Podcast Audio Dramas: What Fiction Authors Need to Consider

Updated on May 12, 2020
heidithorne profile image

Heidi Thorne is a self-publishing expert; author of books, eBooks, and audiobooks; and former trade newspaper editor.


I got a great question from one of my loyal readers, who asked if podcast audio dramas, comparable to radio dramas, are being done.

Podcasts aren’t all just news and talk. Podcast audio dramas are growing in popularity and very similar to what people had before television: Radio shows featuring drama, soap operas, comedies, adventures, and science fiction. Instead of being on broadcast radio, they are now on the likes of iTunes. With the rise of audio devices and smart speakers in our homes and cars, an old entertainment option is experiencing a resurgence.

These podcasts represent an opportunity for self-published fiction authors. However, here’s what you need to know about creating them to avoid creating more drama for your life and work!

(Note: Traditionally published authors will need to contact their publishers about rights and limitations before creating podcasts or audiobooks based on published works.)

The Performance Factor

Today’s podcast audio dramas are serialized and continuing stories, just as their radio forbears and television shows. The story and the presentation of it must be gripping enough to encourage listeners to subscribe to the show and anxiously await the next episode. It can’t be a dry reading of text!

The author/podcast host himself must be good at the storytelling art, or be willing to hire someone who is. Alternatively, it could be a dramatic performance of a story. This would be more akin to scriptwriting and may require additional vocal performers.

So authors need to assess their own vocal talents to determine if they are capable of performing for their fiction genre. If additional performance talent is needed, that could up the cost in both time and money. Coordinating recording for multiple vocal actors or narrators can lengthen the time and complicate the logistics to produce each episode. Editing recordings with multiple voices and tracks can also be challenging and is usually beyond the capabilities of beginning podcasters, requiring the hiring of a good audio editor. All of this means more money to produce.

Podcast Audio Drama or Audiobook?

Is a podcast audio drama the same as an audiobook? No, and self-published fiction book authors should give serious consideration to creating an audiobook over a fiction podcast for several reasons.

Again, the following discussion applies only to self-published authors. Traditionally published authors will need to work with their publishers on any works based on published books.

Getting Paid

Although there can be podcasts that charge to listen, many are free. If you want to charge for your podcast audio drama, you need to choose a podcast host platform that allows for payments.

But you have to remember that many people are used to listening to free podcasts. So your fiction podcast could be passed over in favor of other free shows. Doing an audiobook, for which you will definitely get paid, might be the better option.

Authors may reason that doing the podcast for free could help build fans who would then be interested in buying the audiobook, or even the print or eBook edition. While there may be some validity to that, if listeners have heard the book all the way through, it’s a spoiler, making it less likely they’ll buy.

Use a podcast to promote! Give them a sample, but not the whole thing.

Story Fuel?

Another reason why an audiobook should be considered over a podcast is the future continuity of the story. An audiobook has a definite beginning and end, even if there will be more books in a series (which would each have a beginning and end). Audiences for radio and television shows have expectations for continuity for a long period of time, often measured in years.

A prime example would be the soap opera, The Guiding Light, noted as the longest-running drama broadcast. It started on radio in 1937 and continued there until 1956. In 1952, it started on television and ran until 2009. That’s over 70 years! While most dramas and sitcoms don’t run that long (if they get 3 to 5 years or seasons, it’s a miracle), does your fiction have enough story and appeal to fuel years’ worth of episodes?

Add to that the necessity to broadcast a podcast audio drama on a regular basis, typically weekly. Weekly podcasting, even for news and information, is challenging enough! Either you need to be very adept at churning out the next stage of the story every few days, or you have to have several months' worth of episodes ready to broadcast in advance of launching.

Are You Able to Switch From Novel Writing to Scriptwriting?

Fiction writing and scriptwriting are two very different skills, even though both are storytellers. Podcast audio dramas require more of the scriptwriting art, requiring the writer to move the story along primarily with dialogue unless there’s a narrator character to fill in the gaps. This could be difficult for novel authors who are used to setting the scene and the action with description.

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.

© 2018 Heidi Thorne


Submit a Comment
  • heidithorne profile imageAUTHOR

    Heidi Thorne 

    22 months ago from Chicago Area

    Linda, I didn't think of this either until one of my loyal HP readers questioned it on another post. Love the learning we get here! Thanks for chiming in and have a beautiful day!

  • AliciaC profile image

    Linda Crampton 

    22 months ago from British Columbia, Canada

    I love the fact that you write about topics that I've never thought of before. A podcast audio drama sounds very interesting, though I appreciate the potential difficulties in its creation that you've described.

