Mary is a designer on Zazzle where her products have sold to people all over the world due to their global appeal.
It would be easy to think that physical greeting cards are a thing of the past, with so many people opting to send a quick electronic card or a brief message on a social media channel instead. It's true; card giving has changed, and as creatives, we need to adapt to this market. However, many events and milestones are still worthy of physical cards, and recipients feel far more special when they receive one. Birthdays, weddings, and thank-yous top the list of occasions that still call for physical greeting cards.
Some things haven't changed much. When it comes to shopping for greeting cards, there are two kinds of people: those who read cards before they buy them and those who look at the image on the front cover then, without opening the card, take it to the cash register. I fall into the first category; I spend a good deal of time scanning, reading, picking up, and putting back various cards before making my selection.
It isn't that I'm a card snob—I'm not—I want the cards I send to mean something to their recipients. I want them to either laugh out loud or tear up and want to hug me. It was this love of sentimental and funny cards that started my journey into the process of designing them myself. Here I would like to show you a few of the different routes you can take to sell cards online.
5 Methods for Creating and Selling Cards Online
- Upload designs to print-on-demand sites like Zazzle.
- Sell handcrafted cards on Etsy or another marketplace.
- Build a website to sell your cards.
- Sell messages and designs to existing greeting card companies.
- Fulfill custom greeting card requests on freelance sites.
1. Upload Designs to Print-on-Demand Sites like Zazzle
I sell cards through the website Zazzle, and I love it. There are other print-on-demand sites that are similar, including Cafe Press and Red Bubble. If you're unfamiliar with the term print-on-demand, it means that the company will print a previously uploaded image on a product if and when someone buys it. A customer on the site can find a product they like, customize it if they wish and then have it printed and shipped to them.
People like you and I can upload images for use on a wide variety of products, including greeting cards, and sell these products through print-on-demand companies like Zazzle. The site takes care of the printing and fulfillment, so I never have to buy any of the products unless I want to. I find the site easy to use, and I like the fact that my product will continue to sell for years to come.
The amount of money a designer makes is set by the designer. There is a base price, and then the designer adds the commission they want to make. By default, it's 10 percent, but you can make it higher or lower. The profit you make on each card might only be 20 cents, but when you know this card will sell for years, you can understand the benefits.
Still not convinced? What if I told you that you can upload as many as you want? Don't just think of it as 20 cents for one card. let's say you have a hundred card designs all available for sale 24 hours a day, year-round to a worldwide audience. Now can you see the earning potential?
Advantages of Using Zazzle or Other Print-on-Demand Sites
- No financial outlay: This was a big bonus for me, as I wanted to make money–not spend it.
- No shipping: Zazzle ships the product after printing it.
- No questions from customers: Zazzle handles all customer questions. However, it is possible, if you want to allow it, for a customer to contact you for a design request.
- No payment hassles: Zazzle handles all payments and pays the designers via PayPal or check depending on your location.
- Ongoing sales: If your design continues to sell, you get a source of ongoing passive income.
2. Sell Hand-Crafted Cards on Etsy or Another Marketplace
If you design handmade cards, there are numerous sites you can use to sell them. Unlike the print-on-demand sites I mentioned above, there will be costs associated with making the cards. But although the cost of making each card is higher, the profit is higher as well.
You will need to buy the crafting materials necessary to make your cards. These may include blank cards, rubber stamps, stickers, pens, or any other supplies or adornments you wish to add to your cards.
- If you are already producing cards but want to expand your market, Etsy is a great place to start. Many people have had great success using this site to promote and sell their greeting cards. Etsy isn't the only place to sell your cards, though. Below is a list of other websites you can use. Some you will know, and others may be new to you. Read the terms and conditions of these to see which is the best fit for your business.
Sites You Can Use to Sell Handmade Cards
- Dawanda (Europe-based)
- Folksy (UK-based)
Costs Associated With Selling Cards in an Online Marketplace
- Cards and craft supplies
- Monthly payments, listing fees, or sales commissions to your host site
3. Build Your Own Website to Sell Your Cards
Although it's exciting to have your website, it will have to compete in search rankings with Etsy, Zazzle, and Hallmark. I don't think I need to tell you that they have deep pockets for advertising and search engine optimization (SEO). I don't want to discourage you from making your website selling your greeting cards, but be aware that you'll likely need to spend a reasonable amount of time building it and updating it.
- For people to buy your cards, they'll first have to find your website. You will either have to learn about SEO or pay someone to increase your visibility in the search rankings. You may end up spending more time doing this than designing your beautiful greeting cards.
4. Sell Messages and Designs to Existing Card Companies
Another option is to sell designs, ideas, poems, and sayings to an existing greeting card company instead of selling your own cards. Hallmark is the best-known, but they have in-house designers and writers. Don't be put off by this, plenty of smaller niche companies buy from freelancers. They pay these freelancers for the legal rights to the card design, message, or verse.
Visit the sites listed below and get a feel for the style of cards they already sell. Design cards to fit in with their style, and if they like your design, poetry, or message, you can earn anywhere from $25 to $300. You'll typically be required to sign a statement saying your idea is original and that you will not use it again anywhere else. The company will own the rights to use your design or idea from then on.
To access information about the companies below, type the company's name followed by the word "submission" into Google or your preferred search engine.
Greeting Card Companies That Accept Submissions
- Blue Mountain Arts: Blue Mountain Arts sells its products under the American Greeting Cards brand, and they accept submissions of poetry and prose from freelancers. They will pay $300 for exclusive rights to a piece of your original work, and as more of your submissions are accepted, the amount paid goes up. Their cards usually reflect sentiments that purchasers might not be able to express in their own words. They want words with feeling—not generic messages.
- Oatmeal Cards: Oatmeal Cards also buy from freelancers. They pay on a case-by-case basis depending on the work, but payments typically average around $75. Their cards are funny and are often but not always illustrated. They don't like ideas that are mean or gross. They also don't like poetry, which is better suited to the company above. If you can raise a giggle from kids and grannies alike, this is a good company for you to approach.
- Warner Press: This company sells boxed cards and prefers short messages of about four lines. Their payment is $35 per accepted submission, and the writing must be religious in theme.
- SNAFU Designs: This company wants ideas that will make people laugh out loud. They will pay $100 for an original and funny idea.
- Comstock Marketplace: This company will pay $50.00 for a gag line, and they negotiate with artists separately for graphics. If you create copy or imagery for adult humor, this is the site to which you should submit your ideas.
