Craft Blog Basics

Updated on October 22, 2019
linfcor profile image

Professional scrapbook artist, paper crafter, and author, I have taught people how to make family memories into legacies for 20 years.

Creating your craft blog can be rewarding to both you and your readers.
Creating your craft blog can be rewarding to both you and your readers. | Source

Find Your Craft Passion

What is your craft passion? Are you a paper crafter like me? Are you into yarn? Do you make jewelry? Do you sew? What is your craft passion?

If you have a specific craft passion, craft blogging is a unique opportunity to create a craft community and make some extra money.

First, you have to have the passion for your craft and some knowledge about the thing that you are passionate about. You also need to be willing to grow and learn as you go. Part of the experience is growing into your passion with each step.

Focus On Your Craft

Your blog should focus on your craft! That is what people want to see and learn about. Don't tell personal stories. Stick to the topic and you will have more success.

What Is a Blog?

To put it simply, a blog is a website that has frequent updates of information and ideas. These updates are called posts. It can also have pages, much the same as a regular website.

A blog is usually run by an individual or a small group of people. These posts are written much the same as you would speak if the person was sitting right next to you.

There is a blend of personal relationships on a blog, plus interaction with the readers. You connect through comments on your post. You tell the story of your love of crafts, the crafts you do, and how to do them.

Sharing your love of your craft can also earn you money through your blog.

You Can Promote Your Crafty Business on a Blog

The way to attract people to your craft business is by offering information, ideas and projects. If you are a consultant or demonstrator for a craft company, it is essential that you show how to use your products to show your potential clients their value.

Some of the most successful online consultants use blogging as a key marketing tool. If you market products independently or on EBay or Etsy, sharing projects will increase your sales dramatically. You can show me a stamp in a picture, but when you show me a project using that stamp, you have now made me think how I could use that stamp. Your craft blog when done correctly will increase your sales and create a market that you never thought possible

Besides being a consultant for a company, you can also sell products. They can be the things that you make. Or you can use affiliate marketing. Basically what that is is simple. You promote the products of a company. When a person makes a purchase through your link, you get a commission. Many craft bloggers use affiliate marketing as a way to make money on their blog.

Your craft blog can also be a tool to teach others crafts that you enjoy. Through tutorials and videos, you can teach others what you love.

Making Promises You Cannot Keep

Do not commit to a special event or topic day unless you can deliver. Unkept promises will cause you to lose readers. Remember every reader is a potential sale now or in the future.

Choosing the Name for Your Blog

The name of your blog should reflect your craft clearly in the first word or two. It does not have to be the exact word, but should reflect your interest. The name of your blog is called a domain name. The closer your blog name is to your craft, the better.

There are a few things to consider when you select your domain name:

  1. Keep it short—it will be easier to remember and type in the search
  2. Avoid anything with an apostrophe
  3. Check and research to see if your name is available
  4. If a name is already taken, you can try adding an "a" before the name or an "s" after it to make a plural.
  5. Consider using your own name, but only if it has not been used before

Picking Your Extension

You need to chose the extension for your name. It is usually preferable to be a .com if the name is available. If the .com is not available, you can try a variation in the name or go to the.org or ,net extension

Choosing Your Blog Host

Most blog hosts allow you to register your name as part of their program. While there are free programs available, they may be limited in what they offer.

Many hosts have a variety of subscription plans monthly. You can decide the best plan for you. The lower cost plans sometimes offer less space and options. So it is important to review various plans and decide what is right for your budget.

The template of your blog is how it looks. Most hosts have a variety of templates available. You can also find free templates available that can often be used with your host program.

Branding Your Style

Once you find your blog host, it is time to consider how you want your blog to appear. Many hosts have blog templates. That is the easiest way to create your brand. Most of these templates or designs have the fonts (print type), background, colors, buttons and design all pre-done for you. This is the easiest way to get started.

Many of these designs have the ability to edit some or all of the features.

You can also hire a professional designer to create something unique and special for you. While these designers may be pricey, you will get something unique to you, dependent in the ideas that you ahve supplied to the designer. .

Your crafts should be the focus of your blog
Your crafts should be the focus of your blog | Source

Make Your Crafts the Focus of Your Craft Blog

If you are promoting products or your own crafts, then those projects should be the focus of your blog. It's ok to share a little about your life, but the main reason that people are coming to your blog is to learn a new craft. So keep focused on the goal of your blog and true to your theme and you will be more successful.

If you are selling products make sure to demonstrate how they can be used, their features, and the cost. Demonstrating products will more likely get you more sales and a higher ranking in the search engines.

And when things start to happen, don’t worry. Don’t stew. Just go right along. You’ll start happening too.

Dr Seuss

Important Pages for Your Blog

A blog is more than just a list of posts. There are important pages within your blog that you should consider. They include:

  1. "About Me" Page. This is a often visited page that takes about you. Should include a head shot of you, a brief biography about you, why you have a passion for your craft, and why your readers should care about you.
  2. Contact Page. You want a way for readers to get hold of you, so a contact page is just the place to do that. Use a contact me form rather than listing your whole email. That way the spamming bots cannot get hold of you.
  3. Resources. This is a page where you list resources that relate to your craft. They could include free ideas and articles.

Decide What to Blog and When

Blog What You Commit To

There is no bigger kiss of death to your craft blog than to commit to your readers to do certain tasks and then not follow through. So make sure that anything you are committing to is something that you are dedicated to completing. For example, if you commit to themes to certain days of the week, you must follow through consistently or you will lose your readers. Blogging can be fun and profitable, but it is important to decide how much time you have to do it and to follow through in order to build readership. Having a solid following will increase your traffic and your sales.

