Kierstin studied business communications at Northwestern Michigan College.
A few years ago, I wrote an article listing the best direct sales companies for stay at home moms. At the time, I was pregnant with our second child, saving for our first home, and looking at opportunities to make some extra cash when I wasn't busy changing diapers and throwing the same toys back in the toy box for the twelfth time that day. I knew I couldn't be the only stay at home mom looking for ways to supplement her partner's income, so I compiled that list to share with others what I'd learned about in my research. And, while I had hoped it would help others wade through the slews of direct sales companies entering and exiting the market faster than you can say yes to a pair of buttery soft LuLaRoe leggings, I didn't expect it to reach so many readers so quickly. Since it's publication, that article has become my most popular and I receive new comments on it nearly every day asking for me to add up-and-coming direct sales companies. The thing is, we had that second baby, we bought that first home, and life keeps chugging on, and, well, I'm just now finally getting around to researching and writing about all of those companies.
Rather than add on to the first long list, I'll be writing shorter, more concise lists geared toward particular interests. One of my greatest interests, especially since I'm nearly two years out from those sleepless nights rocking a newborn and wiping spit-up out of my nursing bra, is makeup, beauty, and clothes that fit and flatter my mom-bod.
As always, my focus is to be as transparent as possible. If you want to read a consultant sales-pitch, this isn't the place to find it. In fact, I never ended up in direct sales, but I'm researching, reading, and writing what I can easily find about these companies to help potential consultants find the right fit for them.
So, without further ado, here are eight amazing direct sales companies (besides LuLaRoe, which is already pretty well known!) for women like me who love beauty and fashion.
When it comes to beauty, experts agree on one thing: it all starts with healthy skin. As the name suggests, many of Aloette's products contain aloe as a main ingredient, and their "Farm to Jar" philosophy suggests that responsibly sourced ingredients are a priority to the company. Or that the marketing teams knows that "farm" is a white-hot buzzword right now. Either way, Aloette's line of skincare includes anti-aging gels and serums, mud masques, and night creams.
Moving along to the rest of the Aloette collection you'll find professional makeup brushes and empty compacts to stock with your favorite shades of mineral makeup, all packaged in sturdy, attractive packaging that's better suited for the vanity than stuffed away in an eye shadow marred cosmetic bag.
Aloette's prices vary, from the skincare coming out on the top of most people's budget to the lip shine and cheek colors that rival many brands available at Sephora.
Something I notice right away, as a consumer, is that Aloette's website is super pretty and well done. I don't feel like I'm shopping a typical direct-sales site with pictures of pasty white women slathered in garish makeup is supposed to somehow inspire me to try their stuff. Instead, the modern, minimalist photos featuring women of color really stand out to me as a brand I want to buy from. The makeup products offered here look like they'd work for any skin tone, age, or schedule. I could see spending $100 on makeup here and putting myself together in ten minutes with those products, while also juggling one toddler on the toilet and the other squirting shampoo down the drain.
According to the website, Aloette consultants can make up to 35% commission and receive up to a 75% discount off products.
To join, you'll purchase a starter kit—one is for those who are looking to sell full time while conducting in-home presentations and it currently costs $199. The second is for consultants who are interested in a more casual sales-schedule and this kit costs $99. The real difference here seems to be the amount of product you receive at startup.
Another option, at $39 includes four of the company's top-selling beauty products plus 60 days of access to your own personal online store for selling.
For more, visit aloette.com.
2. India Hicks
India Hicks has got it going on. Not only is she a former model and 678th in line to the British Throne, Hicks founded her own lifestyle brand, named after herself. Her beauty and fashion lines include perfume, caftans, weekender bags, and even hand cream.
On the higher end of the scale, India Hicks products are the kind of thing you'd see your favorite celeb toting around super casual on her way to Whole Foods, as if she actually grocery shops for herself. But, if you live in an affluent area or mingle in circles that are at a stage in life where their disposable income allows for higher quality purchases, then this is a really fantastic company to join.
Even better, India Hicks creates opportunities for ambassadors to give back to charity through their sales during "get-togethers"—that's right, this is a face-to-face opportunity that gives everyone a chance to socialize and spend time touching, smelling, and trying the products rather than buying blindly based on a product description.
