Ten Tips On Writing And Publishing Articles At Hubpages
Find Success On Hubpages
After five years on Hubpages I have learned a lot about writing, publishing and making money on the internet and I have managed to bring my income just from Hubpages alone, up to a satisfactory level.
It's not enough money to make a full-time wage but I also earn money from other online sources so it certainly all adds up to make a nice little cash tip at the end of each month in addition to my earnings in the real world.
So, how did I bring my income from Hubpages up to a satisfactory level and what tips I can offer after this five-year-long learning process?
Read on to find out!
Tip 1: Unique rich content
If there's one thing I've learned from Hubpages, it's that nobody is interested in reading your articles if they can access the same information elsewhere online.
Every single hub needs to offer something unique which cannot be found elsewhere and for this reason heavily researching the content you are writing about is an absolute necessity (unless you already have unique knowledge to share).
When researching, you may find that different websites, newspapers, books, magazines, etc offer various bits of information on the topic you are studying.
However, I have always found that when I am researching a topic, I never manage to find a webpage, magazine or book which has adequately consolidated all the information available on that subject... and so this is what I aim to do with many of my hubs and this often results in them receiving high traffic.
People would much prefer to visit just one website or page where all the information they need is available, rather than having to visit page after page looking for extra tidbits of information.
Consolidating the information into just one hub also gives visitors a reason to bookmark your page so that they can come back to it in the future.
Including relevant high quality videos in your hubs is also another way of increasing the richness of your hubs. You are not restrained to just one or two videos but can add several. Not only does this keep readers coming back when they haven't had time to watch all the videos but it also keeps visitors on the page for a lengthier period of time and also ensures that your hub contains rich content. However, videos alone are not sufficient enough and must be accompanied by a high-quality, original, informative, unique and rich write-up.
Tip 2: Develop Your Own Writing Style
This is not just about developing your own unique style of writing but is also about improving your spelling, punctuation and grammar. Just one simple spelling mistake can seriously downgrade your article in search results (believe me, I know from experience!).
Additionally, developing your own sense of character and personality through your writing adds to the uniqueness of your content. Maybe add a few personal thoughts or speculations about the subject topic into your article. However, you shouldn't overdo it.
It's important to strike a balance between not being too formal and not being too personal in your writing. How would I describe my own writing style?
Assertive but sometimes subjective.
Tip 3: SEO, Keywords & Promotion
Many people are put off by the technical aspect of using SEO (Search Engine Optimization) and keywords. However, you don't need to be a genius and Google actually seems to be focusing less and less on SEO and keywords and more and more on actual content.
Your title needs to say everything about your article, it needs to grab the attention of potential readers. If the title sucks them in and they want to know more, or they have specifically search for words in the title, the next thing they will look at is the summary or the first paragraph of the article.
For this reason it's important that the summary and first few paragraphs of your article really tell the reader all about the fantastic information you have on offer. Additionally, your title, summary and first few paragraphs should remain consistently focused on the relevant topic and should regularly include certain keywords (which people are likely to be searching for) that are closely related to the topic.
However, this should not be too obvious or it can damage the consistency or your content and it shouldn't be done extensively or it could be classed as "keyword stuffing" which would result in Google penalizing your article.
Promoting your content on other websites is also important. Build up a following on Twitter, Facebook, Pinterest and other social networking websites (only as many as you can handle). Not all of your readers may want to register with Hubpages to follow you and so this gives many of them the opportunity to follow you on a different website. You can then post links to your content on those websites.
Not only are you posting links to your content right in front of your followers on those social networking sites but you are also helping to generate inbound links. This may generate a temporary boost in traffic. However, these types of inbound links are considered low quality. What you really want is inbound links from high quality websites and web pages which are also relevant to your topic. The more high quality inbound links you can build, the higher search engines like Google will rank your content.
Tip 4: Social Networking
Social networking is not just about posting your links in front of people hoping that they'll click on them. It's about communication and networking. Following just anybody on Twitter hoping that they'll follow you back (even if it works) is not the best way of promoting your material. What you really need to do is communicate with people who have a genuine interest in your work.
Don't just post links for them, communicate with them directly, learn about who they are and why they are interested in your material. Some of them may run websites, blogs or may be in a position where you can both be of benefit to each other - keep your eye open for such opportunities. Additionally, it's always also good to show your followers your gratitude, it makes them know that their support is appreciated and that they are an important part of what you do.
