How to Repurpose Content to Make More Money From Writing
Churn and Burn
Worn out as a blog writer? Many are. Why? Because they're on a churn-and-burn writing pace that will leave them with a pile of posts that may never see the light of day again after the initial rush of traffic and advertising revenue subside.
But blog posts are just blog posts until they become something else to generate revenue. Writing with "something else" in mind can help writers make more money and be more profitable content creators.
Is Repurposing the Same as Reselling?
One of the ways that writers can use to optimize income from their writing is to resell article content through syndication. This is certainly an option that writers should explore.
But repurposing is a bit different than syndication. Writers can repurpose their existing written materials in different forms. Some examples would include:
- Including the writing in a book or ebook. See the following segment for ideas on creating a book with very little extra effort.
- Compiling related articles into a report or guide. These don't have to be books. These compilations can be white papers or other documents that would have value.
- Creating audio recordings to share or sell as an audio program or podcast. By recording articles as MP3s or podcasts, people can download and listen to the content on the go.
- Creating a video version of the article. This is a great way to demonstrate techniques or show examples. It's best for visually oriented content.
How to Write a Book Without Really Trying
Struggling to write a book? You may have already written one without even really trying. How?
Bloggers often write posts as, well, one-off posts. Yet, if these posts thoroughly discuss a topic, each blog post can become a chapter in a book.
This is how I wrote the majority of my first book, SWAG: How to Choose and Use Promotional Products for Marketing Your Business, in 2011. Then, in 2014, I updated, republished, and moved it to the Amazon Createspace platform.
What I did was group dozens of old blog posts on similar topics into sections of the book. I formatted and edited it, added copyright, disclaimer, and about sections, created a cover, uploaded it to Amazon Createspace and, bam!, my book AND Kindle ebook were done.
I didn't actually sit down and write the book. I merely repurposed what I already had created into something that can generate income and leads for my business. (As a side note, a published, even self-published, book is a great "business card" and promotional product to use with customers.)
Writing and Creating With Purpose and Repurpose
There are two key ingredients of a blog post or other creative work that has potential to be resurrected or repurposed for future use:
- Evergreen Content. If the content is on current affairs, news items, fads or rapidly evolving topics, the potential for future use will be VERY limited. It's not that it can't be used; it's just that the window of opportunity is small. Given the time it takes to repurpose content and get it into the market—even if it's self published—that window may already be closed or closing. For greater repurpose potential, stick with topics that have long-standing relevance and appeal or "shelf life," often referred to as evergreen content.
- SEO Friendly. Blog posts and other written work on subjects that have a decent amount of continuing search engine traffic have a better chance of extended life beyond the initial posting. This helps in two ways. First, if search engines deem it as worthy content, traffic from search can help keep the original post alive for longer. Second, for posts on frequently and continually searched topics, investment in repurposing into other works makes more sense since an interested market may already exist for it.
This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.
© 2014 Heidi Thorne