To become an ambassador you'll have to create an account at IndiaHicks.com and go through the motions after that. I can't see, upfront, what the costs associated with this company are. However, the website, price of products, and mission page give the impression that the goal of the India Hicks lifestyle brand is to empower women with entrepreneurial opportunity.
3. Limelight by Alcone
Apparently, my almost-two-year-old loves Limelight by Alcone, as indicated by her insistence on touching the gooey pink splashes of lip gloss as they flash across my computer screen on LimeLight by Alcone's website.
Indeed, the beauty and skincare products offered by LimeLight are very attractive in their simple yet glamorous packaging, some of which is even adorned by meticulously "hand glued" lucite crystals.
LimeLight's beauty line includes a slew of vegan brushes—a makeup artist's daydream—eyeliner pens, and blender brushes, plus professional cosmetics in shades both neutral and bright while offering a collection of affordable and natural skincare products like an aloe and sunflower "Quench Cleanse" that's rung up at only $26 (at the time of this publication).
To become a Beauty Guide for LimeLight by Alcone you'll first choose what shade you want your starter kit to come in, from light, medium or dark. After chatting with LimeLight by Alcone founding director Jessica Jane Mancini I can say for sure that the starter kit is $169, in which you'll receive over $350 worth of product. There is a $9.95 per month website fee for maintaining a site through which you'll sell your products, as well as a $75 annual fee for remaining a part of the company each year, for a grand total of about $200 annually to remain active as a consultant which isn't much compared to some other companies that require quarterly revenue quotas.
For more information visit the toddler-friendly LimeLightByAlcone.com.
4. Phuse Beauty
Being real, I have pretty bad hair, even when I try. And that's probably because I use cheap products and styling tools on my long, thick locks so that what was once a pure mane of golden curls is now more like a well-loved-Barbie's head of hair come to life. Phuse Beauty wants to help women like me not be like me by using science to prove the horror I've been subjecting my hair to since high school—which is about what it takes to get me to pay attention.
According to a PDF that really appeals to this academic nerdface, Phuse beauty products use, among other things, ionic technology which breaks down water so that hair dries faster and therefore isn't exposed to heat so long that it begins to fry and frizzle the way it would with your run-of-the-mill Target cheapie styling tools—all at affordable prices.
So, from lightweight hair dryers to leave-in conditioners, Phuse offers a tool or product that anyone, even a low-income college student like me could afford.
The startup costs and requirements for Phuse are as clear as the science behind their straighteners. The price of starter kits starts at $25.99 and goes all the way up to a whopping $610, but they all include a free website to sell from and the only difference is in how many products you receive with the kit, so you'll want to think about how you plan to sell and what you'll need to do that. If your main selling tactic is going to be through in-person parties and presentations, then you'll want a few products to show off and demonstrate with.
To learn more visit PhuseBeauty.com.
5. Ink'd Up Nails
Remember how I said earlier that I try to be transparent and cater to the potential consultant, not the existing consultant? Good, just making sure, because I don't think InkdUpNails looks like a company anyone is going to replace their day job with right now. And hey, if I'm wrong, please feel free to correct and condemn me below!
But here's why I've included it—this company is fairly new at the time I'm writing this (their compensation plan was only created a year ago, in 2016) and that means there's a lot of opportunity for new consultants to maximize their income potential at a company that is not-yet over saturated by selling two consumable products (nail polishes and nail transfers/decals) that are also a lot of fun for consumers to purchase and don't require a huge investment from the purchaser.
Ink'd Up Nails offers a massive collection of patterned transfer sheets to jazz up lonely nails for weddings, holidays, or any ol' Saturday afternoon that needs a splash of teal chevrons or rainbow polka dots. I don't see myself wearing these (nail biter, over here), but I could see my daughters loving them, and, at only $2.99 a sheet, these are hardly a splurge and much less messy than even the most kid-friendly nail polish.
The starter kit is $79.99 and will require $150 in sales each rolling quarter to remain an active consultant. Beginning consultants make 20% commission and can work their way up to 25% in commission plus bonuses.
Check out InkdUpNails.com for more info.
