How to Sell on Mercari: Tips for Making Sales
Thinking of selling on Mercari? Whether you already sell online or you're looking for a place to start, Mercari can be a good choice. In this article, I will explain how the process works for sellers and give you tips for increasing your profits!
Still not sure? Dive into my review of selling on Mercari to see if it's the best platform for you.
How Mercari Works for Sellers
Selling your clothing and other items on Mercari is a simple process:
- List Your Item: include pictures and a description.
- Set the Price: choose the listing price and cost of shipping.
- Make a Sale: buyers either make an offer or buy outright.
- Ship the Item: via USPS or FedEx.
- Receive Earnings: funds are released when the buyer receives the item.
Mercari has a similar structure to other resale websites. There are only a few nuances that are a bit different.
Listing is fairly easy on Mercari. You can now add up to eight photos. After you fill in the Title and Description, it tries to auto-fill the Category and Brand for you. That saves a lot of time.
Sellers then choose the shipping method and how much to charge. Mercari can either calculate the shipping for the buyer based on weight or set a flat shipping price.
Once your item is listed, it will appear in search results. If your item is popular, buyers will start liking it. Buyers can make you an offer on any of your items. This will send you a notification and you can choose whether to accept or reject it.
Buyers can also ask you questions about your items. It's a good idea to reply to these if you want to make sales!
Note: Check out the Selling Tips section for more information on how to get more buyers for your items.
What to Sell on Mercari
You can list almost any product on Mercari. But certain clothing items sell better than others.
These items sell the best on Mercari:
- Toddler Clothing and Shoes
- Women's Casual Dresses
- Women's Jeans
- NWT (New With Tags) Items
- Named Styles
Note: "Named Styles" means clothing that has a specific style name—like Express's Editor pants or Lularoe's Julia dress. These sell well on Mercari because buyers can search for that specific name.
Mercari Selling Tips
Here's are my four big tips for getting sales on Mercari:
- Add 10% to Listing Prices (at least)
- Drop Prices
- Include Measurements and Material
- Offer Free Shipping (optional)
These tips assume that you've already put in the effort of being a quality seller. Your photos should be of good quality and show the details with any flaws. It's also important to write thorough descriptions.
Read on to learn about each tip and how to use them to get major sales!
Let's look at how to use the pricing tips from above:
Add 10% to Listings Prices
If you sell online, you're already familiar with marking up your prices. You need to account for fees, shipping, and room to drop prices. Just like Poshmark, it's important to leave room to drop prices on Mercari.
This will allow you to incorporate the next tip . . .
When you decrease prices by 10% or more all the Likers of your item get a notification.
Why do you want to do this?
Buyers want to feel like they're getting a good deal! This is especially true for shoppers of bargain sites like Mercari. Hook in these buyers by dropping the price after you have a few Likes.
How to Write Great Listings/Descriptions
Aside from your photos, the description is all buyers have to decide whether to buy an item. Take some time with each one and follow these tips.
Include Measurements and Material
Include detailed measurements in all your clothing listings. I follow this tip for my Poshmark listings also. Listing measurements decreased the number of questions I received from buyers.
With measurements and materials stated, buyers make a purchase outright more often.
Offer Free Shipping
This tip might not work for everyone, but it's worth considering in your pricing strategy.
Offering free shipping gets the attention of many buyers. Search results can be filtered to show "Free Shipping" items only. This means your items could be spotlighted over similar ones that aren't offering free shipping.
You can add the cost of shipping to your listing price to maintain the original profit. Most buyers will realize it costs them the same in the end but this strategy helps get views on your items.
This tip has most often worked out for me with sub $15 items.
How to Take Great Photos for Selling
The photos are arguably the most important part of the posting. Learn how to take great photos.
Capture Every Aspect of the Item
Customers are used to being able to touch and examine clothing in-store. If you notice pictures for online clothing retailers they're very thorough and always on a model. This is even more important when selling used clothes.
Photograph the Tag, Details, and Flaws
In addition to full pictures of the item, also take some zooming in on the tag. This will help you remember the material and size for later. And it gives the buyer confidence that the material you listed in the description is correct.
Also, zoom in on the details that make the item unique. And make sure you clearly communicate any flaws. This will prevent buyer disputes later.
Use a Dress Form/Mannequin
This was my first and was totally worth it. I started on Mercari selling dresses from my closet, but they didn't get a lot of attention. I used earnings from my other items to buy the dress form and retook those photos. I sold all of my dresses before the end of summer! Dress Form
If you sell shirts or dresses, a dress form is really important for your photography.
I liked that dress form because it would stand on its and fully adjustable. I ended up retaking photos for all of my shirts, pants, and dresses on it.
Use Natural Lighting
Using natural lighting will make a huge improvement in your images. It lets the customer see the true color. Also, the post-processing of pictures taken in true lighting is minimal.
Making Sales and Earning Money
When your item sells you'll receive a notification that it's time to ship it.
Ship the Item
Package the item and use whatever method you selected for shipping. Mercari will send you the shipping address. Print out the label from whatever carrier you chose when listing the item.
USPS provides flat rate boxes or you'll have to provide your own for FedEx. Make sure you have these on hand before your first sale. You don't want to be scrambling for a box while trying to get the item out on time.
Once the item arrives and the buyer approves the purchase, your funds will be released. Your Mercari earnings can be used as shopping credit or deposited into a bank account.
Bonus Tip: Combine with Other Selling Platforms
Many clothing flippers use Mercari as just one part of their online presence. It's a good strategy to cross-post listings on Poshmark, Mercari, and eBay. These three platforms have varied user bases, so your listings will reach more buyers.
Different sites have different advantages for sellers. Some sites are better for some items and price ranges. It will depend on the customers you're trying to reach and what features you need in a selling platform.
Still considering which one to sell on? Read my review for selling on Poshmark to see if it's a good choice for your business.
Share Your Mercari Tips
Do you have other Mercari selling tips I missed? What has worked for you? Please share in the comments below!
This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.
© 2018 Katy Medium