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8 Amazing Direct Sales Companies for Women Who Love Beauty & Fashion (That Aren't LuLaRoe!)

Updated on June 23, 2017
Kierstin Gunsberg profile image

Kierstin is a freelance writer, marketing major, and stay at home mom to two busy little girls.

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A few years ago, I wrote an article listing the best direct sales companies for stay at home moms. At the time, I was pregnant with our second child, saving for our first home, and looking at opportunities to make some extra cash when I wasn't busy changing diapers and throwing the same toys back in the toy box for the twelfth time that day. I knew I couldn't be the only stay at home mom looking for ways to supplement her partner's income, so I compiled that list to share with others what I'd learned about in my research. And, while I had hoped it would help others wade through the slews of direct sales companies entering and exiting the market faster than you can say yes to a pair of buttery soft LuLaRoe leggings, I didn't expect it to reach so many readers so quickly. Since it's publication, that article has become my most popular and I receive new comments on it nearly every day asking for me to add up-and-coming direct sales companies.The thing is, we had that second baby, we bought that first home, and life keeps chugging on, and, well, I'm just now finally getting around to researching and writing about all of those companies.

Rather than add on to the first long list, I'll be writing shorter, more concise lists geared toward particular interests. One of my greatest interests, especially since I'm nearly two years out from those sleepless nights rocking a newborn and wiping spit up out of my nursing bra, is makeup, beauty, and clothes that fit and flatter my mom-bod.

As always, my focus is to be as transparent as possible. If you want to read a consultant sales-pitch, this isn't the place to find it. In fact, I never ended up in direct sales, but I'm researching, reading, and writing what I can easily find about these companies to help potential consultants find the right fit for them.

So, without further ado, here are 8 amazing direct sales companies (besides LuLaRoe, which is already pretty well known!) for women like me who love beauty and fashion.

1. Aloette

When it comes to beauty, experts agree on one thing: it all starts with healthy skin. As the name suggests, many of Aloette's products contain aloe as a main ingredient and their "Farm to Jar" philosophy suggests that responsibly sourced ingredients are a priority to the company. Or that the marketing teams knows that "farm" is a white hot buzzword right now. Either way, Aloette's line of skincare includes anti-aging gels and serums, mud masques, and night creams.

Moving along to the rest of the Aloette collection you'll find professional makeup brushes and empty compacts to stock with your favorite shades of mineral makeup, all packaged in sturdy, attractive packaging that's better suited for the vanity than stuffed away in an eye shadow marred cosmetic bag.

Aloette's prices vary, from the skincare coming out on the top of most people's budget to the lip shine and cheek colors that rival many brands available at Sephora.

Something I notice right away, as a consumer, is that Aloette's website is super pretty and well done. I don't feel like I'm shopping a typical direct-sales site with pictures of pasty white women slathered in garish makeup is supposed to somehow inspire me to try their stuff. Instead, the modern, minimalist photos featuring women of color really stand out to me as a brand I want to buy from. The makeup products offered here look like they'd work for any skin tone, age, or schedule. I could see spending $100 on makeup here and putting myself together in ten minutes with those products, while also juggling one toddler on the toilet and the other squirting shampoo down the drain.

According to the website, Aloette consultants can make up to 35% commission and receive up to a 75% discount off products.

To join, you'll purchase a starter kit - one is for those who are looking to sell full time while conducting in-home presentations and it currently costs $199. The second is for consultants who are interested in a more casual sales-schedule and this kit costs $99. The real difference here seems to be the amount of product you receive at startup.

Another option, at $39 includes four of the company's top-selling beauty products plus 60 days of access to your own personal online store for selling.

For more, visit aloette.com.

2. India Hicks

India Hicks has got it going on. Not only is she a former model and 678th in line to the British Throne, Hicks founded her own lifestyle brand, named after herself, two years ago. Her beauty and fashion lines include perfume, caftans, weekender bags, and even hand cream.

On the higher end of the scale, India Hicks products are the kind of thing you'd see your favorite celeb toting around super casual on her way to Whole Foods, as if she actually grocery shops for herself. But, if you live in an affluent area or mingle in circles that are at a stage in life where their disposable income allows for higher quality purchases, then this is a really fantastic company to join.