6. La Senorita Jolie
Before I had kids, I looked pretty dang good in a pair of white jeans. Now it would just be . . . it would be, for lack of a better word, a disparaging thing to do to myself. And it's not because of my mom bod either. I need a wardrobe that celebrates both my newfound curves and the reality that I spend half of my day bending over to scoop veggie straws out of the couch cushions while my kids are using my pants as a napkin. I need neutral, stretch, and breatheability. Enter: La Senorita Jolie, a company that offers the comfort of spandex leggings and soft, forgiving tops that have become the stay-at-home mom wardrobe staples but in a less flashy, more matchy-matchy version.
Besides tops and bottoms, La Senorita Jolie also carries a line of date-night worthy dresses and wrangle-the-kids-to-the-park fleece-lined hoodies, among other styles including jewelry to polish off your look.
To become a stylist you'll need to pick the kit that works best for your budget. They start at $199 and go up from there and it looks like this is one of those deals where you carry the inventory.
To sign up to become a stylist go to LaSenoritaJolie.com.
7. Fibi & Clo
Finally, after another impossibly long, frigid northern Michigan winter, it is summer again and time to pull out the flip flops. Except, I don't actually wear flip flops. Despite my inability to control my hair, I do try to maintain a level of class on my feet that I've just never been able to achieve with flip flops. So, I take my sandals seriously, typically splurging on a couple of nice pairs for our short-lived warm season and a pair or two from the collection offered by Fibi & Clo looks like it'll be added to my bin of fun-weather footwear.
With modern, versatile styles ranging in price from just $35 up to $115, these sandals are an easy sell and can be put in the pool bag or used to dress up a pair of skinny jeans for an evening out.
As their website points out, Fibi & Clo currently have no other sandal-specific competition in the direct-salesphere, meaning that ambassadors won't have to compare or contrast products from other direct sales companies to customers. Also, Fibi & Clo thrives on social media marketing—perfect for those of us busy at home with little kids or who need a break from piles of homework.
Startup costs are vague (an interview on TheWorkAtHomeWoman.com states that there are no startup costs), but if you're interested you can enroll for free at FibiAndClo.com.
8. ClaudiaG Collection
In an effort to look more chic while still raising two small kids who go absolutely everywhere I go, I ditched my cute but clunky SkipHop diaper bag in lieu of big shoulder bags and messenger bags that can still tote a day's worth of diapers, wipes, and juice boxes—exactly the kind of thing that's available through ClaudiaG Collection's lines of genuine leather gear and accessories.
With each product coming in one bold shade or two contrasting colors, these purses, wallets, and cardholders are easy to mix and match with other products in the collection or accessories you already own. Besides cute carryalls there's also a bevy of statement pieces like beaded cuffs, druzy earrings, and patterned scarves, with the collections updated regularly.
If you become a consultant with ClaudiaG Collection, you'll earn 25–35% of your sales and you won't have to keep inventory (unless you want to host a trunk show, then you'll need inventory to sell at your show) or meet any kinds of quotas, however, ClaudiaGCollection.com doesn't have any clear information on the cost of the startup kit, though a quick Google search reveals that it costs about $200 to become a ClaudiaG Collection consultant.
This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.
© 2017 Kierstin Gunsberg
Lauren on July 24, 2019:
Kierstin, I love your open and honest reviews!
I’ve been in DS since I turned 18 living in Germany as a military spouse selling German Tupperware as my first! I’ve done MK, Avon, Partylite, Pampered Chef & recently Perfectly Posh! I knew I had a talent for sales and loved the friendships I made with each company! I moved up fast in every company because If I’m selling it, I believe in it and I have a deep passion to see women succeed!
I found that often times, once a company hits a certain profit margin and plethora of consultants selling for them, the quality, customer service & sometimes ingredients change to save a $1. Yes they all lead with “we give back!” The problem is they HAVE TO! It’s either, donate it or hand it over to Uncle Sam. I’ve experienced scandal within so many companies competing to hit the “Top Ten” list! Deceit, lies and “shortcuts” that are made to be hidden to the public. I am confident there is room for any decent, honest, company to succeed, making it to the top; without causing harm and hatred to other companies defaming then in order to get ahead!