Crafting Quality Posts

It is so important that you take the time to craft quality posts on your craft blog. Taking time to think about the words and shaping them to create a quality post is as important as posting will never get the traffic that you would like to have. Careful posting will bring your readers back again and again

  • Thoughtful post titles. This is the way search engines qualify your post. You will want to select a title that will bring you traffic. Your titles matter to other bloggers and RSS feeds too. Titles like " How To", " Best Ways To" "10 Reasons To" will always draw more people to your blog. Asking a question is another option. If you use this, make sure to include the word You. Power words like Stunning, Discover, Secrets can also bring you traffic. Be careful using power words. Only use them if you can back up your title with contant.

  • Your first impression happens in the first line of your post! It either draws the reader further into the post, or turns them away. Be thoughtful about that forst statement.
  • Ask your readers to take action. You will make a better connection with your audience if you get them involved,
  • Take your posts to a higher level. Make sure to read your post before publishing. Correct any spelling and grammar mistakes.

Keep the music off your blog! It is distracting and folks will leave your blog faster!

Include Tutorials On Your Blog

People love to see pictures of what you make. But more than that, they want to learn how to make the crafts that you include on your blog. When you include step by step instruction, you are going to guarantee more and recurring traffic.

Tutorials should be a step by step guide to create a craft or project. If possible each step should have a picture included. Tutorial steps should use clear language. Give information without getting too flowery.

You should also include a list of exact supplies used for the project.

People are buying more online. Telling them where to get supplies through affiliate links can be a way to earn money. Make sure that you have an affiliate discloser page and a statement that you include affiliate links.

You can join programs like Amazon Affiliates. Listing links to the supplies used in that project has been very successful for a lot of bloggers.

You can also include a video with or in place of your tutorial. However, if you do not have the equipment or are not used to making videos, do not post a video. You are better off including a video from a similar or same project.

Also, do not be afraid to tell your readers where something did not work. And then explain how you fixed the issue or problem. They will appreciate your candor and it will help them avoid the same mistake.

Always, promote your tutorial on social media. You will gain a farther reach when you share what you are working on. Pinterest is a good place to promote your crafts and articles.

Write the way you speak. Don't be stiff and formal. Speak to your audience from your heart. They will respond to your personality, so shine through!

Source

More Craft Blog Tips

  • Post links where people can find you. Include links to Pinterest. instagram. and locations where you sell crafts that you have made.
  • People love good tutorials. You will get more follows and traffic if you post instructions and step by step tutorials. Make sure to include videos and good pictures.
  • Show your readers where to get supplies for your projects and tutorials. People are buying more online. Telling them where to get supplies through affiliate links can be a way to earn money. Make sure that you have an affiliate discloser page and a statement where your link are that they are affiliate links
  • Give credit where credit is due. If you are posting an idea that you have seen elsewhere, make sure to give credit to the original author or posting
  • Link to your other online locations. Make sure people know where to find you on Facebook, instagram, your Etsy shop, ect. Make it easier to find you with prominent links.

Taking Pictures For Your Blog

It is essential to use good quality pictures for your blog, You don't need a fancy camera or set up. Just a few basics to get you started.

The first thing you need is white foam craft board. You can purchase it at your local craft store. You need three to four pieces.One piece will be the bottom or base of your box. The other pieces will form the sides of the box. The white foam board will reflect light on your projects.

Use natural light whenever possible. Always take your photographs in the brightest room of your home or craft room. Indirect light is always best so that you do not get a lot of glare or shadows.

Take time to learn the best use of your camera. Take time to search you tubes on your model and /or read your manual. This investment of time will pay off with the best pictures you can take.

Picmonkey: Free Photo Editing Tool

You will want to add lots of photos of your crafts to your blog. It is important to have the best pictures possible to show off your work. Picmonkey is a free tool that will help you edit your photos with ease. With just a few strokes you can optimize your photo, size it, and add a water mark. There are additional tools if you want to become a paid subscriber. This is one tool that you cannot do without.

Cite information from other sources, but always give credit where credit is due.

Making Money With Your Craft Blog

Besides making money by selling things that you make, there are other ways to make money on your blog.

  1. Promote other people's products or services. You provide a link or banner that leads people to another business. When folks buy a product through your promotion, you get a commission. You will want to select goods and services that have some kind of connection to what your blog is about. You can start this program from day 1 of your blog.
  2. Selling advertising space on your blog. Once you develop a large audience, you are in the position to sell advertising space on the pages of your craft blog. A good example of this is Google Adsense. They place advertising on your blog space. Adsense pays you each time a person clicks on an ad.

Learn About Pinterest and Set up Your Account

Your focus on Pinterest should be the same niche as your craft blog. Pinterest is a compliment to your website/blog It will drive more traffic to your blog and will create more followers and regular traffic.

Pinterest is free to use and setting up your account is easy enough. You will want to set up as a business, Generally, speaking, PInterest doea have an ad program. But of course the ads are not free.

When you set up Pinterest, you will create boards each board would have a specific interest. In my case my boards are about paper crafts. So I have boards about Cricut, how to make greeting cards, quilling, scrapbooking, art journals, bullet journals and more. Add additional content from other similar and the same boards in your niche. But always place your niche first on your lists.

You can use Pinterest to generate traffic to your blog. You can post your tutorials and videos of course. You can post your blog pages.

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