  • heidithorne profile imageAUTHOR

    Heidi Thorne 

    22 months ago from Chicago Area

    Liz, radio shows could certainly make a comeback in this new era of audio content. We still have the same interest in stories as we always have. It's just now we have more ways and devices to listen.

    Thanks so much for stopping by and have a terrific weekend!

  • heidithorne profile imageAUTHOR

    Heidi Thorne 

    22 months ago from Chicago Area

    Pamela, when I was on outside sales, I put in a lot of drive time, too. So audio books and programs were a godsend!

    True, there are some authors/presenters which just can't deliver on a vocal level. I'd usually prefer to hear the author since I think sometimes narrators are too perfect and detached. But, as you note, some are great and others just aren't.

    Thanks so much for chiming in and have a lovely, relaxing Labor Day Weekend!

  • heidithorne profile imageAUTHOR

    Heidi Thorne 

    22 months ago from Chicago Area

    Flourish, thank goodness we had electric lamps! :-D

    I go back and forth about the "Midwestern accent" issue. Even though I'm in the heart of the Midwest, there are accent variations even within 100 miles. You can usually tell a Wisconsinite from us Chicago folks. And, yes, we all sound "normal."

    Unless it's difficult to understand, I think the regional variations add to the work, not detract from it. I just listened to an audio book read by a perfect narrator with almost no regional tones. Read well, but it seemed very detached. Honestly, in this case, I would have preferred to hear the authors since the book described many of their personal experiences.

    For regions that have extremely distinct accents, it might be worth it for authors to get some beta readers/listeners to test some recordings and get feedback.

    Thanks for bringing up this important issue! Have a relaxing Labor Day Weekend!

  • Eurofile profile image

    Liz Westwood 

    22 months ago from UK

    It's good to see that the old radio dramas are still going, adapted to a new form of technology.

  • heidithorne profile imageAUTHOR

    Heidi Thorne 

    22 months ago from Chicago Area

    Mary, I so agree that there are a lot of outlets for writers to share their talents with the world. They just have to be open to the possibilities and be willing to learn some new aspects of their craft, along with the technology.

    I remember listening to audio books and programs when I was a kid, too. It really is a different experience that visually reading a book. And each format brings different benefits to readers. Luckily, we live in a time when we can have them all!

    Thanks so much for stopping by and sharing! Have a lovely day!

  • Eurofile profile image

    Liz Westwood 

    22 months ago from UK

    It is really interesting to see that the radio dramas of years ago could be coming back again as podcasts.

  • Pamela99 profile image

    Pamela Oglesby 

    22 months ago from Sunny Florida

    This is an interesting article, although I would not make a podcast. I enjoy reading books and frequently relax and do just that.

    However, I used to get audio books from the library when I was making a 700 mile round trip by myself. I would get several because some of the voices and the way they talked just did not hold my attention or was just to bland. So, I think your remark about the voice was right on.

  • FlourishAnyway profile image


    22 months ago from USA

    While I wasn't burning any kerosene lamps at night like Bill, I do recall listening to Garrison Keillor on the radio. I liked both the question and answer. You know, Trump's recent slamming of Sessions' accent and the way he talks (like he has marbles in his mouth?) makes me wonder if authors need to have an accent free Midwestern speech pattern like newscasters to be on any audio platforms. We may each believe we sound fine, but others might find our accent strong or distracting.

  • aesta1 profile image

    Mary Norton 

    22 months ago from Ontario, Canada

    Like Bill, I grew up listening to the radio. I remembered as a child sitting around the radio with my siblings in our pajamas ready to listen to “Children’s Hour”. These days, while driving, my husband and I still enjoy listening to the radio. I like listening to podcasts but not dramas. I can do audio books. There are so many options now for writers that there is a channel for whatever one is good at.

  • heidithorne profile imageAUTHOR

    Heidi Thorne 

    22 months ago from Chicago Area

    Bill, everything old is new again at some point. And these dramas are certainly proof. While I don't remember listening to radio shows, I know my parents did.

    Hope you have a relaxing, labor-less Labor Day Weekend!

    P.S. You're not that old. :)

  • billybuc profile image

    Bill Holland 

    22 months ago from Olympia, WA

    I gotta tell ya, it bothers me somewhat that I remember being a very little kid and listening to the old radio broadcasts. And right after that we would make a phone call if the party line wasn't being used...all sitting by the light of a kerosene lamp. My God I'm old!!!!!

    But I do think it's cool that the podcasts are harking back to the old days of radio. It's the kind of nostalgia that warms the cockles of my heart. :)

    Have a great weekend!


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