How to Make Money Online at Home in 2018 (With Hubpages)
With its easy to use method of simply inserting relevant "capsules" for text, images, videos, polls, tables etc, anyone with a decent mastery of the English language can create in-depth attractive, well laid out and superbly illustrated articles.
This article explains how to:
- Construct a title for best search results
- Make the content interesting, useful and ever green
- Use LSI and power keywords
- Draft your article in Word
- Create great presentation and lay-out
How to Construct a Title for Best Search Results
OK, so you have an idea for a new Hub. Don’t even think about writing it yet. Before even beginning to draft your new hub, you need to find a title that will have a chance of ranking high in Google. This may be achieved by your choice of keywords. The core of your title (Medium-Tail Title) should consist of a short (2 to 3 words) keyword phrase which is likely to be part of what someone may search for on Google.
For example when I wrote the article Hanging Upside Down I didn’t yet know about medium-tail titles, so the URL is: https://healdove.com/disease-illness/hanging-upside-down.
Much later, when I realized that the term "Hanging Upside Down" was just a core medium title that didn't generate many views, I expanded it to:
Why Hanging Upside Down (Gravity Inversion) Is Good for You.
By the way, notice which words are in Caps in the title. Do NOT capitalize every word in your title. You can check title and headline (subtitles) capitalization online with Capitalize My Title with a couple of clicks.
So what were the results of the expanded title?
By adding "Gravity Inversion", I increased the chance of this article being searched for by more key phrases than just “Hanging Upside Down.
For my new title, the following additional keywords were used:
- “Why” (a power keyword)
- “Gravity Inversion” (a second medium-tail keyword)
- “Good for You” (a power keyword)
According to Google "Rankbrain:The Definitive Guide" it helps robots better understand your content and it is nowadays considered good SEO practice (search engine optimization) to add brackets and numbers to titles when ever possible. That is why I have put the phrase "Gravity Inversion" between brackets.
Note: You cannot change the URL of an article but you can always change the title to meet Google's ever changing search algorithms.
Now you know how to construct a title for best search result let us look at using LSI and power key words for the content of your article.
How to Use LSI and Power Keywords
The above picture has been generated with help from LSIGraph which has given me a choice of valuable additional keywords to use. Some of those now appear in the content of my article on hanging upside down, adding much-needed search juice.
What Does LSI stand for?
LSI stands for Latent Semantic Indexing. LSI keywords are keywords that are semantically linked to a main keyword. In other words, LSI keywords are keywords that are related to a main keyword. For example, 'Apple' is a LSI keyword for 'iPhone'.
Power keywords are used to trigger a psychological or emotional response. They are so enticing that people simply can't resist being influenced by them! So in addition to your LSI keywords try to add a couple of "power keywords" to attract the public's curiosity and make your article more emotional.
Below is a list of no less than 80 power keywords that are most frequently typed in to Google by people who are searching for answers to their queries.
Of course there are many more power keywords, depending on your subject matter but including some of power keywords in your article will help you create targeted key phrases that will attract more attention from the public and, more importantly, from advertisers which will increase your CPM or Cost per Mille. Mille means one thousand in Latin based languages like French. Spanish and Italian. The term CPM is used in marketing and advertising to determine how much companies are prepared to pay for the cost of one thousand views or clicks of an advertisement.
How to Make the Content Interesting, Useful and Ever Green
HubPages is not a blog. It doesn't work very well for poetry, auto biographies (unless you are Brad Pit) or stories about your grandma's funny habits, or how your baby spoke his first words and other such personal stories. Find something that is interesting to the general public, not just your family and friends.
HubPages is more suited for those who have a great passion and a lot of experience and knowledge about a topic that they want to share with others interested in similar issues. The most successful articles on HubPages are those that are both interesting and useful. Such articles answer a particular question or query coming from Google searches.
How Do You Find out What People Searching For?
The simplest way is to type in your main medium-tail search phrase into the Google search bar and down pops several different phrases that people are already looking for. A more sophisticated method is to use an online keyword generator like LSIGraph.
An evergreen article remains relevant for a long time. Such an article will always be in demand and will never get dated or superseded. Evergreen articles are the best content for generating a passive income on HubPages for many years to come.
How to Draft your Article in Word
For me, publishing a new article should take place in one single online session as I don’t believe it does my Hubscore much good to store unpublished hubs in my account. That is why I think it’s a good idea to draft most of the contents for a new article at my leisure offline in Word. Then the headed paragraphs are all ready to turn into text capsules, with correct spelling and nicely set out. But I am not publishing yet. First I have to collect and edit all the visuals like photos and videos.
