Self Publishing a Workbook or Guided Journal

Updated on March 30, 2020
heidithorne profile image

Heidi Thorne is a self-publishing expert and advocate. Author of nonfiction books, eBooks, and audiobooks. Former trade newspaper editor.


As I edited an author's business book for self publishing, it became clear that a text-filled book was not going to work. Her book was jam packed with exercises for readers to complete. We decided that reinventing her book as a workbook would be beneficial... and it was, for both her business and her customers.

The benefits of offering workbooks and journals include:

  • Interactivity and engagement with readers
  • High perceived value
  • Additional book sales opportunities if offered as a companion to another book title
  • Engages multiple senses when readers handwrite answers

I've created my own workbook of writing prompts, as well as a journal of sorts with thought-provoking questions. Here are some of the challenges I've encountered with self-publishing these types of specialty publications.

Tips for Self Publishing Workbooks and Journals

How to Self Publish a Workbook or Journal in Print

Because workbooks or journals contain written exercises, print books typically work best.

Perfect Bound May Or May Not Be Perfect. Like cookbooks, readers usually like to have a book lay flat for writing in it. Services such as Amazon's Kindle Direct Publishing (KDP, which has now merged in the former Createspace) only produce perfect bound trade paperback books which don't easily lay flat.

One way around the write-in difficulty of these books is to create a larger size edition. For example, the author client's book was converted into an 8-1/2" X 11" trade paperback workbook using Amazon KDP. The larger pages allow the book to lay flatter than smaller sizes. So if there is a significant amount of writing for readers to do, this larger size can be a cost-effective option to consider. For books where answers might be short, even smaller trim sizes (such as 6" X 9") can work, even if they don't provide an ideal user experience.

Spiral Binding. Of course, another option is offer a spiral bound edition. But that can be expensive due to its more fragile physical construction and distribution difficulty. Spiral bound books can flex too easily and the spirals can catch and warp. That's why some distribution or fulfillment companies may request that spiral bound books be shrink wrapped. Plus, fulfillment services, such as Fulfillment by Amazon (FBA), can carry fees that eat up profits. Also, if a distribution partner cannot be secured, the author is left with handling all the sales, printing, shipping, sales taxes, and other requirements... and all the costs.

Hard Covers. For some journal book topics, even a hardcover edition might make sense. Self published hardcover book printing is available through a few platforms such as Lulu, Mixbook, and others. But because of the expense, and accompanying high price that would have to be charged, this option might only make sense for keepsake type journals. An example would be a guided journal to document a baby's first year.

How Many Pages Should a Workbook or Journal Be?

Got a great question in response to this post about the number of pages that should be in a workbook or journal.

The short answer is that there is no minimum except what is required for printing the workbook or journal. On Kindle Direct Publishing (KDP), there is a minimum of 24 pages for a printing a paperback book. There is a maximum number of pages that can be printed (550 to 828, depending on book trim size and paper selection). But it is unlikely that any workbook or journal would ever reach that limit!

My 101 Business Writing Prompts workbook was 140 pages and my Looking Questions though journal was 43 pages. One of my client's workbooks was 112 pages.

Although it will depend on your subject, consider the physical handling issues for the reader when deciding how many pages to include. A lower page count may even be better for books that are smaller in trim size (for example, 6" x 9"), especially if you go with a perfect bound paperback edition since it already has issues with laying flat when open.

Another reason why you'd want to keep a workbook or journal page count at a reasonable size is due to reader overwhelm. Books that take too long to complete may easily be abandoned before finishing. It's just too much work. Again, your subject will be the main deciding factor.

If, indeed, your book's topic or activity is expansive enough for a large page count, consider breaking it up into smaller editions that concentrate on a more narrow aspect of your subject. That could also provide additional sales opportunities for you, too.

Formatting Tips for Workbooks and Journals

In creating write-in spaces for readers, make sure you leave enough space between each line to allow for easy writing. Also provide enough lines to answer each particular question so that readers won't be writing their answers in the margins!

To insert horizontal lines, I use Microsoft Word's auto formatting for horizontal lines.

Do eBook Workbooks Work?

I've offered eBook editions of both of my writing prompts workbook and journal titles using KDP. I've been surprised that I've actually sold a number of them in this format! Maybe these readers just want to save money on book purchases and this was a money-saving choice.

Of course, a workbook or journal on the Kindle app does not allow readers to enter their answers in the eBook. I'm guessing that these folks are using some e-device, or possibly a separate notebook, to get their answers written down.

