7 Things You Need to Know Before You Sell on eBay
"When I started selling on eBay, I spent a lot of time agonizing over the wrong details while overlooking some of the most crucial preparation."
Before you start building your eBay empire, there are a few items to consider in laying a firm foundation for your future profits. Even if you don't plan on establishing an actual eBay empire, a little preparation will go a long way in saving you time, lowering your stress level, and maybe even saving you money. When I started on eBay, I spent a lot of time agonizing over the wrong details while overlooking some of the most crucial preparation. To help you avoid the painful mistakes I made, here are my top tips for you to consider BEFORE you open your eBay account.
Personal or Business Account?
Your first decision is whether to set up as a personal or business account. Unless you have already set up a business entity and are ready to start raking in the money, start simply with a personal account. If business booms, you can upgrade to a business account later without losing any transaction history. If you already have a business entity, either a bricks-and-mortar retail store or online business, then go ahead and set up a business account.
If you want to start a new business and open an eBay business account, then first make sure your business is set up legally. This includes registering your business name with your state and following your state's laws regarding sales tax collection.
Some people want to keep the account they use for personal purchases separate from their selling account. The advantages are that it can convey a more professional appearance as well as protecting your privacy by not showing buyers your list of purchased items.
Quick-Start Tip #1: Start simply with a personal account.
Choosing an eBay User Name
Some user names make people wonder, “What were they thinking???” If you don't want to elicit that type of response from potential buyers, then choose a name that people will not find offensive, is not sexually suggestive, and doesn't convey a negative connotation or negative attitude. Check out eBay's guidelines to learn their criteria of what is and isn't allowed in user names.
A good user name is important, but don't put off opening an account while you dream up “the perfect name.” The good news is that eBay will let you change it later if you have a sudden epiphany after setting up your account. You can change your name as often as every 30 days (although that won't help you “build a brand”) and your feedback will still stay with you.
Quick-Start Tip #2: Already have an Amazon seller account or other e-commerce business name? Consider using the same seller name on eBay.
Set Up A PayPal Account
You'll need a PayPal account if you want to get paid. This is the simplest option for new merchants, although there are a couple other options if you really hate PayPal. You can use your personal PayPal account or set up another PayPal account for your business.PayPal does allow users to have one personal and one business account, so it's completely legit to have two accounts. Each account must have a unique email address, bank account, and credit card associated with it.
If you're not setting up as an official business yet, then I'd suggest also holding off on the business PayPal accountant and you can change over later. Do be aware that using your personal account will show buyers your personal name rather than your business name on the payments they make to you. If that is a big concern to you, then you'll want to set up as a business with Paypal and eBay. That's more than we'll cover in this article.
Buyers don't incur fees when they use PayPal, but as a seller you will be footing the bill. The current fee is 2.9% plus .30 per transaction, with higher rates for international sales and discounted rates for merchants and non-profits. If this seems high to you, remember that all the stores we shop at pay to process the credit cards we love to use. This is part of the cost of running a retail business and you'll need to account for it as an expense and be aware of it when calculating your per-item profit.
Quick-Start Tip #3: Start out using your personal PayPal account and upgrade later if the need arises.
% of Total Sale
Buyers Will See Your Return Address
Items you ship out will need a return address. If you don't want that to be your home address, then get a PO Box before you list your first item. I cringed when I realized that my full name and home address was going out on the shipping labels I had printed up through eBay. It surprised me and scared me a bit to lose that privacy. Now you know and won't be surprised!
You can get a post office box at the US post office, a UPS store, or a variety of other locations.USPS post office boxes start as low as $14 for six-months, but even that may be cost prohibitive if you are only listing items occasionally. You can read more about options in my hubpage article "Get a Business Address" by clicking here.
Quick-Start Tip #4: Use your home address until you start selling on a regular basis.
Get Shipping Supplies Before You List
When you list an item for sale, you will be asked to enter the dimensions of the box and weight. This means that you need to have the item boxed and any cushioning material added before you click to submit the listing. You MUST weigh & measure this shipment-ready package before you list the item.
Don't Make My Mistake!
