sales further down the chain, though the percentage is not the same as those who are directly under you.

As an example, in the little time that my wife has been doing this, she has steadily made more and more money each month. Add to that, the company has never screwed her over or reneged on any of their claims.

As a person bumps up the ranks of ‘It Works’ they not only receive a greater income based off of their ever-growing tree of distributors, they also may receive bonuses which can reach $10,000 or, in the case of the more lofty and extreme distributors who have been in the game for quite some time, $75,000. That is nearly unfathomable for something that seems relatively easy to sell.

I still didn’t believe it until my wife went to a conference and actually met one of the women who were making a solid living off of this stuff. Apparently, her husband even quit his job and takes care of their kids now because she makes so much money off of ‘It Works!’ Like any good infomercial claim, though, I suppose those results should only be expected if you risk your initial cash to get involved in expos, bazaars, and other large shows.

There is an initial fee to join (which is basically paid off within your first month if you can grab a handful of others to buy the products) but no termination fee.

Why do I care about this? I don’t really. This is my wife’s deal and she might be better suited to answer questions about the wraps, the pills to make your hair grow longer, and so on and so forth. I am simply here to attest to the fact that you can make money off of this and it takes little more effort than talking to other women at the salon, stopping people at the grocery store, handing out flyers, hosting parties with friends, or spreading the word through social media.

She’s even made more money through ‘It Works’ in one week than I did in two years on HubPages, which is a tragedy because it took me a long time to write my four or five articles about nerdy science that only Middle Easterners seem to care about.

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.


OneShotOrgan on February 01, 2020:

Itworks is a scam/pyramid scheme in disguise. You have to pay a 99 dollar enrollment fee, and all these expenses that come down to 1.5K a year, and unless you can get to diamond (which you have to do by recruiting), you won't make more than you invest in this company. Do not become a distributor. Products are good though. But don't count on making money with ItWorks.

JESSICA on September 08, 2016:

@James- pyramid schemes are illegal. It works is a legally compliant global company.

Carly on August 15, 2016:

I would not write this off as a company you can no longer make money with. I got in last year and make a $20,ooo bonus and a Diamond ranking. My step daughter got in two years ago and is now #45 in the company. If you work the business correctly you will do well. The way its structured anyone can make money and make it to the top! I love this business!

Ravgirl on August 05, 2016:

Thank you for this. I was contacted by a friend about It Works and am skeptical, as well. I also don't think I have the time /energy to invest to make the money I want/need to make and don't want to be a distributor under her if I can't pull my weight. Your article has helped me make my decision. I'll just have to keep sending in my Publisher's Clearing House Sweeps!☺

Amy on July 14, 2016:

Where I live there are a ton of people in the It Works industry. So for me I wouldn't benefit because someone is a distributor, purchases the products or is just not interested. I personally don't know anyone that I can sell it to because they are already a loyal to someone else.

Am on June 07, 2016:

If a person can make more than the person above them then how is it a pyramid scheme?

Andrea Parker from Florida on February 23, 2016:

Very funny hub (the part about her making more than you did at HP) and good as well. I think I had vaguely heard of It Works! before. I will keep this in mind as I actually really like MLM and I am totally into passive income sources. I get it that I have to build it up and it is not passive at first. Great hub.

james on December 02, 2015:

This company is a basic Pyramid scheme, period. If you look at what it really required to be profitable, and draw it out on paper....the proof is right before your eye's. To rank up to where you can make commission, you need a bunch of Distributors under you that are highly motivated, and are able to sell large amounts of these products.

Risty on October 23, 2015:

This whole page is full of itworks folks. Watchout

Neil on October 05, 2015:

So why do you think it's saturated. They haven't even hit a billion in sales yet. Am way is at 5 billion and still going

DEE on August 28, 2015:

I don's sell It Works but I have friends that do. I have used their products. Not the wraps. I have Fibromyalgia and I was give The Greens by it works to take for Fibro. At first I was very skeptical. Thinking how could this give you energy and help. Let me tell you about day 4 I noticed a huge difference. I take it everyday and get to cut back on one of my medications. So, for you that are skeptical remember the wraps are not the only thing that sell. There are other products they have.


Andrew on March 04, 2015:

I am a husband sitting here googling It Works for every morsel of info I can find , because my wife expressed interest in selling. I am very skeptical obviously. Your post was most helpful. Thanks

Krystal on February 26, 2015:

Thank u so much for posting this. I'm so skeptical about this whole thing. I'm a stay at home mom looking for extra income and It works keeps on popping up. But I just couldn't understand how people make that much money from selling wraps. Ur explanation is perfect and now I have a much clearer understanding. Thanks again!

Sarah on February 19, 2015:

My cousin was telling me about this and trying to get me to work for it works. I really do need a little extra cash, and this is the first really unbiased thing I've read about them. I always read things from people who work with them and just want you to sign up so they can get paid. I hope that if I venture into this that I can come out on top.

Mr-Mediocre (author) on February 07, 2015:

Thanks, Amy. I would say you have the right idea about It Works! - treat it like extra cash . . . Don't expect it to be a source of substantial income. The folks that make tens of thousands off of these products got into the game long before anybody else. So you're like only to book a few parties now and again. I never much cared for the stuff, myself, so I can understand where a lot of people are coming from. Since I wrote this article, however, I've noticed more and more people selling It Works! so, needless to say, the market is going to be filling up just like Mary Kay and the rest.

amy on February 07, 2015:

Thank you for this! As someone who has started looking into this as a way to have some extra throwing around money, this was the only article I've seen that's shred through the b.s. and propaganda of it all. Thanks for the honest opinion, really...its much appreciated and carries a heavier weight coming from a man's perspective :)