How to Make Money Online at Home in 2020 (With Hubpages)
With its easy to use interface of simply inserting relevant "capsules" for text, images, videos, polls, tables etc, anyone with a decent mastery of the English language can create in-depth attractive, well laid out and superbly illustrated articles.
This article explains how to:
- Construct a title for best search results
- Make the content interesting, useful and ever green
- Use power keywords
- Draft your article in Word/Pages
- Create great presentation and lay-out
How to Construct a Title for Best Search Results
OK, so you have an idea for a new article. Don’t even think about writing it yet. Before even beginning to draft your new master piece, you need to find a title that will have a chance of ranking high in Google. This may be achieved by your choice of keywords. The core of your title should consist of a short (2 to 3 words) keyword phrase which is likely to be part of what someone may search for on Google. The Question is, which keywords are the most searched for? That is where Google Trends Compare comes in handy.
Google Trends Compare
Say I want to write an article about back ache but I'm not sure whether to use the words "back ache" or "back pain". Which of the two options are most searched for? Well, I open Google Trends Explore, type in the 2 options and bingo, I'm served the results shown on the next picture.
The result clearly show that searches about "back pain" (the red line) by far prevail over those about "back ache" (the blue line) so that is the word to use. You can type in up to 5 comparisons. Next we'll use another article I wrote to explain how full titles are constructed.
How to Construct a Title for Best Search Results
Answer the Public
When I wrote the article Hanging Upside Down I didn’t yet know about keywords, medium-tail titles, so the URL is simply: https://healdove.com/disease-illness/hanging-upside-down (b.t.w. you cannot change a URL but you can change a title).
Much later, when I realized that the term "Hanging Upside Down" was just a core medium title that wouldn't generate many views, I expanded it to:
"Why Hanging Upside Down (Gravity Inversion) Is Good for You". I arrived at the longer title by consulting a very useful free online tool called Answer the Public. Just type in the main key words, in this case "hangng upside down" and a whole chart appears full of questions from the public about that topic.
Capitalize My Title
Notice which words are in Caps in the title. Do NOT capitalize every word in your title. You can check title and headline (subtitles) capitalization online with Capitalize My Title with a couple of clicks.
So what were the results of the expanded title?
By adding "Gravity Inversion", I increased the chance of this article being searched for by more key phrases than just “Hanging Upside Down".
For my new title, the following additional keywords were used:
- “Why” (a power keyword)
- “Gravity Inversion” (a second medium-tail keyword)
- “Good for You” (a power keyword)
Brackets and Numbers
According to Google "Rankbrain:The Definitive Guide" it helps robots better understand your content and it is nowadays considered good SEO practice (search engine optimization) to add brackets and numbers to titles when ever possible. That is why I have put the phrase "Gravity Inversion" between brackets.
Now you know how to construct a title for best search result let us look at using LSI and power key words for the content of your article.
Length of Title and Description
The Google SERP tool (Search Engine Results Pages) checks the length of your title and description so they don't get truncated in search results.
Use Power Keywords
Power keywords are used to trigger a psychological or emotional response. They are so enticing that people simply can't resist being influenced by them! So in addition to your LSI keywords try to add a couple of "power keywords" to attract the public's curiosity and make your article more emotional.
Below is a list of no less than 80 power keywords that are most frequently typed in to Google by people who are searching for answers to their queries.
Of course there are many more power keywords, depending on your subject matter but including some of power keywords in your article will help you create targeted key phrases that will attract more attention from the public and, more importantly, from advertisers which will increase your CPM or Cost per Mille. Mille means one thousand in Latin based languages like French. Spanish and Italian. The term CPM is used in marketing and advertising to determine how much companies are prepared to pay for the cost of one thousand views or clicks of an advertisement.
How to Make the Content Interesting, Useful and Ever Green
HubPages is not a blog. It doesn't work very well for poetry, auto biographies (unless you are Brad Pit) or stories about your grandma's funny habits, or how your baby spoke his first words and other such personal stories. Find something that is interesting to the general public, not just your family and friends.
HubPages is more suited for those who have a great passion and a lot of experience and knowledge about a topic that they want to share with others interested in similar issues. The most successful articles on HubPages are those that are both interesting and useful. Such articles answer a particular question or query coming from Google searches. One way to test these searches is to type in a phrase into the Google search bar and down pops several different phrases that people are already looking for.
An evergreen article remains relevant for a long time. Such an article will always be in demand and will never get dated or superseded. Evergreen articles are the best content for generating a passive income on HubPages for many years to come.
How to Draft your Article in Word or Pages
For me, publishing a new article should take place in one single online session as I don’t believe it does my Hubscore much good to store unpublished hubs in my account. That is why I think it’s a good idea to draft most of the contents for a new article at my leisure offline in Word. Then the headed paragraphs are all ready to turn into text capsules, with correct spelling and nicely set out. But I am not publishing yet. First I have to collect and edit all the visuals like photos and videos.
Content Length (How Many Words?)
