The Top 5 Biggest Ad Mistakes Sellers Make on Kijiji And How You Can Avoid Them
What is Kijiji?
Kijiji is a website where users can place free ads locally to sell items or services and it's a great way to sell items that you no longer use. Think of it as a garage sale without the garage!
Here's how it works:
In order to place free ads Kijiji requires users to create a username and password. Once you complete this process you are ready to place ads and start making money.
When you place your ad, it starts on page 1 and when other users place similar ads on your page, your ad moves down the page and then eventually onto page 2 and continues to move to successive pages. You have probably guessed by now that page 1 is where you will get the most traffic and views so you will want to avoid the top 5 biggest mistakes sellers use on Kijiji!
Seller does not include a photo of their item with their ad
Potential buyers will simply skip over your ad because they want to see the item. You wouldn't go to your local store and buy a product if the sales person wouldn't show it to you.
- Use a contrasting backdrop to the item you want to sell to make it stand out (see my examples) against other ads
- Take more than one photo and highlight the qualities of your item form various angles
- Use photo editing software, crop,rotate,etc. to get the best quality (I have seen people use blurry photos or photos where I had to turn my head sideways!)
- Highlight information that may be attached to your item for sale for example, labels,tags etc.
Examples of good quality photos
Seller provides a vague description or gives little information about the item for sale
You would be amazed at how often sellers do not provide enough information on the items they have for sale. You want to avoid this! The last thing you want is to go back and forth with a potential buyer (wasting time) over information they could have read in your ad.
- Provide useful information so a potential buyer can make an informed choice. Avoid using subjective terms like "gorgeous sofa and loveseat." I know it is hard to believe but, someone may not agree! Instead, provide a potential use for the item such as, ideal for a growing family.
- Give an honest description of the items condition: excellent,very good, good,fair, etc.
- List the benefits (don't oversell here) the potential buyer will enjoy if they buy your item
- Give the dimensions or specifications of the item. For example, if you are selling furniture most people will want to know if it will fit into their place so you'll need to give specifics on size. Does it come from a pet/smoke free home?
- Highlight what sets your item apart. Is it top of the line quality backed up by a quality brand? Perhaps, it has never been used or rarely used. Is it a collector's item?
Let the photo tell the story
Sellers price is too high or too low
How do you price your item?
- Do your research by looking for similar ads to yours that are listed on Kijiji. If you are selling a coffee maker for $100 and there are 75 other coffee makers listed for $15- $50 then, you are probably asking too high of a price (unless your coffee maker makes waffles too or is in demand like Keurig).
- List a higher price if your research shows similar items are asking for higher prices. I placed an ad for a friend who was not computer savvy and he wanted $25-$35 for his guitar,case and extra strings. My research indicated he could get more and he did...an extra $100 for 10 minutes research!
- Generally, your item for sale should be priced for the given demand in your geographical area. One exception is for those items that are truly unique or rare and in those cases the more you can document the rarity or uniqueness the better.
Sellers misrepresent an item for sale
Do not do this! You will lose the goodwill of the people you deal with in your local area. I spent an hour of driving time to look at a leather loveseat that I thought was a good deal. I asked the seller before I left if there were any scratches ,rips, tears, smoke etc. and he said there was one minor scratch that could be easily fixed. One minor scratch turned out to be a loveseat mauled by his dog's claws! Needless to say I will never deal with that guy again.
- Give an honest description of the item to be sold. If it needs work, say so. You'd be amazed at how many people will buy stuff that is less than perfect if, you are up front about it.
- Buyer and seller should both feel good about the sale
Sellers list items for sale that are out of season
You probably shouldn't list that snowmobile for sale in the middle of July unless you are desperate for cash.
- Put your items up for sale at the height of the season (or just prior) for that particular item
- Check out your local flyers for hints to which season is coming
- Tell your potential buyers that they get a better deal from you than local retailers. Why pay retail prices for a new lawn mower when you can get a gently used one for a discount?
Now you know how to avoid the Top 5 Biggest Mistakes Sellers Make on Kijiji. Thank you for stopping by and reading my hub. Please feel free to make any comments, suggestions and share any ideas that you think may be helpful. Have a great day!