When formatting a workbook or guided journal for Kindle or other eBook platforms, make sure to remove the lines from the manuscript prior to uploading! These lines look horrible in eBook readers. Just include the questions. Also make sure to remove any print edition specific instructions such as "write your answer in the lines below."

What about offering a download PDF instead of a Kindle eBook? Not recommended! While it would be convenient for readers, a PDF download can be shared everywhere on the Internet, robbing you of sales and profits. Understand the risk before you ever consider offering a downloadable edition.

Pricing a Self Published Workbook

Pricing a self published workbook or journal is really no different than pricing any other book.

However, one of the aspects of workbooks and journals that can trip up authors is that they have little text in them. So when seeing a low word count, authors can fall into the trap that more words equals more value and may be tempted to reduce the price of the book, or might even consider stuffing more words into it to make it seem "bigger."

Remember that to develop thought-provoking questions is an art. Price according to how much value answering these questions provides, as well as how this book compares to similar books in the market.

Some coaches and consultants offer workbooks or guided journals as a part of their service package, or use them as part of their lead generation sales funnel. These can often command higher prices than publications produced for purchase by the general public. Again, assess the value provided, compare with similar offerings in the market, and price accordingly.

Remember that to develop thought provoking questions is an art.

— Heidi Thorne

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.

Questions & Answers

  • I’ve created a journal and have a print shop. I prefer spiral bound for its ease of use. What’s the best way for me to get it sold and marketing other than my followers on social media?

    You certainly have an advantage by owning a print shop! :) I agree that spiral bound is the best for these types of books. But spiral bound books are so difficult to sell online from a logistics standpoint.

    You could use Amazon FBA. However, remember that you may need to shrink-wrap the books to make sure they don't get damaged in warehouse storage and handling. The spirals can get caught on things which will not only damage the spirals, but subsequently the pages.

    There may be other options through the likes of Etsy or Shopify where you sell direct to customers. But that could mean additional cost and labor for you for ordering processing, shipping, and handling. Also, be aware of the costs of these sales platforms. Price your journal to account for any additional expenses you'll incur. Same goes for Amazon FBA.

  • I am working on a workbook/journal, and I need editing and formatting. I am working on a very limited budget. What is the best avenue for finding these services coupled with affordability?

    I think your best bets for affordable editing and formatting are on sites such as Fiverr and Upwork. Because a workbook/journal is a bit different than other text-heavy books, get some custom quotes from service providers on these sites. Be very clear about how you'd like your book to look to avoid any misunderstandings.

  • Is there a page limit for journal prompt ebooks on KDP? I've already published and have been told it's too short, not an "ebook" (traditionally), and I'm wondering if I should include more prompts or unpublish. There are 20 prompts, about 20 pages.

    First, I'm wondering who told you it's too short? An eBook can be very short. I have a book that's about 30 or so prompts. But I have included some introductory material, too. If you're just publishing the prompts without any explanation or instruction, that's probably not a good user experience. Think about adding some valuable insight or instructions.

    However, if you're talking about print, then it may not be enough pages to be printable on the machines they use.

  • What are the best sites to self publish, and is it better to use a standard template or just make your own the way that you like it yourself?

    I think your choice of "best site" will be determined by your vision for your workbook or journal. Amazon KDP only does perfect bound books which don't lay flat. Some journal publishers don't like that and may opt for hardcover or quick-print shop alternatives (spiral bound). It will also depend on how you plan to sell and distribute your book.

    In terms of templates, again it will depend on what's required for your particular book. Templates on Amazon KDP/Kindle Create don't have a template that is specific for workbooks or journals. So you'd have to create your own. Because these are specialty publications, I think other self-publishing companies may not have templates either. Therefore, I think that you'll probably have to develop your layout either way.

  • How can I protect my journals from someone else publishing their contents?

    Well, that's more of a security question. I would keep a physical journal in a secure place where no one could find or access it. If it's an electronic file, you could put password protection on it. But realize that it may not be foolproof. In terms of rights, you are the copyright holder.

    If you're worried about someone publishing it after your death, they need to realize that your copyright extends for several decades after your death. So your journal could become part of your estate.

    If any of these are a concern for you, I would suggest having a conversation with an intellectual property attorney about protecting your work.

© 2017 Heidi Thorne


Submit a Comment
  • heidithorne profile imageAUTHOR

    Heidi Thorne 

    10 months ago from Chicago Area

    You're welcome, Rachel!

  • profile image


    10 months ago

    Thank you Heidi for such a wonderful and useful words on the topic, Really felt it very useful.. At first I wasnt able to read the full article in a concentrated way but after looking at the video I read the blog.. Because the video is the only source which made the article familiar among the readers, Thanks for such a wonderful information will definetly share this with my colleagues stating as one of the best blogs to go through.. Thank you Heidi.!