How long should and article be? How many words? The recommend number of words according to the "Need Some Goals" widget at the top right of a page in edit mode is 1200 words. However, in terms of "dwell time", or in other words the amount of time readers actually stick around on your page, SEO experts recommend a minimum of 2000 words. That doesn't mean that you should put in extra meaningless padding. If your title demands fewer than 2000 words, so be it. However, it is well worth checking that you have covered all aspects of your title to give the reader as much useful information as possible and at the same time to keep them on your page for as long as possible. Video and poll capsules can also help to lengthen dwell time.
Images, Photos and Videos
Collect all the images/photos, edit them for size and layout format if necessary with Photoshop. If you cannot afford Photoshop, use a free program called Paint.net, which is easy to use and perfectly adequate. Save them with a name that also contains some variation of the main keyword phrase. Most images end up in the Google Images pot. When those are clicked, relevant names can serve as backlinks to your article. Always have good, catching, images and videos that people would want to share on Facebook, and tweet, pin on Pinterest or favor on YouTube.
Make the First Image Square
Make the first image square because that is the image that will appear as thumbnail on your profile page and if it is a MFP image its text won't get cut off in the thumbnail
What is a MFP Image?
A MFP (Made for Pinterest) image is an image with text on it usually containing the title of your article. Such an image will attract many more viewers on Pinterest and elsewhere than a plain image. I suggest always making the first image MFP and as many others throughout the article as you fancy. Each image can be shared on Pinterest, all of them linking back to your article.
You see, the whole idea is to appear on as many other sites as possible for backlinks. Now a network can begin to grow from your well-optimized page.
Find the URL links to videos needed from YouTube and type them into the draft text in Word where they belong in the article, so you’ll know where to insert which video capsule when it comes to publishing (Always give credit where credit due). HubPages used to have the facility to upload videos from your computer but that feature has been discontinued for lack of use. If you create your own videos you must first upload them to your YouTube channel to obtain their links.
Finally all the text, pictures, links, and references, (URLs) to videos are ready offline in the Word document. You are almost ready to publish but not quite yet. Do not copy and paste directly from Word into HubPages. Copy and paste the entire page into notepad to get rid of any unwanted hidden codes that the Word program contains. Now it’s just a question of copying and pasting every paragraph from notepad into a HubPages text capsule, alternating these with uploading an image into a photo or a video capsule and any other capsules you want to use (Amazon, poll, quiz, map, table, recipes etc.) where required. Remember that all the links have to be inserted.
How to Produce Great Presentation and Lay-Out
By breaking up your text into multiple text capsules, you will be able to insert additional capsules throughout your article, which will result in a more even and attractive presentation. Use a minimum of three relevant, high-resolution, ideally your own, if not, properly-attributed full width photos . What size? I always use photos or images that are no less than 600 pixels wide. Use at least one video plus a poll, quiz, map or table capsule where appropriate in your article.
My favorite is the poll capsule as it gives me the most feedback. For example, one of my articles tells me from its poll that from 3000 participants in the poll 60 %the population has chronic neck pain!
Write the summary/description (in editing mode, just under the title) so that it is immediately clear what the article is about. Then chose which of your short biographies to use for this article.
Where Are My Short Bios?
To find or create your short biographies go to your Stats Page and click on "About the Author". Short biographies appear on your published article under your name, next to your avatar. They are intended to show your expertise / experience in the particular subject matter you are writing about and add reader's trust to your work. You can have as many as 100 short bios in total. Talking of trust, it is a good idea to make available plenty of backup research material at the bottom of each article.
Ready To Publish
That’s it, press the Publish button. If your articles contains well written, interesting, useful, original, well presented evergreen content, and you followed all the guidelines here on How To Make Money Online at Home in 2020 (With HubPages) you will succeed.
Must Have Links and Recap
To help you on an ongoing basis I recommend you bookmark all the links below in a folder named HubPages where you can also keep links to your accounts page, your earnings, and if you like, the forum.
- Google Trends to help you decide which synonym in a title gets better search results.
- Answer the Public for SEO friendly long-tail titles
- Capitalize My Title I recommend keeping this link open in another window while you are drafting your article as you will continuously use it to check capitalization of subtitles.
- Google SERP tool checks the length of title and description.
Who is Making Money on HubPages?
Have you gotten paid yet?
Any comments or questions? Put them in the discussion below and I or another colleague will respond to the best of our knowledge.
This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.
Questions & Answers
How much time do you need to spend on a Hub to make sure that it is successful?
How much time you spend on an article to make it successful varies tremendously. Some articles take a couple of hours to write; others may take a couple of weeks. It depends how much research needs to be done and how much time you can devote to it in one session. I draft all my articles off-line and only publish when I am happy with the finished copy.
Having said that, even when an article is published it still needs tweaking and improving. As the comments come in additions are often made to give readers a richer experience. And with changing trends on the Internet changes are often made to fit the latest SEO trends. So to keep an article evergreen and alive you have to update it regularly.
Considering all these factors, you could say that some articles are never finished. But that is the beauty of the growing nature of the Internet as opposed to hard copy publications that are quickly outdated.Helpful 5
I do not have a Paypal account. Actually, I live in Pakistan. Here, Paypal is not available. Is there any other way to earn without Paypal?
No, there is no way to receive funds aside from PayPal.Helpful 4