I left my last company even after I had a team of over 500 women because the Female Co-founder became consumed with greed, spoke poorly about the thousands of consultants selling her soap & lotion! She went behind the back of the Male Co/Founder making unethical decisions because she wanted complete control. She lied to the public about using “naturally sourced & safe oils when in fact she was purchasing through a very untrustworthy source at an incredibly low cost hiding money into her husbands account. She threw toddler/like tantrums throwing equipment and product at support staff. I could go on it’s quite sickening. The Ethical CEO discovered some damaging information about the quality of the products and even tried reasoning with her to protect the good name & reputation of the company. She lashed out at him, threatened him, even went as far as spreading vicious, false, rumors about his marriage!
He didn’t seek revenge, he instead worked with ethical investors to create a brand like no other. He’s extremely selective when it comes to ingredients and he vows to remain transparent to his consultants! He Is the first CEO to give the leaders of the company a voice in all company decisions.
The products are phenomenal and this coming from a beauty professional! I used the same mascara for 5 years swearing I’d never switch! I was given a mascara from this company for my review knowing I would be brutally honest. IT IS PURE PERFECTION! Not only does it wipe off easily without scrubbing my eyelashes out, it’s AFFORDABLE and promotes lash growth with no damaging chemicals! Loaded with keratin & no oil!! And this is just ONE product! Their foundation Is a medium coverage that actually improves your skins surface while you wear it! It also contains HD pigmentations that are photo friendly and even preferred by an on Camera News Reporter who shared her reviews with my friend (this is what Made me look into this company!)
They have a spray that can set your makeup and also cool down red tones if you use it as your primer too and it’s only $13!
I’ve done so much product testing looking for my new “fit” that I can STAY WITH AND FINALLY RETIRE!!
I’m ecstatic that I was told about this company! The products and technology that this company is introducing in the near future will cause thousands to convert over as these are EU Compliant products that stay looking amazing all day on your face!
I’m joining this week as they just lowered their kits to $59!
I have decided I’ve spent too much money on my facial products (I’m an avid R+F user), to not use the best quality makeup on my skin!!
I hope you will do s review on Because Cosmetics! It’s 3 years old I believe, and after hearing from other investors in that Utah area regarding the CEO, he’s on a mission to ALWAYS remain generous to his consultants and customers!
I’ve talked to a ton of consultants and they mostly come from Younique, Perfectly Posh & Lime Life or something like that and the first thing they say they realized was the difference in the quality of the foundation! The way the mascara gives the effect of false lashes, and the face primer is apparently top quality!
Lastly, the CEO doesn’t just give back! He takes 3% from EVERY ORDER, not the net! /and he lets the consultants choose the non/profit each quarter! Mainly women & children in need!
I hope this company explodes after hearing how badly this decent man was treated by Anne Dalton from Posh! He didn’t stoop to her level at all! She even promoted a “bully” campaign towards him after she heard he was starting a quality, skin friendly makeup company! Karma always wins!
Try this company out! After being a loyal customer for a year I’m kicking myself for not joining sooner!!
MAULIK on May 04, 2019:
I think you should go with Qnet.....
A world class products and best comp. Plan
Chinyere on December 17, 2018:
Hi. I'm a mum of 3 kids looking for an opporrunity to sell from home. Im interested in Natural skincare and make-up. Kindly advise on tue top comoany oorions in this category of interest of mine? Thanks.
SaraThompson98 on June 12, 2018:
Ive been a consultant with TrūAura beauty since they opened in Feb. I was definitely nervous about joining a startup but this company ROCKS! The focus is skincare (makeup coming soon) that is clean, natural and filled with pre and probiotics that balance out your skins microbiome. I know this company is going to be big but Im excited because its still to early for the market to be saturated with reps. Id be happy to send the comp plan to anyone wanting more info. Just let me know!! Good luck and happy selling!
Kierstin Gunsberg (author) from Traverse City, Michigan on January 15, 2018:
Katy, let me do some research and get back to you :)
Katy Anagnostou on January 14, 2018:
I have been wanting to find something in direct sales that target plus sized woman. Do you happen to know a good company?
Kierstin Gunsberg (author) from Traverse City, Michigan on December 02, 2017:
Emily, thank you so much for sharing Piphany with me! I hadn't heard of it until just now - browsing their site and I love the comfy but flattering styles. I'll definitely be including them in a future list!
Emily Caldwell on December 02, 2017:
Can I suggest Piphany? It's honestly such an amazing, loving company. I've been with them for over a year and I'm so happy I chose them.
