Mary is a designer on Zazzle where her products have sold to people all over the world due to their global appeal.
Why Your Products Aren't Selling
If you've been a designer on Zazzle for some time and are less than impressed with your sales, there could be a few reasons why. Theses could be related to the quality of your designs, the amount of exposure your designs are getting and also the keywords. Today let's see how we can target your keywords to maximize your chances of getting found by search engines.
For those of you who still think keywords are unimportant and that simply designing a great product is enough, you may be hindering your chances of making money from your products on Zazzle. The fact that you have chosen to design there tells me that you see it as a chance to earn extra money so why wouldn't you take advantage of every opportunity to help your products succeed?
I'll show you how to find keywords for your products and then the best way to put them on your products for maximum appeal and sales.
Updating Your Zazzle Tag Words
If it has been some time since you checked your tag words on Zazzle, it's a good idea to freshen them up. The rapidly changing pace of the internet makes updating crucial and you can revisit your items and add new words.
To edit an existing product go into your account and select the underperforming item. Using my example below.
I chose a plate which sadly has had only one view. Basically, it is letting the side down and needs a bit of TLC. I am hoping with the additional tag words and a mention on social media, it will propel it forward.
You can also edit the description here also if you feel it needs reworking as well. Click on the tags tab on the left. Here you will be able to add your tag/keywords for your product.
How to Change Your Zazzle Tags
In order to add another tag word, you need to delete one if you are at the maximum. If you want to start fresh, you can delete all the keywords and begin again. Put a keyword you feel most people would use. Weight loss, in my opinion, would be an obvious one, and funny.
Think about the people you product is targeted towards, in this case dieters with a sense of humor.
Stay Updated about Zazzle Keywords
In order to stay up to date on the best practices for your Zazzle store, subscribe to the Zazzle chat, go to their forums, and read their blog. Zazzle want you to succeed and they tell you about ways to improve your SEO to gain more organic traffic.
Zazzle Tag Word: Best Practices
The first keyword you use is the most important so choose it carefully. You will want to choose something that you feel is the key attribute of your product.
For example, let's say you have an image of a gray cat. If you merely put the keyword cat, your product is going to be sunk before it even had a chance to shine.
Gray Cat is better or better still British Shorthair Gray Cat.
Let me explain why. If you have someone searching for the word cat, they will never find you. With the phrase, gray cat, they may find your product but they aren't wholly committed to buying, generally. With the term British Shorthair Gray Cat, you not only have exactly what they are looking for but your product may be the first to come up in a search. As you may have noticed, patience is in short supply these days and if you can provide what the customer wants in the shortest time, it is likely you will have that sale.
Tag Words and Keywords
Don't get hung up on the terminology of tag words and keywords. They are basically the same. The tag words are how Zazzle categorizes your product on their site. Keywords are used by search engines to help customers find your product.
Foreign Keywords on Zazzle
You may have thought of using foreign keywords in your search. This, for the most part, is unnecessary as the words are translated on Zazzle's foreign sites. However, I use variant spellings for the British English language. In our cat example, I would use both gray and grey. Likewise words such as humor and humour, I would use.
Although the majority of my customers are from the USA, I have many from Canada, Europe, and Australasia. It is also worth mentioning that Canada and Austraila also have a mixture of spellings of their words a combination of British and American.
If the foreign word is significant to your description and is a commonly used word in English then, by all means, do include it. If for example, you had an image of appetizers you could also include the word hors d'oeuvre but remember to put this in quotes in your tag words so it is read as a complete phrase. To keep your British viewers happy you might also include the word starters. So in this case, you could include the following. appetizers, "hors d'oeuvres", starters.
Use Distinguishing Words in Both Title and Tags for Added Search Visibility
Don't Compete With Zazzle Tag Words
The main feature of Zazzle products is that they can be customized, after all, you can buy a t-shirt much cheaper than you can at Zazzle. The fact that you can easily customize the products and make them personal is the big selling point with the company. Although you can include the word personalized or customized in your title, putting it in your keywords isn't recommended.
Because the site uses these words in its own advertising, it is deemed unnecessary to include these type of words in your tags. It isn't just those words which you don't need to include, words such as gifts, presents, etc also needn't be included.
How to Use Long Tailed Keywords on Zazzle
If you write articles you will be familiar with the phrase long tail keywords. If you aren't familiar with the term, it merely means a phrase such as “Gray British Shorthair Cat”. What you may not know is that you can use these multiple word phrases in your Zazzle keywords.
Another example would be, "black and gold wedding" this would put you among other designs who have items for black and gold wedding.
What you need to realize, the internet and the way people search is evolving rapidly. People are now accustom to shopping online and have learned to use specific keywords to get the information they want quickly. Everyone wants a quick response with the information they need.
Where to Find the Best Keywords
If you've just designed a product and now are sitting in front of the screen where it's asking for keywords, you may be drawing a blank. I find it helpful to think of the keywords first, before putting the image on Zazzle. The brain has to shift from designing to writing and this can be mentally exhausting. I open a blank word document in Open Office and start jotting down keywords. This gets save into a folder I have called Zazzle keywords. Then if I am using the image again, I can refer to that document again and already have several keywords ready for use.
If you're having trouble thinking of good keywords to use, here are a few suggestions.