- Smart Alex: This site likes content that is "funny, edgy, and risqué!" The images they use are glamorous and often feature retro themes. Take a look at their site to see if your photos, illustrations, and copy align with what they already offer for sale. They will look at your work and compensate you if they decide to use it. There appears to be no set fee, so they will discuss terms only after they have seen your work and decided to use it.
5. Fulfill Custom Greeting Card Requests on Freelance Sites
The final option is to respond to requests on freelance sites. If you go this route, you'll be working with a customer's specific request. This is unlike the other options where you create first and sell later; here, your customer comes to you and gives you an idea of what they would like. Although these sites offer many unrelated services, freelancers can do well creating custom birthday, anniversary or Christmas cards for clients.
Freelance Sites That May Have Requests for Greeting Cards
My First Job: Selling Cards Door-to-Door
When I was young, the first job I had was selling cards door-to-door. Looking back now, I don't know why I thought this was a good idea because I was quite shy at the time. I suspect I saw an ad in a magazine detailing how easy it was and how much money could be made doing it.
I wrote to the company requesting a starter pack, and when it arrived, I was officially in business. This didn't last long because I was clueless about what to do. What I should have done was read the instructions and suggestions that undoubtedly accompanied my pack of example cards.
Included in my introduction pack were sample cards, a brochure featuring the other lines of cards available and an order sheet. It was everything I needed to start my door-to-door business. I was confident that this was the business I would later look back on as my first experience in the world of sales.
It didn't go quite as well as I had hoped, and I came home without my sample cards because my kind and elderly neighbor next door ended up keeping them. I tried to explain that they were samples and that she would have to order her own and wait a couple of weeks, but between my timidness, her deafness and my respect for the elderly, I was not able to get that point across. She wound up with some cards for upcoming occasions, and I was out of business. Luckily, I prefer selling cards online anyway.
This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.
Questions & Answers
Question: Which is better: to have a greeting inside the cards or leave them blank?
Answer: That is a great question and there is no right answer. If possible do both to give people a choice. Some people love to write their own personal message. Other people dread the thought of doing that so always opt for one with a printed message.
Another thing to think about is that your design could be applicable to other occasions. So if your birthday card has a tranquil scene by a lake, it might make a perfect Father's Day card, retirement card, or sympathy card.
Question: I would like to try to make and sell my first greeting card. How do I get started?
Answer: It depends if you are actually making a card or creating a design and then uploading it. If you are going to make a physical card, I would suggest watching tutorials on YouTube or going to the library for books on how to make them. If you are going to make a digital one, sign up with the company of your choice, I use Zazzle but there are others and upload a design. There is no cost. You can use Gimp as a designing program, it is free to download and use. From there keep developing your style.
In the article, I give you suggestions for places to sell your cards.
Question: Could I sell my greeting cards without making a website?
Answer: Yes. You can use sites such as Etsy, eBay, or upload a digital image to sites such as Zazzle to sell your greeting cards.
Question: Where can I get greeting cards printed in boxed sets with my photography?
Answer: I would check with your local printers. Before you order any, explain that the quality has to be to your standard. They may also do printing for the box as well.
Question: Have you ever heard of selling on Papeso.com?
Answer: No, I hadn't heard of that site.
It looks very new which isn't a good thing. There are very few cards on the site so a potential customer wouldn't stay there long. It isn't one I would recommend due to its inability to catch up with those already in the market who have deep pockets for advertising. For designers who want to put their cards on a site, they need a site that will rank well in Google. To compete with sites such as Etsy, the site would need to have a team of people and be extremely well funded.
Plus the site is all about design yet the layout looks amateurish and dated.
Question: I design blank cards some with beads and others with African printed Ankara fabric. Who will buy my greeting cards?
Answer: It depends whether you want to sell them online or at craft markets or possibly wholesale them to a retailer. For online sales, I would suggest Etsy. My concern is the beads. If the card is to be mailed as opposed to handed to the recipient, they will need to have protective packaging. That will protect not just the card but also allow it to be hand sorted instead of going through a machine.
Question: Is it necessary to copyright your designs before selling in bulk?
Answer: Whether you are selling one or several, it will be the same. If it is your design and not one taken from a free stock photo site, you own the copyright. If someone was to use your design, they are of course not legally entitled to do that, however, trying to be compensated for them doing so is another problem. This would involve a lawyer, and you will incur costs. If you find someone is using your design online, you can contact them and also the hosting site and file a DMCA and have the item taken down.
For a more detailed explanation of copyright law, there are specific sites that you should read that are written by attorneys.
Question: If you sell through a site such as Zazzle or sell the design outright do you have to first form an LLC and get insurance and state licensing and all?
Answer: No, you don't. I've more fully answered a similar question, regarding who to contact for business advice.
Question: I noticed that Zazzle does not seem to allow artists to put their names on their greeting cards, even on the back, is this true?
Answer: There are artists who do have their names and logos on the back of cards. Sandra Boyton does this very effectively. Search her name on Zazzle and you'll see how she does this. She also includes a website address.
Question: Do you know a way to sell a boxed set of cards (e.g. might be 4 different designs of 4 or 5 cards each)?
Answer: Your best bet will be on Etsy, eBay, or in person at a craft's fair, for example.
Question: I sell a lot of my photographs to book publishers and magazines. Several people have asked me to create photo greeting cards with my pictures. Is Zazzle a good choice for high-quality photo reproduction?
Answer: Yes they are. If you are concerned I would suggest you contact Zazzle and ask them to explain the process they use. That way you will feel confident that the printing is to your expectations. If concerned you could order one and check the quality.
Zazzle recommends all work goes up at a minimum of 300dpi and as large as possible. They have filters in place to check for blurriness. This will give you a warning before you publish.
Question: Am I allowed to use greetings/quotes in my cards (i.e. Helen Steiner Rice) as long as their name is noted?
Answer: No you're not allowed to do that. I know the internet is scattered full of memes with quotes but it is not legal.
If you want to sell a card use a greeting you make up. It is intellectual property, and as such there has to be a significant amount of time after the author's death 70 years as an example. This does vary from country to country so you'll need to research to be certain.
Question: Which software do you use to create online greeting cards?
Answer: I use Photoshop although Gimp is a free to download program. I would also suggest checking out the free videos on YouTube about how to achieve various effects.
Question: When I sell handmade cards, is it OK to ask customers to pay for shipping?
Answer: Yes, it is okay. However, you may find that by doing that, some of your customers may find the prices too high.
Question: I do watercolor floral painting cards. What is the acceptable market price?
Answer: The answer is whatever someone is willing to buy it for. I would encourage to create a digital image of your paintings and sell them through a site like Zazzle, Redbubble or CafePress. The reason for this is you can sell the same design on multiple products and multiple times.
