Making Money Through 'It Works!' - A Tale of Skepticism and Belief
A Quick Background on 'It Works!'
‘It Works!’ is a company that sells health and beauty aids, most prominently body wraps that, when used with the consumption of large amounts of water, can firm and tone your body. The company also offers dietary supplements, ‘fat fighters’ which help to curb your appetite, pills for hair and nail growth, and creams utilized for helping your skin. The main selling point for ‘It Works!’ is that they are a green company with all of their products being natural.
The business hierarchy is that of your typical ‘grassroots’ distribution, I’ll call it. The products are not sold in stores, nor are they offered on television. It is up to distributors to sell these items, to host parties, and to spread the word by employing the vast number of user testimonies at their disposal. As a person sells more products, and gains more distributors under them, they earn more cash. So long as the number of sales and purchases under them remain steady, so will the cash flow.
"Is This Another Mary Kay?"
I remember it like it was yesterday – my wife explaining to me on the car ride home from my parents’ house that she signed up to host an 'It Works!' party. I stared blankly at the road ahead, not only because I couldn’t tell if I saw a cop in my rear view mirror but also because I had no clue what 'It Works!' was. Without even asking, she started to explain how these ‘It Works!’ wraps worked on my aunt, tightening and firming the skin around her neck. I didn’t much listen to the story because I was still weeping at the loss of my money to this unknown company.
About a month later, on a Sunday afternoon, my wife said she was headed out. I questioned her intensely, not knowing who was going to feed me and the kids at dinnertime if she was gone. That’s when she reminded me that she had an ‘It Works!’ party setup for that day. I calmly gathered my composure, kissed her goodbye, and warmed up whatever leftover macaroni and cheese I could find. The kids loved it.
The initial turn out for my wife’s party was low but she did end up getting three women to buy some 'It Works!' products. The host said that this was pretty good for a first go around and that if my wife continued onward she could start to make some decent money. I felt differently, understanding that a saturated marketplace cannot live on indefinitely, in addition to my skepticism of the ‘It Works!’ catalog, itself. I cannot attest to these products – I’ve never used them and I haven’t researched them all that much. I suppose that isn’t a glamorous sales pitch but I’m not about to send out misinformation – and the reason why is because I want you to believe me when I tell you about this next part.
Not that I'm very alert but I had never heard of 'It Works!' until my wife started selling it. Have you heard of this company before reading this article?
- 9% Yes, I buy 'It Works!' products and love my life!
- 55% Yes, mostly because my Facebook friends keep bothering me about it.
- 23% Yes, I've heard of the products but don't know what is involved with selling it.
- 2% No, I try to avoid word-of-mouth products outside of chain stores.
- 2% No, though I'd like to learn more about it.
- 8% No, and I wouldn't be upset if I never hear about it again.
'It Works!' Sells
People will buy ‘It Works!’ wraps, pills, and cream. I don’t understand it because I am a man and I involve myself in more important things like watching baseball and ignoring things that are falling apart around my house (cough*bathtub faucet*cough.) The legions of women who are interested in these items, however, are near incalculable. For starters, it is a health and beauty product which naturally pulls in women, both young and old (and some men.) Secondly, there are proven results. Countless images exist on the web of women who use ‘It Works!’ products, either stand-alone or as a supplement to a broader discipline, and the positive results they see. Third, these products are wholly organic which has become a huge selling point over the course of the last decade.
Most importantly, perhaps, is that I was wrong – this market is not saturated. In fact, there are a lot of people who have never even heard of ‘It Works!’ and that is good news for anybody looking to start with the company. However, many MANY people are abusing the system and annoying friends and family with relentless and, honestly, aggravating tactics. Bothering people on Facebook or Twitter to use wraps that they frankly do not care about, is only working to turn others away from 'It Works!' Again, I have never bought a single thing from the company, myself, and if I was only going by the advances of others, I would frankly be off put. It is only because my wife has been on the inside that I can see some merit to selling these products.
Once the initial shock of selling some wraps and creams wore off, my wife and I realized that it was only natural. Most Americans want to be fit and/or healthy to some extent and they will look for several avenues to obtain this well-being. Beyond exercise and eating correctly, individuals want a boost that helps them along. I suppose that is where ‘It Works!’ really hits its mark – as a great supplement to a healthy lifestyle. For people looking for that ever-elusive ‘cure-all’ pill, though, ‘It Works!’ will probably have little effect – these products are not an elixir to transform you into a supermodel overnight.
With the first few dollars rolling in for having three ‘loyal customers’ under my wife’s name, we saw an opportunity arise. She sold four body wraps during the first month, in addition to maintaining her three loyal customers, and made $145.00. This may seem like chump change but considering what little she had to do to get there, it wasn’t bad – in a sense it was a day’s wages for a day’s work.
By the second month, my wife had gained three more loyal customers, two of whom became distributors themselves. She sold an additional eight wraps and for that month had made a little over $500.00. That is a 344% increase in one month and let me be the first to say – she has not even broken a sweat, let alone gone out of her way. She simply talks to people she sees on the street or at the store, talks to them about the wraps and other products, and goes off from there. A few weeks later, she decided to take a stab at working a booth and a small ‘fair’ in a hotel. The results were generally positive and by that night she was already booked for her next convention.
How 'It Works!' . . . Well, Works.
I personally thought the whole thing was some sort of pyramid scam because the idea is that as you get distributors and customers under you, you get a percentage based off of their sales. Even as your distributors gain distributors of their own, you still are compensated off of these sales further down the chain, though the percentage is not the same as those who are directly under you. As an example, in the little time that my wife has been doing this, she has steadily made more and more money each month. Add to that, the company has never screwed her over or reneged on any of their claims.
As a person bumps up the ranks of ‘It Works’ they not only receive a greater income based off of their ever-growing tree of distributors, they also may receive bonuses which can reach $10,000 or, in the case of the more lofty and extreme distributors who have been in the game for quite some time, $75,000. That is nearly unfathomable for something that seems relatively easy to sell. I still didn’t believe it until my wife went to a conference and actually met one of the women who were making a solid living off of this stuff. Apparently her husband even quit his job and takes care of their kids now because she makes so much money off of ‘It Works!’ Like any good infomercial claim, though, I suppose those results should only be expected if you risk your initial cash to get involved in expos, bazaars, and other large shows.
Below is a video that better summarizes the system, the minimal costs involved, and some of the 'our product is great' talk you'd expect from expert salesperson. The details on making money are about halfway through after the propaganda.
There is an initial fee to join (which is basically paid off within your first month if you can grab a handful of others to buy the products) but no termination fee.
Why do I care about this? I don’t really. This is my wife’s deal and she might be better suited to answer questions about the wraps, the pills to make your hair grow longer, and so on and so forth. I am simply here to attest to the fact that you can make money off of this and it takes little more effort than talking to other women at the salon, stopping people at the grocery store, handing out flyers, hosting parties with friends, or spreading the word through social media.
She’s even made more money through ‘It Works’ in one week than I did in two years on Hub pages, which is a tragedy because it took me a long time to write my four or five articles about nerdy science that only middle easterners seem to care about.