Tracking Articles With AdSense: Step-By-Step Guide for HubPages
This is a detailed tutorial for HubPages authors showing how to track your AdSense earnings for each individual article on all HubPages Network Sites.
AdSense includes a powerful reporting tool, but you have to give it the proper data so it knows what to track. I'll show you how to do this step-by-step, with complete images, so you can easily follow along and set it up just as I had done.
Once you complete the setup, your AdSense reports will show you all of the following for each individual article on a daily, weekly, or monthly basis.
- The number of page views.
- The number of impressions.
- The number of actual clicks.
- Page revenue/thousand (RPM).
- Impression revenue/thousand (RPM).
- The actual earnings.
You need to have an active AdSense account linked to your HubPages account. In addition, if you opted to only allow authorized sites, then you need to add each vertical niche site to your AdSense Authorization list. I’ll briefly cover that first, just to get that out of the way. Then I’ll explain how to add your Hubs to AdSense. Lastly, I'll show you how to run the reports.
Authorize All Your Niche Sites
- Log into your AdSense account.
- On the left side column, click “Settings” and select “MySites”
- Now on the right side you should see a list of your authorized sites.
- Change the “Rows per page” (at the bottom of the list) to display all of them.
- Make sure all the vertical niche sites, where you have hubs, are listed.
- On each one, click the down arrow “v” to open the switch.
- Make sure the switch is on—indicating: “Verified site”.
If you need to add any sites, click the blue ”+” icon at the top right and type in the domain name, such as healdove.com.
Below is a screenshot of mine so you can see what it looks like when complete.
URL Channels: Add Your Hubs to AdSense
- Log into your AdSense account.
- Click on “My Ads” and select “URL channels”.
- At the top, click “+ New URL channel” and enter the URLs of your Hubs.
You can enter one at a time or multiple URLs, one per line. The Performance Reporting feature works best when you give it your entire set of hub URLs. I do not recommend typing each URL. It’s too easy to make mistakes. Either copy and paste each URL or make a complete list of them and paste the entire set all at once as I'll explain in the next section.
When done it should look similar to the sample below.
How to Copy All Your Hub URLs at Once
I found an easy way to get all your URLs into Google is to download the list into an Excel file.
Go to your Statistics page on HubPages. Near the top you’ll notice there is a link called “export csv”. When you click that link, it will download an Excel Spreadsheet of all your hubs. All you need are the URLs in column A of the spreadsheet. Follow these steps:
- Find the downloaded file. It’s called “hubs.csv” and it will most likely be in your download directory.
- Open the file with Excel. You will see all the URLs in column A.
- Highlight all the URLs as shown in the Excel example below:
4. Copy the highlighted hubs.
Click “Edit” from the Excel options and then click “copy”. Or, just click “CNTL-C” on Windows or “Command-C” on iOS to copy the highlighted hubs.
5. Paste the copied data into notepad (or any plain text editor you have).
Click “Edit” from the Excel options and then click “paste”. Or, click “CNTL-V” on Windows or “Command-V” on iOS.
It should look like this:
6. Now, remove the “https://” from each URL so your list looks like this:
7. Finally, copy and paste this entire list of URLs into the URL Channels on your AdSense account as shown in figure 4 below. Do this by going to “My Ads » Content » URL Channels" and then clicking "New URL channel” at the top of the page.
How to Manage Your URL Channels
It’s important to keep your list of URLs up to date:
When you publish new hubs, remember to immediately add them to the list so you begin tracking data on it from the start. You can even add the URLs of Q&A pages to track them too. Just remember that Google will only track up to 500 pages.
When you have hubs moved to niche sites, delete the old URL and add the new one.
To delete the old URL, click the square to the left of the URL to place a checkmark in it. Make sure you only check off the one you want to delete. Then click the “Actions” button as shown in figure 2 above and select “Remove”.
I find it useful to notice what the total at the top is, before and after deleting and adding, just to be sure I didn’t mess up. It’s right above the “Actions” button as shown below in figure 5.
AdSense Performance Reports
How to View Your AdSense Earnings Reports
After data has been accumulating for a while, your reports will show you everything you need to know about the revenue success of each hub.
Keep in mind, however, that this only applies to AdSense ads and only for your impressions. As you know, your ad impressions occur for 60% of the views. The other 40% of the impressions go to HubPages’ AdSense account and you don’t see those.
Also note that if you are using the HP Ad Program, then these reports will only represent the one single AdSense ad that’s at the bottom of your hubs.
There are many ways to view your reports:
On the left side column, select “Performance reports”.
Then under that choose the type of report you want, as follows:
• For performance itemized by niche site:
Click "Common reports » Sites"
• For performance breakdown by desktop, tablets, and mobile users:
Click "Common reports » Platforms"
• For performance itemized by country:
Click "Common reports » Countries"
• To see entire performance by day:
Click "Common reports » Entire account by day"
• To view earnings¹ details for each individual hub:
Click "My reports » Performance by URL"
¹ Remember that earnings is only from AdSense ads and not other ads from the HubPages Earnings Program.
How to Sort the Data
You can sort any report by any item by clicking the column heading. Click once for ascending order. Click a second time for descending order.
How to Control the Date Range
With any of the reports, you can change the date range to limit the report to any of the following:
- Last 7 days
- Last 30 days
- This month
- Last month
- All time
You can also select a custom range. Click the date-range button at the top right, as shown here, to change your range settings:
Once you become familiar with all the features of reporting, you may want to create custom reports that you can save and call upon later.
To save reports after you’ve changed filters, settings, and/or date ranges, click the blue “Add to My reports” button at the top of the report page as shown here:
What It's Worth
Now that you know how to track your AdSense earnings, over time you’ll be able to determine which articles are working better and how much each topic you write about is worth as far as ad revenue is concerned.
Even if you are using the HubPages Ad Program, which only has one AdSense ad placed in each hub, you will still get a lot of useful information from these reports. This will give you a better idea of what topics are best for writing future articles.
© 2009 Glenn Stok