See what the competition are using, why reinvent the wheel? Simply type in a word and choose a product. Near the very bottom of the page, you'll see what their tag words are.
However, these products are ones which may have been on the site for a long time or accrued sales and because of this, their product has been pushed towards the top. To give you an example, I found one product which was ranked number one for a search word and it had a total of 2, yes I said 2 keywords.
Don't be discouraged by this as when your product begins selling it too will climb in the rankings and will find a spot on the first page. In the end, good keywords will get you found with an organic search and your high-quality product will push you up in the Zazzle search page.
Take for example this beautiful poster of a lady and a horse, and the keywords which are used.
Where to Find the Best Keywords Part II
Keyword tool such as http://keywordtool.io
This will give you ideas not just on keywords but possibly other products which you can create to fill a market which already exists. Although many website owners and article writers use this to find profitable topics to write about, you can use it for design ideas and keywords.
Pinterest is another place to find keywords you may not have thought of. The advantage of Pinterest is you can see items which come to the top of their search and it will give you a good overview of how they are displayed and the words they use in their descriptions. It is likely the type of people who use Pinterest will also be they type of people who will be purchasing products on Zazzle either for themselves or as gifts.
I use an online thesaurus frequently to find synonyms which I use as keywords. There are many available, find one which suits.
Get Emotional and Colorful
Besides including physical descriptions of your design, you can also include feelings. For example, if something is sad, happy, excited. Emotional keywords can help get your product found. If I said, “grumpy cat” it is likely an image has already come to mind. It is reported, although the owner denies it, that Tardar Sauce AKA Grumpy Cat has made $100,000 for its owner. What can I say, get emotional tag words in your list!
Moreover, add the color if it will help your potential customer find your product. If they want a certain color of invitation such as blue for a boy they may type it into a search. Using our cat example again, if the potential customer is buying a gift for a person who loves cats, they may try and buy a product with a cat which looks similar to the owner's cat. In this case listing the color gray may get you a sale.
Keyword Stuffing and Spamming
Don't add keywords which have nothing to do with your product. These tactics not only annoy the customers visiting the site but it reflects badly on the entire company and its designers.
My mother used to say, "Don't bite the hand that feeds you".
In essence, this means why would you try to damage the reputation of the site which you are earning from? If something you are doing, such as using incorrect keywords, is causing the site to be seen negatively it can get your product removed. There are people who try and game the system by using inappropriate keywords. These people get reported and some get banned from the site entirely.
Take Action Now
Now that you know what you need to do, go out and do it. Each step you take forward is a step in the right direction.
Return to your products on Zazzle and:
- Rewrite the description if needed
- Add and update keywords
- Promote on social media sites
- Remove products which you deem will never make it
- Make more products
Get a Mentor
I love designing on the Zazzle platform and at times, I found my sales were lacking. I knew I could do better. In 2108 I decided to sign up with a mentor. I can honestly say I wish I had done this sooner. I now feel like I have a business and not a hobby.
If you'd like to find out more you can read her blog post which also highlights some of my fellow students in the course.
This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.
© 2017 Mary Wickison
FlourishAnyway from USA on October 29, 2018:
I’ve never shopped Zazzle but I’m going to hop over there and check it out. Many of the tips you give can apply to HubPages articles keywords. Interesting read.
Mary Wickison (author) from Brazil on July 03, 2017:
Choosing the best keywords, is what gets you found both on Zazzle and on the internet.
I hope it improves your sales over on Zazzle.
Thanks for reading.
Melba L. May on July 01, 2017:
Great information here!! I will certainly try this.
Mary Wickison (author) from Brazil on March 27, 2017:
I'm pleased you found it useful.
My goal was to show how to use keywords on Zazzle but the same strategy can be used when writing articles. It's all about understanding what your customer or reader is looking for and discovering the words they would use in their search.
Thanks for reading.
Venkatachari M from Hyderabad, India on March 27, 2017:
A very useful information providing an insight into the creation of tag words and keywords. I learned some wise information from this hub. Thanks, Mary, for sharing it.
Mary Wickison (author) from Brazil on March 26, 2017:
Whether writing articles or designing products, it's crucial to think about the person you're targeting. When an author/designer can do this, it helps the customer find you or your product. The time of 'surfing the net' is over, people want to get what they want with a minimum of fuss. Keywords and tag words are our tools to help a potential reader or customer find us.
Thanks for reading.
Dora Weithers from The Caribbean on March 26, 2017:
Don't do Zazzle, but I still say that you have given some good information here on keywords and where to find them. Very useful!
Mary Wickison (author) from Brazil on March 26, 2017:
I have been thinking about your coloring books and how they might be adaptable to Zazzle. Although I don't believe they offer a book, they do have calendars. Imagine an urban farming calendar displaying images related to a certain time of year. I think it would be a winner.
With Zazzle there are no costs and you don't have to buy anything unless you want to. Other people can sell your product and they get a commission as do you. If you sell your own product, you get a referral fee of 15% plus your own commission.
Hope your day is going well.
Bill Holland from Olympia, WA on March 26, 2017:
I've never done Zazzle, Mary. Doubt I will, although my coloring books might do well there....hmmm....well, thank you for the information. Just one more thing for me to think about. :) Happy Sunday to you!