Go to Zazzle, and type 'watercolor flowers' or floral into the search. You will see the range of products that people can earn money from.
Question: How do I get my ideas made to sell on Zazzle?
Answer: You can upload your designs to the Zazzle platform. Click create your own and choose a product you want to put an image on. Then you can upload your design or photograph to that product. You can also create designs just by adding text and shapes which are on the Zazzle site. Once you are done, you will see a button that says, 'sell it'.
The best way to learn is to jump in and try because it costs nothing. The more times you create a design you will get a feel for the design tools and how they work. If you don't like a design, you can always delete it.
Question: I painted a picture of the Seven Sisters near Eastbourne, and lots of people said it would make a great greetings card. I have a very commercial style of painting because I was a graphic artist when I left school. Do you think anyone would buy tourist-type scenes via Zazzle?
Answer: Yes, I do, and you can put it on several different products. Plus, it is free to join and you never have to buy anything, unless you want to. Give it a try.
Question: Should I copyright my image before using a company like Zazzle?
Answer: When you produce something be it an article, song, or image, you have the copyright. However in the US you can't enforce it unless it is registered. That will cost $35-$55 if you do it yourself and approx $250+ if you hire a lawyer.
If it is a concern, you can contact the copyright office for more information.
Most people do not register. Theft can be a problem, I had a design reproduced and being sold on Amazon. When I contacted them they were very fast to remove it.
Question: How could I sent parcels to a customer, and will he trust me or not? Can I ask him to pay 50% of price first?
Answer: When internet shopping was new, people were reluctant to pay first without seeing the product. Now it is different in most countries.
Use the same strategy that eBay and Amazon use. You take full payment, and offer a full refund if they aren't happy with their purchase.
Question: Is it OK to use store-bought stickers (e.g. animals) on cards that you are going to sell?
Answer: It's an interesting question, but I would say no. Those designs are copyrighted, and unless they are public domain, you could be opening yourself up to legal issues. They are meant to be used by the end user (the customer, who bought them). If you then use them to make money, you are infringing on their rights.
It may be that no one would find out, but legally, you shouldn't do that.
Question: I want to sell simple handmade greeting cards only within India. How do I do this?
Answer: I suggest starting with social media. If you find there is enough interest, and you are making a profit, then I suggest creating a website to promote your cards.
Question: I have acquired 300-plus greeting cards, and I'm wondering where I can sell them?
Answer: Your best bet would be eBay, or maybe to a small local card shop. It depends on the quality of them. Card shops may pay very little and eBay you or the customer have the postage to pay.
In the end, you may opt to donate them or use them yourself.
Question: I uploaded designs on Zazzle and Etsy, but I haven't seen any sales. It's been months now and nothing, although I made sure to ask many people if they liked the designs and they had a positive reaction. What would you advise?
Answer: I would say keep at it. I don't want to say its a numbers game but you have to keep creating and promoting. Do you promote your products on social media channels? It isn't enough to let the platforms advertise for you. Share your products on your favorite sites including your website if you have one.
You don't say how many products you have but there are some Zazzle stores that have nearly 50,000 products.
Regarding asking friends and family, yes, by all means, do that. However, I have found two scenarios that occur, one they say they like it but they'll never buy it. They may not want to hurt your feelings by being honest with you. The other thing that may occur, is they will be too critical and make you doubt your creativity.
I would suggest you look at the best sellers on Zazzle and be honest with yourself about how yours compares.
Keep creating, promoting and improving your products.
Question: I am a writer (not a designer) who wants to sell cards. What advice could you give me about starting a card business?
Answer: Firstly, not all cards have designs on the front. Normally those that don't have a saying or a joke that makes a 'potential' purchaser open that card. Just as there are cards that are left blank, there are some that are only words.
However, you are already limiting yourself in a highly competitive market by not putting an image on.
I have just had a look on Zazzle under the phrase "birthday greeting card". Of the 60 on their first page, 6 only have text and no picture.
There are sites that allow you to use images under a creative commons license. (CC0). Pixabay is one such site.
Your other option is one I mention in this article, under #4 about selling your words to a greeting card company. You will only earn once from that however for each text of writing.
I also know of someone who writes messages in cards on Fiverr, no images just the message.
For you, those will be your best bet.
There is no 'one size fits all' with this. I would say try different sites until you feel comfortable and then branch out. For your writing, you should not have to spend any money, it will only be your time.
Question: Is there any money involved with selling greeting cards as of 2020? I was told that greeting cards don't sell anymore.
Answer: It's true that many people seem content to get a message on a social media site acknowledging their birthday. However there is still a market for cards, I sell cards almost on a daily basis. However, I would suggest you expand to other areas as well. If you have created a digital design consider placing that on other products. You've already done the hard part designing it.
If it is a physical product, could you turn it into a wall hanging, apron, or pillow covering as examples. Many plain items such as aprons, t-shirts, or pillows can be purchased in bulk cheaply for you to adorn with your design. These then could be sold at craft's fairs or via sites such as Etsy.
Question: How does one purchase the paper for the handmade greeting card? In other words, would you just go to a place like Paper Source and buy cards and envelopes or would you need to go to a place like Clampitt for the card due to your specifications?
Answer: First, think of the end-user. What do they want and what are you going to have to pay to create it? There are people who do this as a hobby and not as a business. If you want to earn money from it, you will need to keep your costs low. Everyone wants a quality card, but in my opinion, few are willing to pay for it. Remember your time has value. You also need to account for the time you spend sourcing your items. Cost up both places, see how they compare and order online if you can.
Question: What about mailing out an envelope when you sell a greeting card, who does that?
Answer: If you are making the card and then shipping this to your customer, it will be you who sends them the envelope. You can give them the option to purchase without an envelope. Or you could also offer to mail it directly to the person the card is intended for.
Question: I make cards using my own photos. Could I sell these on multiple sites? Also, I am trying to reduce the shipping cost to customers. What would you suggest?
Answer: Yes you can sell on multiple sites. You own the copyright to your photos so there will never be an issue with that.
Regarding the shipping costs, I wish I had a good answer for you, the costs are high. The only way around that is to use a site, such as Zazzle or another online retailer where you upload your images on to products. They handle all the production and shipping, and you are paid a commission.
Question: I’d like to have a logo on my basic one statement greeting cards. Such as Happy Birthday with a unique design. Is my logo a good way to make my cards unique and is this a good idea?
Answer: You can, of course, have a logo on your card and over time build your brand. However, make sure the emphasis is on the end user; it's all about the customer. People may buy a sweatshirt or running shoes because of a logo, but I don't know anyone who will buy a card because of the logo. You have to have a front image that is going to grab them.