Content Length (How Many Words?)
How long should and article be? How many words? The recommend number of words according to the "Need Some Goals" widget at the top right of a page in edit mode is 1200 words. However, in terms of "dwell time", or in other words the amount of time readers actually stick around on your page, SEO experts recommend a minimum of 2000 words. That doesn't mean that you should put in extra meaningless padding. If your title demands fewer than 2000 words, so be it. However, it is well worth checking that you have covered all aspects of your title to give the reader as much useful information as possible and at the same time to keep them on your page for as long as possible. Video and poll capsules can also help to lengthen dwell time.
Images, Photos and Videos
Collect all the images/photos, edit them for size and layout format if necessary with Photoshop. If you cannot afford Photoshop, use a free program called Paint.net, which is easy to use and perfectly adequate. Save them with a name that also contains some variation of the main keyword phrase. Most images end up in the Google Images pot. When those are clicked, relevant names can serve as backlinks to your article. Always have good, catching, images and videos that people would want to share on Facebook, and tweet, pin on Pinterest or favor on YouTube.
Make the First Image Square
Make the first image square because that is the image that will appear as thumbnail on your profile page and if it is a MFP image its text won't get cut off in the thumbnail
What is a MFP Image?
A MFP (Made for Pinterest) image is an image with text on it usually containing the title of your article. Such an image will attract many more viewers on Pinterest and elsewhere than a plain image. I suggest always making the first image MFP and as many others throughout the article as you fancy. Each image can be shared on Pinterest, all of them linking back to your article.
You see, the whole idea is to appear on as many other sites as possible for backlinks. Now a network can begin to grow from your well-optimized page.
Find the URL links to videos needed from YouTube and type them into the draft text in Word where they belong in the article, so you’ll know where to insert which video capsule when it comes to publishing (Always give credit where credit due). HubPages used to have the facility to upload videos from your computer but that feature has been discontinued for lack of use. If you create your own videos you must first upload them to your YouTube channel to obtain their links.
Finally all the text, pictures, links, and references, (URLs) to videos are ready offline in the Word document. You are almost ready to publish but not quite yet. Do not copy and paste directly from Word into HubPages. Copy and paste the entire page into notepad to get rid of any unwanted hidden codes that the Word program contains. Now it’s just a question of copying and pasting every paragraph from notepad into a HubPages text capsule, alternating these with uploading an image into a photo or a video capsule and any other capsules you want to use (Amazon, poll, quiz, map, table, recipes etc.) where required. Remember that all the links have to be inserted.
How to Produce Great Presentation and Lay-Out
By breaking up your text into multiple text capsules, you will be able to insert additional capsules throughout your article, which will result in a more even and attractive presentation. Use a minimum of three relevant, high-resolution, ideally your own, if not, properly-attributed full width photos . What size? I always use photos or images that are no less than 600 pixels wide. Use at least one video plus a poll, quiz, map or table capsule where appropriate in your article.
My favorite is the poll capsule as it gives me the most feedback. For example, one of my articles tells me from its poll that from 3000 participants in the poll 60 %the population has chronic neck pain!
Write the summary (in editing mode, just under the title) so that it is immediately clear what the article is about, and check that the summary contains your main keywords from your title. Then chose which of your short biographies to use for this article.
Where Are My Short Bios?
To find or create your short biographies go to your Stats Page and click on "About the Author". Short biographies appear on your published article under your name, next to your avatar. They are intended to show your expertise / experience in the particular subject matter you are writing about and add reader's trust to your work. You can have as many as 25 short bios in total. Talking of Trust, it is a good idea to make available plenty of backup research material at the bottom of each article. In this article for example I am providing 2 links to the sources where much of the information I have gathered here comes from.
Sources and Links
GOOGLE RANKBRAIN (no link allowed but you can type it in search engine)
LSIGraph (LIS = Latent Semantic Indexing)
Must Have Links
I recommend keeping the above link open in another window while you are writing your article on HubPages as you will continuously use them to check capitalization of subtitles.
Test Tooll Title & Meta Description useful for drafting Title and Description.
Ready To Publish
That’s it, press the Publish button. If your articles contains well written, interesting, useful, original, well presented evergreen content, and you followed all the guidelines here on How To Make Money Online at Home in 218 (With HubPages) you will succeed.
Who is Making Money on HubPages?
Have you gotten paid yet?
Any comments or questions? Put them in the discussion below and I or another colleague will respond to the best of our knowledge.