Kierstin Gunsberg (author) from Traverse City, Michigan on October 30, 2017:
Autumn, being real I use Younique products every single day! I especially love the Mineral Touch Concealer and have found that for me, it works as a concealer but also a foundation if I spread it out more across my t-zone. Anyway, I'm sure they'll make a future list :) Thanks so much for reading!!
Kierstin Gunsberg (author) from Traverse City, Michigan on October 30, 2017:
Hey Michelle! Check out my article "The 20 Best Direct Sales Company Jobs for Stay-at-Home Moms", Jamberry is listed in there :) My sister-in-law has worn them before and they look so cute on her!!
Autumn Dorsey on October 30, 2017:
I was sad to see that Younique skincare and cosmetics didn’t make the list! The company’s approaching its 5th Birthday And is at the same sales numbers as Mary Kay and Avon. I love all the products, I love helping women feel confident, and teaching them to use these products. Our mission is to uplift, empower and validate women! Not to mention we were founded on The Younique Foundation. It raises awareness about childhood sexual abuse, and helps adult survivors by being able to apply to go to Youniques Haven retreat for the healing process they deserve. You don’t have to be a presenter to go, and when you round up your order to the nearest dollar that gets donated to the Foundation along with proceeds of your sales. I’m happy to help with any info you may want to know, but our start up and such is not a secret. Check it out sometime it truly is a wonderful company!
And great article! I love reading your blogs!
Michelle Furman on October 28, 2017:
Love your article. I would love for you to check out Jamberry Nail Wraps. Our wraps are heat activated vinyl and last up to 2 weeks. We have all kinds of hand and feet products also. Jamberry is still in its infancy stage, but is one AMAZING company who cares about their consultants.
Kierstin Gunsberg (author) from Traverse City, Michigan on October 21, 2017:
That's awesome, Krista! How long have you been with the company now? Thanks for reading :)
Krista on October 20, 2017:
I'm with fibi & clo! I just happened to run across it one day while surfing Facebook before the relaunch, and thought "hey, free to join, and I LOVE shoes, so why not?" Our shoes are beautiful, and we currently have no competition, so truly a ground floor experience.
Kierstin Gunsberg (author) from Traverse City, Michigan on September 19, 2017:
Thanks for the suggestion, Jamie. I will take a look at Momma Pretty, I've never heard of it before this :)
Kierstin Gunsberg (author) from Traverse City, Michigan on August 31, 2017:
Carole, I really had not heard of them until now! Thanks for letting me know about Initial Outfitters. I just took a look and will definitely research them for another list. Thanks :)
Kierstin Gunsberg (author) from Traverse City, Michigan on August 31, 2017:
Christi, I just checked out Paisley Raye on your recommendation, thank you! I'll be sure to include this company in another list later on.
Carole O. Bloch on August 30, 2017:
Hi Kierstin! LOVE your articles as I LOVE direct sales!!! I don't see Initial Outfitters mentioned in an article and hope that is because you've not seen them before!! Check us out -- jewelry, accessories and gifts for everyone on your list. Thanks!!!
Kierstin Gunsberg (author) from Traverse City, Michigan on August 21, 2017:
Amy, I just looked at the catalog, the products are beautiful! The Christmas decor has me swooning.
Kierstin Gunsberg (author) from Traverse City, Michigan on August 21, 2017:
Wow, that's a company I'd love to learn more about, Amy! Thanks for sharing. Is that a fairly new company?
Amy Hawk on August 21, 2017:
This list is great and innovative. I haven't heard of any of them. I would love for you to also look into Trades of Hope. Besides jewelry, bags, and home décor items, I love the heart of the company, which is to empower women out of trafficking, poverty, and abuse around the world. That is something all women should be able to get behind!
Kierstin Gunsberg (author) from Traverse City, Michigan on August 08, 2017:
Emiline, I will look insto SeneGence, I know that they have quite the following! Thanks for the suggestion :)
emilineanderson on August 08, 2017:
I am sad that neither of your articles reviewed SeneGence. It's been around for a few years now (20 years) and within the past couple of years has caught fire. They have the top selling Lip Color on the market (LipSense). Only $55 to sign up and you can get products for 20-50% off and earn commission! It truly is a great company! They have just been recognized as the smudge-proof makeup of Broadway! Would you be interested in doing a review of LipSense?
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