I have just Googled the phrase "birthday card," this brought back 800,000,000 search results. You can see that to get found on the internet it's going to be difficult. You have to produce something better than what is already available.
Question: I am creating 6x6” greeting cards. The only place I can find a wire floor spinning rack with pockets to hold the 6” square cards is in the UK. I fell in love with the bright colored wire choices. The racks are reasonably priced, but shipping would be $300! Would a custom made rack be cheaper?
Answer: It may be, I think you should definitely contact a welder and see about a custom made one.
Question: Should I copyright the greeting card before uploading to Zazzle? Also do retailers look at cards on Zazzle to buy in bulk to sell?
Answer: When you publish the card, if it is your own image or design then you own the rights. You could go down the route of getting a copyright however it probably won't be cost-effective. Even if you own the copyright are you willing to pay a lawyer to pursue a claim against someone? It is likely if you have a popular design, it will be copied. This could be on any number of sites and by people around the world. It's illegal but unfortunately, it happens a great deal. I have heard that an ongoing joke in China says, "a copyright means the right to copy".
The answer to your second question is yes sometimes this does happen. However, if you are trying to market to retailers, contact Zazzle and see if their terms and conditions allow you to do this.
Question: How do you handle copyright issues if you are designing your own cards to possibly market on Zazzle?
Answer: When you publish your card, you have the copyright to that if it is your own design. If someone uses your design, you can file a DMCA takedown notice. This is an online form that states that you have the copyright and that you produced it before the offending party. The site where the stolen design appears will normally remove it from their site.
Question: Do you recommend using multiple ways to sell greeting cards, for example on Etsy and Zazzle?
Answer: Yes, if you have the time. Each site will attract a different audience and your creations will be in front of more eyes. Go for it!
Question: Can you advise me on a suitable design platform so that I can then upload my design?
Answer: In my article I mention Zazzle, and I believe that would be a good fit for your needs. They have improved their platform dramatically and now have made it easy for designers to do much of their design work on their site. Their fonts are free to use , they have included shapes, the ability to flip photos, and tile options. If you are just starting out, don't spend money on a design program. There is also Gimp which is a free design program.
Question: Are images of famous faces allowed on greeting cards, as seen on cards for sale on Zazzle?
Answer: Generally speaking you can use images of presidents. However, famous people such as movie stars, musicians, etc. No, you are not allowed to use them. For more clarification you should contact Zazzle. If you feel images are in violation, you can report the designer and the product will be removed.
Question: As a writer who wants to use Zazzle, are you saying I can design my own card using their pictures or my own, add my own message, then sell it through their site?
Answer: Your question is partially true. You can't use Zazzle images. You can use either your own, public domain images, or purchased stock photos or art. However if you are going to use stock photos you must do your due diligence to verify that they allow print on demand usage. Many do not allow their images on these sites. There are also requirements about the usage of people in photos, they need a model release if they are recognizable.
Then you can create a message on the front and/or inside and post it for sale.
Question: Does it matter if I initial and date under the art if I decide to upload my designs for greeting cards? Most I've seen are just drawings with no artist signature.
Answer: This may depend on the site you choose to upload it to. If you were selling your card to a company, (a one off sale), they may not allow it. Check their terms and conditions. It you are uploading it to a print on demand site, I can't see where that would be a problem. Again, check their requirements. If it detracted from the design, you could opt to put it on the back of the card.
On a site that doesn't limit the amount of designs you can have, you could try both, one with a signature and one without. The market would then tell you which they prefer by the amount of times it gets viewed and/or sold.
Some people may prefer to see the signature and date, feeling like it is unique. Others may prefer to have it without.
In the description you can also mention, your name, the date it was completed, and other information to help sell it.
Question: Do I have to get a license to create my greeting cards business?
Answer: That would depend on the type of business you plan on having. If you are doing this as a freelance business, then it is unlikely you will need one. I would suggest you speak to your chamber of commerce or your country's equivalent.
As a freelance designer, you will be required to pay tax. Check with your accountant to see what you will need to pay and any allowable deductions.
Question: Where can I buy the best paper that has a glossy finish on the outside but is card on the inside?
Answer: Consider photo paper that is the thickness you require. You can buy a glossy on one side or both sides. Any good stationery shop should allow you to feel the weight before purchase to see if it will suit your needs.
Question: I have a small craft business and would like to add greeting cards to my inventory. I have a few friends I’d like to collaborate with but I’m having trouble finding info on the matter. What’s the best way to compensate people for their work (art, sentiments, etc) if I’m going to sell them on my website or Etsy?
Answer: The best way is to pay them and have them sign an agreement that they won't sell the art etc. anywhere else. This is how other card companies work if you want sole ownership of the work.
The other option is to license a design. If you will be using the same design or sentiment multiple times, you could pay them a small amount each time it sells.
In the article, there are examples of both. For example, on Zazzle, they pay a small fee each time a product is sold.
The other card companies pay a one time fee.
© 2017 Mary Wickison
Mary Wickison (author) from Brazil on August 08, 2020:
Yes, I think it is just a matter of educating the buying public to realize the choices they have.
Everyone loves getting a card that is personalized.
Denise Beverly on August 08, 2020:
As to the question of blank or verse inside that is where Zazzle is a good fit. Since you can make the design a template and add text you want, the cards can become anything from birthday to get well and the inside customized to match. (12 years of selling on Zazzle)
Mary Wickison (author) from Brazil on July 19, 2020:
That is an option, but how much do you think you'll be able to sell a note card for? Ask yourself if this going to be worth the hassle.
Please do not take this the wrong way, but your thinking is limiting you. You no longer have to sell to someone local. You have the internet which means, you have a global market.
I would suggest you look into selling on Etsy.
Robert Bullard Thimpson on July 19, 2020:
Mary, I paint oil landscapes and get lots of nice compliments. I have sold several of my paintings in the past but I do not like dealing with retail shops since they take large commissions from my work. Hence I give away most of what I paint to friends and family. I do not intend to want to make huge bucks but would like to make some money to support my art habit. Someone suggested I persue having note cards produced as limited editions signed and numbered and offering through interested stationer and gift shops. Would like to hear your thoughts please?
Mary Wickison (author) from Brazil on July 09, 2020:
That's great! Good luck with your new company.
firstname.lastname@example.org on July 09, 2020:
Thank you Mary this was hugely helpful, I'm just starting up my own company with a number of artist producing different collections for me. Hopefully progressing some of these designs to other products.