Even better, India Hicks creates opportunities for ambassadors to give back to charity through their sales during "get togethers"- that's right, this is a face-to-face opportunity that gives everyone a chance to socialize and spend time touching, smelling, and trying the products rather than buying blindly based on a product description.

To become an ambassador you'll have to create an account at IndiaHicks.com and go through the motions after that. I can't see, upfront, what the costs associated with this company are. However, the website, price of products, and mission page give the impression that the goal of the India Hicks lifestyle brand is to empower women with entrepreneurial opportunity.

If you need some extra cash to pay for your love of all things makeup and cosmetics then companies like LimeLight by Alcone have you covered with work from home opportunities.
If you need some extra cash to pay for your love of all things makeup and cosmetics then companies like LimeLight by Alcone have you covered with work from home opportunities. | Source

3. Limelight by Alcone

Apparently, my almost-two-year-old loves Limelight by Alcone, as indicated by her insistence on touching the gooey pink splashes of lip gloss as they flash across my computer screen on LimeLight by Alcone's website.

Indeed, the beauty and skincare products offered by LimeLight are very attractive in their simple yet glamorous packaging, some of which is even adorned by meticulously "hand glued" lucite crystals.

LimeLight's beauty line includes a slew of vegan brushes, a makeup artist's daydream, eyeliner pens, and blender brushes, plus makeup in shades both neutral and bright while offering a collection of affordable skincare tools like an aloe and sunflower "Quench Cleanse" that's rings up at only $26 (at the time of this publication).

To become a Beauty Guide for LimeLight by Alcone you'll first choose what shade you want your starter kit to come in, from light, medium, or dark. I don't see a price on this starter kit, but there is a $9.95 per month website fee for maintaining a site through which you'll sell your products, as well as a $75 annual fee for remaining a part of the company each year, for a grand total of about $200 annually to remain active as a consultant.

For more information visit the toddler-friendly LimeLightByAlcone.com.

4. Phuse Beauty

Being real, I have pretty bad hair, even when I try. And that's probably because I use cheap af products and styling tools on my long, thick locks so that what was once a pure mane of golden curls is now more like a well-loved-Barbie's head of hair come to life. Phuse Beauty wants to help women like me not be like me by using science to prove the horror I've been subjecting my hair to since high school - which is about what it takes to get me to pay attention.

According to a PDF that really appeals to this academic nerdface, Phuse beauty products use, among other things, ionic technology which breaks down water so that hair dries faster and therefore isn't exposed to heat so long that it begins to fry and frizzle the way it would with your run-of-the-mill Target cheapie styling tools - all at affordable prices.

So, from lightweight hair dryers to leave-in conditioners, Phuse offers a tool or product that anyone, even a low-income college student like me could afford.

The startup costs and requirements for Phuse are as clear as the science behind their straighteners. The price of starter kits starts at $25.99 and goes all of the way up to a whopping $610, but they all include a free website to sell from and the only difference is in how many products you receive with the kit, so you'll want to think about how you plan to sell and what you'll need to do that. If your main selling tactic is going to be through in-person parties and presentations, then you'll want a few products to show off and demonstrate with.

To learn more visit PhuseBeauty.com.

If healthy hair is your passion, a direct selling company like Phuse Beauty, which specializes in safe and nourishing hair products and tools might just be the perfect fit for an on-the-go entrepreneur.
If healthy hair is your passion, a direct selling company like Phuse Beauty, which specializes in safe and nourishing hair products and tools might just be the perfect fit for an on-the-go entrepreneur. | Source

5. Ink'd Up Nails

Remember how I said earlier that I try to be transparent and cater to the potential consultant, not the existing consultant? Good, just making sure, because I don't think InkdUpNails looks like a company anyone is going to replace their day job with right now. And hey, if I'm wrong, please feel free to correct and condemn me below!

But here's why I've included it - this company is fairly new at the time I'm writing this (their compensation plan was only created a year ago, in 2016) and that means there's a lot of opportunity for new consultants to maximize their income potential at a company that is not-yet over saturated by selling two consumable products (nail polishes and nail transfers/decals) that are also a lot of fun for consumers to purchase and don't require a huge investment from the purchaser.

