Self Publishing a Workbook or Guided Journal
As I edited an author's business book for self publishing, it became clear that a text-filled book was not going to work. Her book was jam packed with exercises for readers to complete. We decided that reinventing her book as a workbook would be beneficial... and it was, for both her business and her customers.
The benefits of offering workbooks and journals include:
- Interactivity and engagement with readers
- High perceived value
- Additional book sales opportunities if offered as a companion to another book title
- Engages multiple senses when readers handwrite answers
I've created my own workbook of writing prompts, as well as a journal of sorts with thought-provoking questions. Here are some of the challenges I've encountered with self-publishing these types of specialty publications.
How to Self Publish a Workbook or Journal in Print
Because workbooks or journals contain written exercises, print books typically work best.
Perfect Bound May Or May Not Be Perfect. Like cookbooks, readers usually like to have a book lay flat for writing in it. Services such as Amazon's Kindle Direct Publishing (KDP, which has now merged in the former Createspace) only produce perfect bound trade paperback books which don't easily lay flat.
One way around the write-in difficulty of these books is to create a larger size edition. For example, the author client's book was converted into an 8-1/2" X 11" trade paperback workbook using Amazon KDP. The larger pages allow the book to lay flatter than smaller sizes. So if there is a significant amount of writing for readers to do, this larger size can be a cost-effective option to consider. For books where answers might be short, even smaller trim sizes (such as 6" X 9") can work, even if they don't provide an ideal user experience.
Spiral Binding. Of course, another option is offer a spiral bound edition. But that can be expensive due to its more fragile physical construction and distribution difficulty. Spiral bound books can flex too easily and the spirals can catch and warp. That's why some distribution or fulfillment companies may request that spiral bound books be shrink wrapped. Plus, fulfillment services, such as Fulfillment by Amazon (FBA), can carry fees that eat up profits. Also, if a distribution partner cannot be secured, the author is left with handling all the sales, printing, shipping, sales taxes, and other requirements... and all the costs.
Hard Covers. For some journal book topics, even a hardcover edition might make sense. Self published hardcover book printing is available through a few platforms such as Lulu, Mixbook, and others. But because of the expense, and accompanying high price that would have to be charged, this option might only make sense for keepsake type journals. An example would be a guided journal to document a baby's first year.
Formatting Tip for Workbooks and Journals
In creating write-in spaces for readers, make sure you leave enough space between each line to allow for easy writing. Also provide enough lines to answer each particular question so that readers won't be writing their answers in the margins!
Do eBook Workbooks Work?
I've offered eBook editions of both of my writing prompts workbook and journal titles using KDP. I've been surprised that I've actually sold a number of them in this format! Maybe these readers just want to save money on book purchases and this was a money-saving choice.
Of course, a workbook or journal on the Kindle app does not allow readers to enter their answers in the eBook. I'm guessing that these folks are using some e-device, or possibly a separate notebook, to get their answers written down.
When formatting a workbook or guided journal for Kindle or other eBook platforms, make sure to remove the lines from the manuscript prior to uploading! These lines look horrible in eBook readers. Just include the questions. Also make sure to remove any print edition specific instructions such as "write your answer in the lines below."
What about offering a download PDF instead of a Kindle eBook? Not recommended! While it would be convenient for readers, a PDF download can be shared everywhere on the Internet, robbing you of sales and profits. Understand the risk before you ever consider offering a downloadable edition.
Pricing a Self Published Workbook
Pricing a self published workbook or journal is really no different than pricing any other book.
However, one of the aspects of workbooks and journals that can trip up authors is that they have little text in them. So when seeing a low word count, authors can fall into the trap that more words equals more value and may be tempted to reduce the price of the book, or might even consider stuffing more words into it to make it seem "bigger."
Remember that to develop thought-provoking questions is an art. Price according to how much value answering these questions provides, as well as how this book compares to similar books in the market.
Some coaches and consultants offer workbooks or guided journals as a part of their service package, or use them as part of their lead generation sales funnel. These can often command higher prices than publications produced for purchase by the general public. Again, assess the value provided, compare with similar offerings in the market, and price accordingly.
Remember that to develop thought provoking questions is an art.— Heidi Thorne
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© 2017 Heidi Thorne