Mary Wickison (author) from Brazil on July 08, 2020:
That's great. Use some of the ideas above to help you find more customers.
Pelin on July 07, 2020:
I make birthday cards 4 for sale
Mary Wickison (author) from Brazil on June 22, 2020:
I would suggest you approach a small card shop and offer them the option to buy your stock.
Your other option would be to donate them to a charity store or a hospital gift shop. Ask your accountant if you could deduct that value as a charitable donation.
If you are spending more time trying to solve this problem and it is causing you stress, take the financial hit and move on. Otherwise you will be will still be dealing with it trying to recoup your money.
Patti C Higgens on June 21, 2020:
Looking for possible help - I have a rather large inventory of variety of greeting cards from store closing. Do you or anyone else know where I may be able to sell - either in a type of "pick your own bundle" or in bulk groups? I have advertised on a few online platforms for "Occasions" (Graduation; Mother's Day; Father's Day etc. - pick "who" it is for ie: Family member; Friend, etc.) but did not work out. REALLY would appreciate advice/guidance/HELP - Hope to hear back with an idea/solution. - Thanks in advance
Mary Wickison (author) from Brazil on June 18, 2020:
They sound great. I'm sure the recipients love getting a hand made card.
Violet on June 18, 2020:
I have cards and have used different creativity to make them beautiful.they are for seasons and simple cards to write for a friend and wishing people
Mary Wickison (author) from Brazil on June 13, 2020:
No, I sell them, I don't buy them. Consider some of the ideas in the article to market your cards.
Larry on June 13, 2020:
Do u buy greeting cards
Mary Wickison (author) from Brazil on May 23, 2020:
There are a few options. On Zazzle you can either find a pre-made template design you like and add your information such as logo, name, and even change the photos on some if you wish.The good thing is there is no minimum order plus if you buy a lot there is a bulk discount.
If you ask a designer to create something new for you, it is likely you'll be charged an extra fee. That would apply to not only Zazzle but other sites.
On sites such as Fiverr, PeoplePerHour, and other freelance sites, you will pay for them to design it for you.
Sharidan Adams on May 22, 2020:
This was very informative, thank you.
I want to sell invitations/announcements/mommy encouragement for a specific audience. I have a name, logo, and a few photos that I want to use. However, I am NOT crafty. Is there a company that can take your ideas & create the cards for you to sell for your business? I'm not opposed to doing custom orders as well so eventually I want my own website. Should I start at Zazzle or some sort? I'm not a Martha Stewart but I'm passionate about it & the cause. I would appreciate your feedback.
Mary Wickison (author) from Brazil on February 06, 2020:
Yes you could attribute the photographer/artist in the description. If a hyperlink wasn't allowed, you could always include just the name.
Writing a description is an underutilized area on many products on Zazzle. This is your chance to really push your product but making it readable for the customer. What you write in a description has an impact on it being found not just through a Zazzle search but also a Google search.
Zazzle recommends adding a story about how the idea came about. But your customer won't be searching for that. Think like your customer and imagine what they would like to read to find your product..Put in keywords that are applicable to your product. Don't overdo it though, make it readable for the customer.
If appropriate, write about the style, the color, the usage, and use language your customer would use.
Paula on February 05, 2020:
Would that be possible to upload a design created from a partnership using Zazzle? I mean, in my designs I normally give credit to the artist (whom I am used to work with) whenever I add their picture/photo in my creation (while I would add a text of my own, edit colours, shapes, textures, etc)? Thank you
PaperMama on January 20, 2020:
I did notice Shindigz but wasn't quite excited about the pricing. Thank you for the suggestions, I appreciate your time! I'll continue searching.
Mary Wickison (author) from Brazil on January 20, 2020:
None that I know of. Shindigz offers personalized paper plates that are cheaper and sold in multiples of 6. They have in house designers. I checked Cafepress, but didn't get a hit on paper plates.
I would suggest doing your own search for Print on Demand sites and see what comes up.
Although the paper plates seem expensive, many customers shop the sales. Plus, they offer an ever expanding range of products for parties. Because it costs nothing to sign up or use their site, you only have your time invested.
Good luck, I hope you find a site that suits you.
PaperMama on January 20, 2020:
Are there any print on demand sites which also offer party supplies which you could theme up with the cards you design? (Other than Zazzle which has custom paper plates for $1 or more EACH.)
Mary Wickison (author) from Brazil on December 16, 2019:
That's great Angel, use one of the ideas above to sell it. If it is a physical card, there are options I've noted above. If it is a digital design or an idea, there are avenues such as Zazzle or selling the idea to a card company.
In the article there are the names of the companies that may buy your idea.
Angel sylvester on December 15, 2019:
I have card for sell
Mary Wickison (author) from Brazil on August 20, 2019:
I'm not familiar with Pixteller so I would advise you to read their terms and conditions. See if you are allowed to sell products that are created using their images, services, etc.
Sometimes various sites will only allow you for 'personal use' and not for commercial purposes.
Vlad on August 20, 2019:
If I create the cards on Pixteller and use Fiverr to promote me, is this fine?
Mary Wickison (author) from Brazil on August 09, 2019:
It depends if there is no copyright and that it is in the public domain.
However, to make it an image of your own, add your own flair to it.
Marcela c on August 09, 2019:
Can you sell something with a design you did not make
Mary Wickison (author) from Brazil on July 19, 2019:
I would suggest two routes for you. Fiverr would be a good option for you because the client would contact you directly requesting a personalized card.
The second option would be Zazzle as you can upload cards that are inspirational and would apply to a wide audience. You can also mention that you do custom orders in your profile on Zazzle.
Avis Cherie' on July 16, 2019:
This is a very good article. I am a writer and author and have a gift with words and receive messages from God that I have to write them down and release them via my original quotes. What I am trying to figure out is this best way to put these words into the form of greeting cards and/or customizing cards for people who ask me to put their thoughts into words. I've always wanted my own greeting card business since I was a child, now I would love to leave a legacy just trying to figure out the best route with minimal start up costs. Thanks in advance for you help.
Mary Wickison (author) from Brazil on May 24, 2019:
Yes, I can. You would go to the 'create your own' and select the product you wish to make. From there you'll go to 'add image'. That will bring up the designing tools. There you can add text, shapes, and upload your own images.
When you have your design how you like it, click done. There you will see the option to 'edit or sell it'.
I am working from a laptop, if you use a phone, it may be different. Then I would suggest you go the Zazzle help pages or their forum.
I will say, that sometimes I have had it where I can't post something for sale. Then I just start over and it gives me the option to sell it.