  • heidithorne profile imageAUTHOR

    Heidi Thorne 

    21 months ago from Chicago Area

    Hi Jeff! Well, if you use Kindle Direct Publishing, the cost could be zero if you do the layout yourself.

    But if you need designers, that could run into a couple hundred bucks maybe. Depends on your project and the designer. I would look on Fiverr for some folks who could do it for a reasonable cost. Don't just go with the lowest cost person! Look at their portfolio (usually they post samples on the site) and ask for quotes.

    The other costs would be for marketing and promoting your workbook.

    Thanks for asking and good luck with your workbook!

  • profile image


    21 months ago

    Hi Heidi......just wondering what the typical start up cost is to self publish a workbook and if you can recommend an affordable way to find help in the production of the workbook. Thank you, Jeff

  • heidithorne profile imageAUTHOR

    Heidi Thorne 

    2 years ago from Chicago Area

    Hi Glenn! Workbooks can be challenging and expensive from a production standpoint. I did them many years ago and it was quite a project.

    I'll be anxious to hear how it goes if you do decide to go with Lulu. Please stop back and update.

    Appreciate you stopping by and commenting. Good luck with your workbook and have a great weekend!

  • Glenn Stok profile image

    Glenn Stok 

    2 years ago from Long Island, NY

    I found this article extremely helpful Heidi. I was thinking of creating a workbook for something I’m involved with in order to teach others. I wanted to do it with CreateSpace, but I knew a bound version would not work for the reason you mentioned.

    I’m glad I read your article because now I know that there are pros and cons of using a spiral-bound notebook. That was the other way I was going to go about it, and I think Lulu offers that option—although the cost of shipping is a lot higher.

    At least you gave me something to consider with the extra information that I needed. Thank you.

  • heidithorne profile imageAUTHOR

    Heidi Thorne 

    2 years ago from Chicago Area

    AliciaC, with all the more academic material you create, I can see how this type of project could fit in with what you do. Thanks for the kind words and you have a great weekend, too!

  • AliciaC profile image

    Linda Crampton 

    2 years ago from British Columbia, Canada

    This is another interesting article, Heidi. You've given me some ideas that I could use. Thanks for sharing them. I hope you have a great weekend.

  • heidithorne profile imageAUTHOR

    Heidi Thorne 

    2 years ago from Chicago Area

    Blond, you bring up some great questions!

    Kindle eBooks have limited sharing capability in terms of number of books, time available, and with whom it can be shared. As well, readers need to use the Kindle App and/or device, subscribe to Kindle Unlimited, and/or fulfill other requirements. Authors get a bit of royalty for pages read in these shares through the Kindle Unlimited and Kindle Online Lending Library programs. It's not a lot, but it's better than having your work shared without limitation.

    Conversely, PDF documents can be downloaded and stored on anybody's computer, uploaded to social media, shared via email... the range is frightening. When authors sell or offer their PDFs direct-to-customers online, they open themselves up to this potential unlimited sharing without compensation. There are some services that watermark PDFs for tracking and have other ways to help control this. But I'm not sure how successful those strategies are.

    I hope that helps. Truly appreciate you bringing that up since others may question it, too. Thanks for your support, as always, and have a great weekend!

  • Blond Logic profile image

    Mary Wickison 

    2 years ago from Brazil

    As always you've shown advantages and potential pitfalls for people to avoid.

    I understand your concerns about not recommending a PDF but couldn't an e-book be as deleterious?

    Since this isn't being written in as a hard copy would be, is it not possible to share an e-book?

  • heidithorne profile imageAUTHOR

    Heidi Thorne 

    2 years ago from Chicago Area

    Happy Friday, Billybuc! Your coloring book is kind of workbook of sorts. So I think you can relate. Thanks for the kind words (and new moniker)! Happy Weekend!

  • billybuc profile image

    Bill Holland 

    2 years ago from Olympia, WA

    Not for me but great information, Heidi! You are my guru...the guru's guru! LOL I like that!

    Have a great weekend!

  • heidithorne profile imageAUTHOR

    Heidi Thorne 

    2 years ago from Chicago Area

    Flourish, with your expertise, I'm sure you'd create a wonderful workbook. Let us know if you do. Appreciate you stopping by! Have a great evening!

  • FlourishAnyway profile image


    2 years ago from USA

    I could see myself writing one of these given my background in small group behavior and HR investigations. Thank you for the advice.


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