Writing & Publishing
Spotify Audiobooks: What Self-Published Authors Need to Know
In September 2022, Spotify launched audiobooks on its music and podcast platform. How does this affect the audiobook market? Will it impact self-published audiobook authors, especially those on Amazon’s ACX and Audible?
Is It Time to Quit Self-Publishing?
All authors suffer from a “shall I stay or shall I go” moment at some point. Probably more now as book and content markets become more competitive. Here are some things to consider as you consider continuing your self-publishing career.
Basic HTML for Technical Writers: Lists, Images, and Links
The HTML boilerplate in authoring tools contains the basic tags needed to run a webpage, such as the "html," "head," and "body" tags. But how do we insert ordered and unordered lists, images, and links? These are additional elements that technical writers frequently use in their HTML documents.
AI Writing Assistants: What You Need to Know About Robot Ghostwriters
A friend of mine said she’s begun using an artificial intelligence “ghostwriter,” or AI writing assistant. You tell it what you want to write, and the AI will write it for you. I discuss questions and concerns about how this tech could impact you and the writing industry.
9 Tips for Choosing the Perfect Niche for Your WordPress Blog
The world is full of options for people to start their own blogs. Now, it’s time for you to make a decision on what niche you should focus on next.
Amazon Ad Tips for Traditionally Published Authors
Are Amazon ads worth doing for traditionally published authors? I’m not so sure. Let me explain why based on my experience from running Amazon ads for my self-published books since 2016.
Do Kindle Free eBook Promotions Boost Book Sales?
One of the reasons self-published authors sign up for KDP Select on Kindle Direct Publishing is to do Free Kindle eBook Promotions. I’m not a big fan of free eBook giveaways, whether on Amazon KDP or other platforms. Here’s why.
Does Word-of-Mouth Marketing Work for Authors?
I’m a bit put off by billionaire Mark Cuban's brag of spending no money on marketing for his new venture, relying totally on word of mouth. Authors may look at this, thinking they can spend no money or resources on marketing, too. Let me explain why this may not work.
Five Ways to Kickstart Your Freelance Copywriting Career
Ultimately every copywriter’s goal is to turn their writing skills into a profitable long-term career. So here are the biggest answers to some of the most common questions beginner copywriters have.
Help! My Self-Published Book Isn't Selling
Pretty regularly, I come across a post from an author on social media where they’re crying about their low book sales. After reviewing many of these posts, I’d like to share some general observations about what ails these authors, their books, and their book sales.
Protecting Your Book Idea While Building Fans Before Publishing
Authors may have concerns about protecting their writing work but want to build fans for their work prior to publishing. Lots to unpack here!
How to Overcome Imposter Syndrome as a Freelance Copywriter
Do you feel that you're still not good enough despite everything you've achieved? Maybe you're suffering from imposter syndrome. Here are four ways to overcome it.
Why You Shouldn't Worry About Returns and Refunds of Your Self-Published Book
Some customers will be disappointed with what they purchase, regardless of what you offer. Admit it; you’re not happy with everything you buy. I don’t fret that somehow my books or content are bad if they are returned for a refund. Here’s why you shouldn’t worry about it either.
Google Play Auto-Narration for Self-Publishing Audiobooks
Google Play now enables authors and publishers to create audiobooks using text-to-speech (TTS) robot voices. Let’s talk about what these technological advances are, how they will impact audiobooks, and what that means for authors who are self-publishing audiobooks.
What the Books as Decor Trend Means for Authors
I'm known for saying that book covers aren't as important as authors think. But what if the book cover is the real value of the book and not the writing in it? I discuss the emerging and disturbing "books as decor" trend and what it means for authors.
Amazon A+ Content for Self-Published Authors on KDP
As you’re shopping on Amazon, you may have run across product pages that include additional photos and content to help promote the product. This is referred to as A+ Content on Amazon. It’s now available for authors who self-publish on KDP, Kindle Direct Publishing. I share my experience with it.
Book Marketing Challenges for Self-Published Books in Multiple Formats
Self-published authors need to understand that their books can have multiple sub-markets based on the book format. Markets for print books, eBooks, and audiobooks are discussed.
Article vs. Blog: 7 Key Differences You Should Know
This article outlines seven key differences between articles and blogs (with original examples).
How to Make Money on Amazon Kindle From Low-Content or No-Content Books
Interested in making extra money online? You can earn passive income from easy-to-create low-content or no-content books and journals on Amazon.
Do You Really Need to Write and Self-Publish a Book?
Is self-publishing a book the best way to get your message or story to the world? Do you understand your motivations for wanting to write a book? I offer some food for thought on whether writing and self-publishing a book is really worth your while.
Two Ways for Artists to Make Money on Amazon Kindle Direct Publishing
Looking to make money as an artist by publishing your work online? Here are two relatively easy ways for artists to make money on Amazon Kindle Direct Publishing.
4 Myths About Getting Your Self-Published Book in Indie Bookstores
Do you dream of seeing your self-published book on the shelves of your local independent (indie) bookstore? I bust some myths about indie bookstores and self-publishing, and I share what you need to know about the indie bookstore business.
The 6 Traits of a Successful Content Creator
Content creation is a popular and rapidly evolving field. Anyone can create content, but success requires skill, expertise, persistence, and adaptability. This article discusses the six main traits most successful content creators share.
Can Merchandising Help Get Your Self-Published Book in Bookstores?
Can merchandising incentives and displays incentivize bookstores to carry your self-published book? Probably not. I explain why.
Important Skills That Successful Content Writers Must Have
Stay competitive as a content writer! Here are tips to keep your skills sharp and keep up with what employers are looking for.
Unpublishing a Book on Kindle Direct Publishing (KDP)
Wondering if you should take your book off the market on Kindle Direct Publishing? I've unpublished a number of my Kindle ebooks. Here’s what you need to know.