Previously there was a problem where people were putting up 'fake blank templates'. I believe Zazzle has solved that problem. They do have a site with their own blank products. https://www.zazzle.com/store/zazzleblanks
Zazzle is a platform I love, and I use it daily.
FabyD on May 20, 2019:
I am very confuse on how to use zazzle. Where to i upload my desings et stuff. It is very clear if i am the seller or the buyer when I use the create feature. Can you help
Mary Wickison (author) from Brazil on April 21, 2019:
A typical greeting card on Zazzle costs about $3.00 (US). You set your royalty. Most designers put it at 10% to stay competitive.
So yes you will need a lot of customers coming to your Zazzle store to earn a living from it. However, that design can be sold over and over again 24/7 and to a worldwide audience.
Not only that, you can add that design to any number of products on their site that you think would be suitable. Although a card may only sell for $3.00, a suitcase sells for close to $300.
Although this article is mainly focused on ways to sell greeting cards, your design has bigger potential than a one off sale.
You are doing the work once and then maximizing its potential.
Thierry on April 21, 2019:
thanks for the great article, very instructive.
Do you have an estimate of how many greeting cards can be sold monthly for an artist who are the top out of their art? I'm seeing royaltees of 20 cents to maybe 1 dollar per card, I'm thinking it would take a lot of sales to be able to live from this if an artist is only selling greeting cards from those numbers. How much typically is the minimum cost such company as Zazzle are charging and on which the royaltee applies? (which from my understanding includes manufacturing cost, shipping, marketing, web site, and customer service)
Also wondering if people purchasing the greeting cards online rather than in a retail strore is a growing trend?
Thank you for your great answers so far!
Mary Wickison (author) from Brazil on February 23, 2019:
Thanks for mentioning those sites, I'm sure they will be helpful for others as well.
Gaz on February 23, 2019:
I use Canva or getstencil to design things for free, some are paid but you can get by for mostly free. Take a look and decide for yourself.
Mary Wickison (author) from Brazil on November 07, 2018:
Yes, you can do that, but if you're using Zazzle the potential is far greater than just greeting cards. In fact, I am so positive that Zazzle is my way forward, I now have a mentor specifically for that purpose.
If you're interested further, send me an email through Hubpages, and I'll send you a link.
Marlene Bertrand from USA on November 07, 2018:
This is a very informative article. I absolutely adore the idea of selling greeting cards online. I established a Zazzle account many years ago and it never occurred to me that I could set it up to simply sell greeting cards. Thank you for such a wonderful idea.
Mary Wickison (author) from Brazil on September 29, 2018:
It's an interesting question.
First, anything is possible to do but you have to ask yourself, if it is worth your time and investment.
Firstly if you're getting people to your site because you're offering "500 free assorted cards", and then you show them your cards to buy, you may get a few people who will buy, but I doubt it.
Here's why. The type of people who are interested in 'free cards' won't pay. They are thrifty, and expect something for nothing. Secondly, this practice may be seen as a 'bait and switch' technique, which is illegal. It is in essence another form of clickbait.
Regarding the imagery, instead of trying to find artists or photographers just go to a stock photo site. However, be aware, that if you are planning on reselling the image on cards, you will need an extended license not just a standard license. If you do use an artist or a photographer, make sure you have them sign a contract that allows you to resell. If there are people in the image, those people will need to have a model release form signed, unless they were participating in a public event. The photographer should have asked them to sign one.
Another thing to consider is, who is your target market? Is there a demand for your cards? Often this type of card, or a postcard, is only purchased at the place of interest. For example if you went to the Carnival in Rio, you may buy cards as souvenirs but I'm not sure how many people would buy otherwise. Also many people are now content to snap photos with their phones and upload them to their favorite social media site instead of sending cards.
Something else to think about is SEO and the language barrier. If for example, you used an image of the Rio Carnival and your target market for buyers was Brazilians, are you going to market it in Portuguese?
I am not trying to discourage you, but I think it's best to think about these things first before you invest time and money into a site.
Also with regards to your site, you will have the costs associated with that including your SSL to make your site secure.
There are many sites that sell cards, both digital and physical ones and you will be competing with them. Some of those sites, such as Hallmark, Minted, Zazzle, and others I mentioned in the article have deep pockets for their advertising.
I am a fan and a designer on Zazzle. All the technical site of the website is taken care of, and I just upload designs. There is no cost to me, I don't have to worry about shipping it out or anything. I can set the commission rate I want, and if I bring the customer to them, I get an extra 15% on top.
I hope some of this helps, thanks for your question.
RonaldMAllen on September 28, 2018:
Good evening Mary,
I have taken some time to read through your reader's comments and acknowledge your replies and appreciate the wealth of knowledge.
I am looking to invest in an online platform that offers some 500+ FREE assorted cards with the features and functionality many of the referenced eCard sites that are mentioned here, offer. My nitch will be to offer culturally diverse, nationality specific cards at a premium that speak to the unique aspects of the people and the region they come from.
My question for you is, do you feel I could commission artist's to provide images of this kind of imagrey and what would be a fair commerical rate to pay for a single card and or a set of cards depicting various nationality traditions?
Thank you for your reply.
Jake on August 07, 2018:
I acquired 300 plus cards and don't know what to do with them their various birthday cards and such trying to figure out where I could sell them or how I can get rid of them to make a couple bucks
Mary Wickison (author) from Brazil on May 05, 2018:
The sizes Zazzle offer at the moment for greeting cards are as follows: These are all in inches:
8.5 x 11
18 x 24
24 x 36
However, they also offer postcards, rack cards, and other products that your image could be uploaded to.
Don't get stuck thinking your images or designs are only suitable for cards. Don't get me wrong, I sell a lot of cards and am glad for each sale. You don't make much on each card so expand into invitations, and try it on several products. Imagine your art on a cell phone case, napkins, or even a shower curtain. You will make more money from each sale.
When you realize the potential each design has, and that it can be sold many times over, you can see how your business can grow.
Another suggestion I would make is allow your customers to customize. This can be anything from writing a personal message inside to adding the reciepent's name on the front. The ability to personalize products is why people choose to shop with Zazzle. The vast majority of my cards are customized by the purchaser. If I kept them from doing this, I would have lost those sales.
I hope that helps, thanks for your question.
Rebecca Varon aka Nushkie Design on May 03, 2018:
Thank you for this valuable information. I have been selling my cards on Etsy. I should continue there, but add Zazzle. I'm thinking they will tell me how size cards should be, but since I'm responded from your article, I thought I could pose this query. On Etsy, my cards are blank and measured 4.25" by 5.5". I've sold these around the world, but not a zillion. Once they're online with Zazzle, I'm thinking they could be the same size or larger. Is that true? And, what is your opinion? Thank you!
