Meka is an affiliate marketer with passion for building marketing blogs. His marketing style centers around SEO traffic and list building.
Creating content with relevant keywords is the way to go for everyone in the world of online marketing and search engine optimization (SEO).
As Google continues to improve on its service-providing modalities, it is becoming harder and harder for content creators to do keyword research using just Google itself. It used to be easier to see the keywords that drove traffic to your site and how much traffic each keyword was generating through search engines.
In this age of unknown and incomplete data, content creators and SEOs are faced with the challenge of what to do and the way forward.
Today, search engines are able to understand the search intent of web users without having to use exact-match search results. This is good news because search engines are much smarter than they used to be thereby enabling content writers to focus more on the need of their readers as opposed to the earlier method of content keyword stuffing so as to rank in search engines.
This does not dispute the fact that to rank high in search engines, you have to create content with the relevant keywords.
To identify the best or relevant keywords for optimizing any content, online marketers and SEOs have some methods that are available for them to use. These methods include
- Google trends
- Google auto-populate
- Google Related Searches
- Google Search Console
- Google Analytics
- Google ads keyword planner
- Jaaxy keyword research tool
1. Google Trends
This is a Google website that analyses the properties of top search queries in Google search across various regions and languages, usually by using graphs to compare the search volume of the different queries over time.
Google trends displays the overall interest of keywords over a period of time and include a forecast for certain terms. This tool is very helpful in choosing the correct variation of a particular keyword.
Google trends don’t represent absolute volume numbers of the interest on a particular keyword or search done on Google overtime. Instead, a number between 0-100 is used to represent the interest over time.
Below is a comparison between the terms "Essay format" and "Choose an essay topic." From the graph, you will notice that essay format (red) has been a more popular search term than choose an essay topic (blue).
2. Google Auto-Populate
Usually, before making a draft for any content that you would like to create, you would want to know the kind of content that already exists for the topic you want to write about, and Google auto-populate is a good option to go by.
Google not providing valuable keyword data might be making you feel bad, but the tool Google auto-populate can help ease the difficulty by providing valuable keywords to you as you search in addition to the function of completing the thoughts of searchers.
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Google auto-populate is also very useful in the identification of a long-tail keyword. Using many keyword planner tools, it may be difficult to identify long-tail keyword phrases, but Google auto-populate can help you out with it.
Ask yourself if there is any better place to get keyword suggestions other than Google.
3. Google Related Searches
Google related searches appear at the bottom of the search engine result pages. When you search for a term in Trends, you see searches related to your term in the related searches sections at the bottom of the page. It is very similar to the Google auto-populate function.
This function is very helpful in understanding how search engines go about certain keyword phrases so feel free to search for multiple variations of keywords and keyword phrases.
The Google-related searches feature should be one of the first things to look at as a content creator when doing keyword research because it helps in understanding how search engines associate one word with another.
4. Google Search Console
Google search console, formerly known as Google webmaster, is a free tool or web service that helps developers, website owners, and SEO professionals to monitor, maintain, and troubleshoot their site's presence in Google search results.
By using Google search console, you will be able to see the top search queries as well as the top web pages found through searches.
This tool provides you with statistics on clicks, impressions, and click-through rates. These will help you figure out or understand the top search queries that have driven traffic to your site as well as the content that has driven the most traffic to your site over a specific period of time.
5. Google Analytics
This is a web analytics service that tracks and reports website traffic offered by Google. It is used to track website activity such as bounce rate, session duration, and pages per session of the site visitors along with the information on the source of the traffic.
It can be used to create and review online campaigns by tracking landing page quality and conversions when integrated with Google ads.
With techniques such as funnel visualization, poorly performing pages can be identified using Google analytics analysis showing where visitors came from and how long they stayed on the website even provides more advanced features like custom visitor segmentation.
Its e-commerce reporting tool can track sales activity and performance by showing features like a site's revenue and transactions.
6. Google Ads Keyword Planner
Google ads keyword planner is a free keyword research tool used for the research and discovering of keywords for a search campaign. This is where most content writers start their more in-depth research.
This tool provides you with the average monthly searches, competition, add impression share, and the suggested bid for the keyword you typed in as well as the suggested keywords and phrases.
The popularity of the subject matter usually determines how numerous alternative options would be.
You will have a different experience when using this keyword research tool if you are putting together pay-per-click (PPC) especially on the average monthly search feature. And also the competition is broken down as low, medium, or high to enable you determine how difficult it would be to rank for that particular keyword.
7. Jaaxy Keyword Research Tool
The Jaaxy keyword research tool site was designed mainly for affiliate marketers.
This tool provides the user with keywords average monthly search, website traffic if you achieve first-page ranking, quoted search results (QSR), keyword quality indicator (KQI), search engine optimization score (SEO), and domains as well as the suggested keywords and phrases.
To know more about each of the features it has, click on the question sign beside them, and its functions will be well defined for you.
If you are looking forward to heightening your keyword search, then the Jaaxy keyword research tool site is for you. It as well helps you learn from your competitors and to know the keywords that are beneficial.
In conclusion, use these tools to identify beneficial keywords and useful topics, then go ahead to create great content with them and share with your audience.
Remember, having beneficial keywords in your content is not all that matters so create useful content with them so as to drive traffic to your content and have others naturally share and link to your content.