Each of your hubs has three small social networking buttons on it: Twitter, Facebook and Pinterest. Sign up with all of them but don't just promote your own material, do some cross-promoting and help promote Hubpages material that was written by others which you think is useful.
Tip 5: Keep Your Content Updated
Keeping your content up to date is important, although if you have hundreds (or thousands) of articles published then it can be a time consuming chore. However, it's well worth the effort. When you're not writing hubs or are out of ideas for new hubs it's a good idea to go back through older hubs, checking them for mistakes and consistency and it's also possible that you may have learned something new which you can add to those hubs, which you hadn't learned at the time they were originally published.
If so, let your followers know that you have added more information. Updating older hubs usually results in those hubs receiving a little boost in traffic. Another reason why this is important is because as time goes on, the more you will refine your writing technique and skill which will (or should) improve. By updating older hubs you had published before developing and refining your writing skills you will giving them an upgrade.
Additionally, more and more information is constantly being released on a wide range of topics, some of which you may write about (technology or space discoveries, for example). Search engines like up-to-date, unique and rich high quality content, so when you learn something new add it to your hub(s).
Tip 6: Watch Out For SPAM
Not only is SPAM bad for you (pun not intended), it's also bad for Hubpages. For this reason it's a good idea to moderate your comments and don't approve them until you have checked them. This also helps prevent derogatory comments from being published on your hubs without you knowing until you see them.
Sometimes people can be crafty and may leave a long significant comment and then slip an email address in their last sentence hoping you might not notice it. Additionally, some people may skew the wording of their comment, so that it affects the quality of your hubs and downgrades their ranks.
Tip 7: Never Publish Early
This is an important one which many creative people, whether they be writers, musicians, web designers or graphic artists, often mistakenly overlook. Many people are eager to get their work 'out there' usually for several reasons. They may want to find out what people's reaction to their work will be, or they may want to get the piece finished so they can get working on another one they have in mind, or have started working on, or they may even want to get their information out before it becomes outdated. However, this is one fundamental mistake that can result in people not bothering to take any notice of your newer material, even though you may have improved your writing.
Make sure you include, in your hub, everything you can possibly think of which is relevant to the topic. Do not publish your hub until you are absolutely certain that you have included everything you possibly can. However, it's also important to ensure your hubs are not too lengthy either. Some readers tend to look at the first paragraph or two to see how interesting it is, then scroll down to find out how long the page is (ie how long it's going to take them to read it).
Additionally, publishing your hub early then adding more information or making changes later may attract new traffic, but may also be overlooked by your regular readers. If you have made significant changes to a hub, let your followers know.
Tip 8: Monetize & Optimize Your Hubs
Don't just use Google Adsense - integrate it with your Hubpages account, you'll be surprised how different the results are. Also make sure to use either eBay or Amazon affiliate links on your hubs too, but not both - one or the other only. Personally (and if you are in UK) I recommend using the eBay affiliate scheme as I have had the most success with this one. However, it's also important to have the capsules well placed on the page, where they are not intrusive but the reader can see them clearly. Also make certain to advertise products relevant to the content of the hub.
Tip 9: Branch Out
Don't place all your eggs in one basket, as they say. Although you may have found some success by using a website such as Hubpages, this doesn't necessarily mean that this will always be the case - this is the internet and anything can happen. Consider trying out other websites, not just to see if you have any success, but to help build your online presence. Your material which is published on other websites could act as a supplement to your hubs.
If you have published many articles/hubs and have managed to build a good following, consider writing a book or, at least, an eBook. Self-publishing websites such as Lulu make this extremely easy for any writer to do. You can get an ISBN (International Standard Book Number) for your book and can sell hard copies to your readers on demand through a wide range of well-known distribution networks.
Also consider starting your own website or blog where you can be more personal whilst building your brand (if you are a writer, your name is your brand). Your blog or website can then be used to help compliment your already published material.
Tip 10: Collaborate
This is one which I don't see happening anywhere near as often as should be. Not only can it help for writers to cross-promote their material, but teaming up with another writer, or other writers, and publishing material together can certainly help raise your profile. There are many advantages to this:
- Two heads are better than one, three heads are better than two, etc.
- You have a combined audience to market your material to.
- You help to cross-promote each other's material.
- Both (or all) of you end up with more readers.
This tip actually has plenty of room for flexibility and expansion. For example, a small team of writers could link up and collaborate to form their own website, blog, book, collective of writers and/or even their own publishing company.
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