Mary Wickison (author) from Brazil on April 16, 2018:
I would suggest uploading your designs to Zazzle. There you can sell the same design over and over again.
MARYANNE M BROWN on April 16, 2018:
I have a collection designs, some of which would be fun and appealing to a wide range of age and style
Mary Wickison (author) from Brazil on March 29, 2018:
Hi Card Seller,
I can see that would be very time-consuming. Plus getting your site found the search engines will cut into the time you could be making cards. For your own site, you are competing with some huge companies and if your website isn't within the first couple pages of Google, you won't make any sells.
On sites such as Etsy they already have a strong market so the headache of getting found online is lessened but of course they take a cut. For handmade cards, craft fairs and door to door may work better for you.
If you are an artist, and by that I mean, drawing, painting, photographer, I would suggest Zazzle. You can scan and then upload your design. Then you can sell it multiple times and your design could be on multiple products. You will, in essence, get paid for doing the work once.
If you still wish to pursue your own website, promote frequently on Pinterest.
Card seller on March 29, 2018:
I just started to sell cards like door to door, but I also started a website but don't know how to show all the cards without having everyday putting up new ones and taking down old ones that people buy. It's a lot of work just to put a few up there. I could use some help building my business. Thank you!
Mary Wickison (author) from Brazil on January 14, 2018:
Well, there is nothing like being prepared.
It does sound like it may be time for a clear out.
Perhaps you could sell them as a job lot to a small card shop. With the money you invested in them it may be difficult to let them go.
If you want to get rid of them, then you could always donate them to a local school or a charity shop. They would be able to sell them at a fundraising event.
If you have used parts of these cards to make other cards, you could be infringing on the copyright of the artwork you're using.
Your situation opens up some interesting questions.
Alicia on January 13, 2018:
My sister, my best friend and I got very fanatical about find greeting cards and putting them away for the right occasion. I became such an addiction that I wanted every single occasion or anything that could come up go to bed or in need of a congratulations and so on ready just in case. Then we started implementing them into arts and crafts. I volunteer with kids for arts and crafts so the ideas were endless but now I have more than a couple hundred of Hallmark, Carlton Cards, papyrus and cards of that nature. Since meshing are cards together I could even have up to 600 and I think it's time to try to sell them. But the cards go for $4 to $10 each one. But they're not my original work even though sometime down the line I would love to do that, right now I would rather focus on getting rid of these and if it's legal to do so excelling at them so I can confined The Collection to ones that I probably will use within the next two years at least LOL
Mary Wickison (author) from Brazil on January 10, 2018:
My pleasure. I believe the form for not collecting of taxes is for Canada but if you find out anything different, let me know.
I was giving you a lot of information and didn't want to bombard you, but when you begin to get referrals, there is also an extra payment called volume bonus. This is based on monthly earnings from referrals and can increase the amount you make even more. Zazzle want people to create and promote.
Good luck and keep me posted about how you're doing.
Lindsey from Cape Town on January 10, 2018:
Thanks for that Mary. I shall persevere! Another source reckoned that if you fill out the form that the US govt. does not deduct. Shall check that out a bit further. Seems customising is the way to go and the referral feature is a bomb. Thanks again!
Mary Wickison (author) from Brazil on January 10, 2018:
You're right, it's 30% that is withheld here in Brazil, as well.
I would encourage you not to get too discouraged and to expand your line of products beyond greeting cards.
There is a feature called 'quick create' which allows you to use the same image and the software puts it on multiple products all at once.
Although greeting cards do very well on Zazzle year round, you only get a few cents each time. If that same design is put on a phone case, for example, you'll get $3 or $4 dollars, each time.
I would also suggest doing products which are bought in multiples such as invitations. Don't stop there though, give your customer the matching paper cups, plates, napkins, and banners! Think of what goes into a successful party and then think of all the different types of parties. It's enough to make your head spin!
The most important thing I believe is to make your product customizable. That is what sets Zazzle (and other similar companies) apart from a person walking into a local shopping mall and purchasing a card, phone case, or party supplies.
I know the payout of $50 seems a long way off, but when you make a few sales, it adds up. I have had some multiple sales and then it really begins to add up.
Plus, I don't know if you have your own website or blog but if you refer someone via a link, you get a referral fee that is 15% of the price whether it is your product or from another designer. If it is your own product, you get your commission and a referral fee.
Hang in there and start designing, the numbers will work out.
Lindsey from Cape Town on January 10, 2018:
Hi Mary - thank you for the information. I have signed up with Zazzle to start selling greetings cards. I ran in to a couple of snags. The main being that I am South African and it seems there is a bit of a problem as we as fforeigners have to fill out a fairly complex form to declare our earning to the US govt - who deduct 30%. This after waiting for months to earn the minimum $50 before Paypal pays out - royalties will take forever to earn that. Hardly seems worth it :( I am trying to find out more about this. Pity if I can't make it work. Not sure whether Redbubble had the same thing - but I think that they are Australian based. Do you have any suggestions? I see that you are based in Brazil.
Mary Wickison (author) from Brazil on November 19, 2017:
I adore humorous cards. I remember Mother's Day always be a difficult time to buy cards. No one had funny ones. Our family wasn't overly affectionate but boy did we love to laugh. I wanted a card that reflected that.
I am sure you'll do well.
Norina on November 19, 2017:
Thank you for this information. I love making people laugh and expressing that in cards . People always say they love my cards and keep them . :)
I am making cards and looking for direction . Thank you .
Mary Wickison (author) from Brazil on September 19, 2017:
It would depend on the site. If you are selling to a card company, you can't use that image again. If it is Zazzle, Cafe Press etc. then it should be no problem. I have the same design on Cafe Press and Zazzle but now, almost exclusively, I use Zazzle. I feel their design platform is easier to use.
Joyce F R on September 18, 2017:
I already use one of these sites to sell my cards, but was thinking of either switching to or adding another site. Do most of the sites allow you to sell on their competitors as well, or does their user agreement forbid that?
Mary Wickison (author) from Brazil on September 14, 2017:
It depends on whether you want to sell a physical card or just an image. I love using Zazzle because I just have to upload a design and then they print it and ship it.
Places such as Etsy you are selling a physical card which you will make, market, and ship to the customer.
Thanks for your question.
ola on September 14, 2017:
Excellent I'm interested to sell cards online. Where do I start from?
Mary Wickison (author) from Brazil on September 08, 2017:
I don't know the answer and I would suggest you contact the copyrights office for clarification. However, whether you are selling through a brick and mortar store or online, the copyright laws are still the same. Although different countries have different laws.