"I was in a hurry and a little overwhelmed by the details of my first listing on eBay so I just accepted the shipping entries that auto-populated. I was advertising free shipping and figured I could just work out those pesky little shipping details later. The problem was that the listing auto-populated as "expedited shipping". Shipping that item would have cost me twice the price it sold for! The buyer generously allowed me downgrade to priority mail and receive their item a day later than expected in return for a small credit for their inconvenience. If the buyer hadn't agreed to this change, I would have sent the item as promised and sadly accepted that large shipping cost as an expensive part of the learning curve."
Whatever you do – DON'T do what I did! Don't GUESS and don't just accept the options that auto-populate based on what other sellers did! This could really mess up your shipping fees when the item sells. If the buyer is paying, they will expect to pay what was shown even if the actual cost turns out to be higher. If you are paying, well you could end up with a much bigger bill than anticipated! You really can't down-grade the shipping once the item is sold as it isn't fair to a buyer to get an item later than they expected.
Quick-Start Tip #5: Weigh & measure the shipment-ready package before you list the item.
Do You REALLY Want to Sell it For .99?
Think twice before following eBay’s listing advice to start your auction at .99 cents. You'll be safest having the buyer pay shipping costs if you do start with a low bid, so that a low ending bid doesn't end up costing you shipping and the product cost both as losses. Bidding wars don't always ensue and as a new seller you don't have the experience to know which prices are guaranteed to soar and which ones are going to sink you!
If it will break your heart (or your wallet) to sell that low, then you may want set a minimum opening bid. Set it high enough that you will be happy to sell and making a profit. You don't even have to list your item as an auction. You can use the "Buy it Now" feature, set a price you are comfortable and see what the market says. There is also a "Make an Offer" feature you may want to look into using, once you get the hang of the basics.
Quick-Start Tip #6: Don't start your auction at .99 cents unless you know what you're doing!
Yup, Ebay Gets Paid, Too
Don't be one of the whiners who say "eBay is a ripoff! I lost money selling my items on eBay!" Well, if you learn about eBay’s fees before you list your first item, you will know what to expect!
Understand that the amount an item sells for will not go directly into your pocket as profit. You will pay eBay for hosting your item, PayPal for processing the payment, shipping fees to the buyer (if you choose to pay them), packaging costs, the cost of the item itself, and any incidentals of business. What's left after all that is your profit. Every business has overhead; eCommerce is no different.
eBay charges an “insertion fee” to list the item and a “final value fee” when the sale closes. Those are just the basic fees and there are additional fees for other features to help you sell your items. As of the time of this article and based on auction-style listings, the insertion fee was free for up to 20 items per month (with some exclusions) and the final value fee was 10% of the total amount of the sale. The “total amount of the sale” is the sales price, shipping, and any other fees you charge the buyer.
Selling on eBay eliminates the need to sit outside at a garage sale all weekend or to pay rent and utilities in a standard retail location, but it doesn't guarantee a profit anymore than opening up the doors of a new store in a local mall guarantees a profit.
Quick-Start Tip #7: Consider all your expenses when calculating profit.
Final Value Fee
1st 20 items free each month
10% of total sale
Simple is Good
Although getting started on eBay can seem like a daunting task, you can keep it simple when starting out and grow your business as you learn. The most important aspect of selling successfully on eBay is good customer service and positive feedback, so make that your initial focus of learning. Making money will mean nothing if you get poor feedback by disappointing buyers.
For more information, visit eBay's "Learning Center" under the "Customer Service" tab and work your way methodically through the “New to eBay” topics, use their "Search" to find answers to your burning questions and most importantly - take a look at eBay's rules and policies. (A list of links to important eBay seller information is included further down the page.)
* This information was updated October 1, 2015.* This information was initially gathered December, 2012 and is subject to change without notice. All information should be verified directly at the eBay site for the most up to date information.
What Should You Sell?
I own quite a few of Jordan Malik's books and have learned a lot from them. They are easy to understand, quick reading, and great references to look back on for review. He is a trusted source of information for eBay and Amazon sellers.
eBay Tips and Tricks
- How To Make Money online by Selling on ebay: Steps to List and Sell Your Items from around the House
Step by Step instructions on how to list and sell on ebay. Includes photo tutorial!
- Choosing a user ID
eBay's guidelines for choosing a user id.
- eBay: Learning Center
Detailed, step-by-step information on selling, buying, & increasing sales
- Getting started on eBay
New eBay account holders should start learning here
- Rules & policies
eBay's rules and policies for buyers and sellers.
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