Ink'd Up Nails offers a massive collection of patterned transfer sheets to jazz up lonely nails for weddings, holidays, or any ol' Saturday afternoon that needs a splash of teal chevrons or rainbow polka dots. I don't see myself wearing these (nail biter, over here), but I could see my daughters loving them, and, at only $2.99 a sheet these are hardly a splurge and much less messy than even the most kid-friendly nail polish.

The starter kit is $79.99 and will require $150 in sales each rolling quarter to remain an active consultant. Beginning consultants make 20% commission and can work their way up to 25% in commission plus bonuses.

Check out InkdUpNails.com for more info

6. La Senorita Jolie

Before I had kids, I looked pretty dang good in a pair of white jeans. Now it would just be...it would be, for lack of a better word, a disparaging thing to do to myself. And it's not because of my mom bod either. I need a wardrobe that celebrates both my newfound curves and the reality that I spend half of my day bending over to scoop veggie straws out of the couch cushions while my kids are using my pants as a napkin. I need neutral, stretch, and breatheability. Enter: La Senorita Jolie, a company that offers the comfort of spandex leggings and soft, forgiving tops that have become the stay-at-home mom wardrobe staples but in a less flashy, more matchy matchy version.

Besides tops and bottoms, La Senorita Jolie also carries a line of date-night worthy dresses and wrangle-the-kids-to-the-park fleece-lined hoodies, among other styles including jewelry to polish off your look.

To become a stylist you'll need to pick the kit that works best for your budget. They start at $199 and go up from there and it looks like this is one of those deals where you carry the inventory.

To sign up to become a stylist go to LaSenoritaJolie.com.

7. Fibi & Clo

Finally, after another impossibly long, frigid northern Michigan winter, it is summer again and time to pull out the flip flops. Except, I don't actually wear flip flops. Despite my inability to control my hair, I do try to maintain a level of class on my feet that I've just never been able to achieve with flip flops. So, I take my sandals seriously, typically splurging on a couple of nice pairs for our short-lived warm season and a pair or two from the collection offered by Fibi & Clo looks like it'll be added to my bin of fun-weather footwear.

With modern, versatile styles ranging in price from just $35 up to $115, these sandals are an easy sell and can whipped in the pool bag or used to dress up a pair of skinny jeans for an evening out.

As their website points out, Fibi & Clo currently have no other sandal-specific competition in the direct-salesphere, meaning that ambassadors won't have to compare or contrast products from other direct sales companies to customers. Also, Fibi & Clo thrives on social media marketing - perfect for those of us busy at home with little kids or who need a break from piles of homework.

Startup costs are vague (an interview on TheWorkAtHomeWoman.com states that there are no startup costs), but if you're interested you can enroll for free at FibiAndClo.com.

Many direct sales companies give their consultants the opportunity to earn bonuses in the form of free products so when you're choosing which company to join consider which products you'll be most excited to add to your collection.
Many direct sales companies give their consultants the opportunity to earn bonuses in the form of free products so when you're choosing which company to join consider which products you'll be most excited to add to your collection. | Source

8. ClaudiaG Collection

In an effort to look more chic while still raising two small kids who go absolutely everywhere I go, I ditched my cute but clunky SkipHop diaper bag in lieu of big shoulder bags and messenger bags that can still tote a day's worth of diapers, wipes, and juice boxes - exactly the kind of thing that's available through ClaudiaG Collection's lines of genuine leather gear and accessories.

With each product coming in one bold shade or two contrasting colors, these purses, wallets, and card holders are easy to mix and match with other products in the collection or accessories you already own. Besides cute carryalls there's also a bevy of statement pieces like beaded cuffs, druzy earrings, and patterned scarves, with the collections updated regularly.

If you become a consultant with ClaudiaG Collection, you'll earn 25-35% of your sales and you won't have to keep inventory (unless you want to host a trunk show, then you'll need inventory to sell at your show) or meet any kinds of quotas, however ClaudiaGCollection.com doesn't have any clear information on the cost of the startup kit, though a quick Google search reveals that it costs about $200 to become a ClaudiaG Collection consultant.

Have You Tried Any of These Companies?

Have you ever worked in direct sales with any of these companies? What was your experience? I'd love to hear below! Please keep in mind that if you leave an url or hyperlink your comment may be filtered as spam by the filtering system, so please try to keep your comments url free so we can all hear from you!

© 2017 Kierstin Gunsberg

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