Even this week, I was looking at items which were clearly out of copyright such as works by Italian Masters and I came across an article saying museums are charging a license fee for the use. I would question how legal that is, but who is going to challenge them? To do so, would entail paying for legal counsel.
Thanks for your question.
Shannon on September 08, 2017:
I have made cards to sell for years, through my own brick and mortar store. Now my store is closed, but I still want to sell my cards. I have been using stamps and die cuts mostly and creating my own design around that. Are there copyright laws I should be aware of, before I sell online? Some of the companies that had products that I use are out of business now. Am I supposed to give die-cut and stamp companies credit? What should I be aware of, before starting?
Mary Wickison (author) from Brazil on March 09, 2017:
The internet has created many opportunities for a global market, including the greeting card business. Now the choice for the consumer is greater for personalized and unusual cards.
It's an exciting time filled with possibilities.
Thanks for reading.
Dora Weithers from The Caribbean on March 07, 2017:
Thanks for bringing these great creative, money-making ideas to our awareness. Never dreamed of such a business. Very thoughtful of you to share.
Mary Wickison (author) from Brazil on March 06, 2017:
Dare I say it? I think women are better at card buying and thus better at creating cards which attract other women. However, I do think men, come up with some sarcastic and cutting remarks for cards, which I love.
When you have someone buy a card you have created, it's a wonderful feeling.
Thank you for your kind words.
Martie Coetser from South Africa on March 06, 2017:
Very informative and inspiring hub! Designing and selling cards is something I will love to do. Thanks for all the tips!
Mary Wickison (author) from Brazil on March 06, 2017:
I'm glad you found the hub useful.
I recently read an interesting interview with Scott Adams, the creator of the Dilbert comics. He said, he wasn't the best illustrator, or the best humorist, but he combined the two and has created something unique. I found that inspiring to know that even though he wasn't the best in either area, it didn't stop him doing it and bring laughter to so many people.
Regarding greeting cards, we should never underestimate the joy a well-chosen card can bring.
I hope you decide to go for it and create some cards through whichever route works best for you.
Thanks for stopping by.
Cynthia B Turner from Georgia on March 06, 2017:
This is very useful information about another way of creating revenue as a writer or artist. Thank you for putting together so much of the information needed to start. Greeting cards are something I have considered doing. Your article gives me the concrete comparisons for me to look into. Nothing beats good information. Thanks for sharing! Take care.
Mary Wickison (author) from Brazil on March 05, 2017:
I agree with you, once you understand how to use Zazzle, it's easy to create items.
Let me know how you get on with sending to the card companies, I always love a success story.
I'm pleased you found the article useful, thanks for reading.
Karen Hellier from Georgia on March 05, 2017:
I have a Zazzle website and I already use it to make cards and other items. I love it because it is super easy to use. I also do like the idea of sending ideas to card companies and may do that at some point. Thanks for the great info. on that in this article.
Mary Wickison (author) from Brazil on March 05, 2017:
I know many people want to diversify their activities on the internet and selling cards can be as time-consuming as a person makes it. Some devote just a few minutes and others make it their main occupation. I personally prefer the 'fingers in many pies' business model.
Thank you for your kind words, I hope you are having a wonderful Sunday.
Mary Wickison (author) from Brazil on March 05, 2017:
You're correct, there are many avenues open for the person who wants to either write or design online. This ease of doing so has created not just a lot of opportunities, but a lot of competition as well.
However, the flip side of this is we are all consumers and competition in any marketplace creates better products. This choice can be overwhelming at times for the consumer so it is necessary to ensure a user-friendly website to help them. As you know, patience is in short supply these days and a potential customer wants to quickly locate and buy without hassle.
Great to hear from you.
simplehappylife on March 05, 2017:
Great article :) always giving such great ideas!
Thank You :)
Mary Wickison (author) from Brazil on March 05, 2017:
I personally believe the internet will be only big companies in the not too distant future who will be collating and filtering out smaller sites. I guess it will be the cream that floats to the top either through natural selection or viewability.
This is one of the reasons I prefer to be onboard a site like Zazzle or Hubpages, coddled under a wing.
I wasn't aware of 'Send Out Cards". It has a different concept, although I wonder how many people will sign up for it knowing about a monthly fee. If someone has a wide circle of followers this could be a successful venture for them.
Thanks for reading, I'm glad you enjoyed the hub.
Bill Holland from Olympia, WA on March 05, 2017:
There are so many ways to make money these days, online, as a writer...a little imagination, the right kind of software, and you have an instant business...then all you need is the willingness to work hard to make it succeed. :)
Happy Sunday, Mary!
Heidi Thorne from Chicago Area on March 05, 2017:
Like you, if I'm buying a card, I pour over the cards until I find just the message I want. I did purchase some cards from an artist friend through Red Bubble and they were beautiful.
The other system that independent card artists and writers are up against is Send Out Cards (a networking marketing/multi-level marketing group). It works similarly to Zazzle. But buyers can pick and choose art, add photos, custom messages, etc. for a monthly subscription fee, by the card, or even pay to send to an entire mailing list.
I've also toyed with the idea of selling cards and such through sites like Zazzle. In fact, that's the only way I'd do it because of all the hassle of handling low cost items on my own site. Sales taxes, shipping... ugh!
Thanks for reigniting some ideas! Have a great day!
Mary Wickison (author) from Brazil on March 05, 2017:
Zazzle has increased their selection of products considerably and has also altered their designing platform to allow curved and vertical text. I like the fact that the company is making it easier for the customer to personalize their items. If a potential customer finds the site difficult to use, they may leave without purchasing.
Like yourself, I want royalties as opposed to a single payment but as you say, people have their own agendas.
The greeting card market is vast and the options for freelancers has increased considerably.
I believe receiving a card, either through the mail or in person from a friend, means even more now, as we are constantly bombarded by the virtual world which leaves us feeling empty.
Thanks for reading.
Glenn Stok from Long Island, NY on March 05, 2017:
I have a Zazzle account but I never did much with it. I didn't know that they also have greeting cards. Like you, I also have a creative side and this idea interests me. Of all the options that you talk about, I think letting another company fulfill the orders is the way to go, such as with Zazzle or Cafe Press. That way you continue to receive residual royalties.
I don't like the idea of selling a design outright because even though you get a lump sum payment, that's the last payment you'll see, and you don't on the design anymore.
Nevertheless, everyone has their own agenda and their own ways of doing business — depending on how much work they want to put into it. You definitely gave a lot of options to consider.