Zazzle Keywords and Tag Words
Why Your Products Aren't Selling
If you've been a designer on Zazzle for some time and are less than impressed with your sales, there could be a few reasons why. Theses could be related to the quality of your designs, the amount of exposure your designs are getting and also the keywords. Today let's see how we can target your keywords to maximize your chances of getting found by search engines.
For those of you who still think keywords are unimportant and that simply designing a great product is enough, you may be hindering your chances of making money from your products on Zazzle. The fact that you have chosen to design there tells me that you see it as a chance to earn extra money so why wouldn't you take advantage of every opportunity to help your products succeed?
I'll show you how to find keywords for your products and then the best way to put them on your products for maximum appeal and sales.
Updating Your Zazzle Tag Words
If it has been some time since you checked your tag words on Zazzle, it's a good idea to freshen them up. The rapidly changing pace of the internet makes updating crucial and you can revisit your items and add new words.
To edit an existing product go into your account and select the underperforming item. Using my example below.
I chose a plate which sadly has had only one view. Basically, it is letting the side down and needs a bit of TLC. I am hoping with the additional tag words and a mention on social media, it will propel it forward.
You can also edit the description here as do so if you feel it needs reworking as well. Click on the tags tab on the left. Here you will be able to add your tag/keywords for your product.
Important Update about Zazzle Keywords
Starting in April 2017 Zazzle has reduced their keyword allowance. It used to be 40 keywords with 500 characters, it is now just 10 keywords.
What does that mean to you? It means your keywords need to be ultra-targeted to your audience.
In March Google released a new algorithm called Fred, which is aimed at getting rid of spammy, fake news, and other low-quality sites. The ripple effect has spread across sites even such as Zazzle. This change should help the cream of pages and sites float to the top and the rest will be pushed down in a search engine ranking.
It will also reward those who are active, so posting quality products on Zazzle frequently will see yours getting noticed.
Zazzle Tag Word Allowance
On Zazzle you are allowed 40 keywords or tag words. (See important update above).
The first keyword you use is the most important so choose it carefully. You will want to choose something that makes your product stand out from the others.
For example, let's say you have an image of a gray cat. If you merely put the keyword cat, your product is going to be sunk before it even had a chance to shine.
Gray Cat is better or better still British Shorthair Gray Cat. Let me explain why. If you have someone searching for the word cat, they will never find you. With the phrase, gray cat, they may find your product but they aren't wholly committed to buying, generally. With the term British Shorthair Gray Cat, you not only have exactly what they are looking for but your product may be the first to come up in a search. As you may have noticed, patience is in short supply these days and if you can provide what the customer wants in the shortest time, it is likely you will have that sale.
Tag Words and Keywords
Don't get hung up on the terminology of tag words and keywords. They are basically the same. The tag words are how Zazzle categorizes your product on their site. Keywords are used by search engines to help customers find your product.
Power Tags on Zazzle
The first 10 tags on Zazzle are called power tags. These are the words which help the customer find your product within a Zazzle search. When a potential customer arrives at Zazzle, they may type in the search box what they are looking for. There are others who just browse but those who are ready to buy will use the search function, in my opinion. The first 10 words in your list of tags are what will be used in this search. It is important to make them count!
The first 10 and the following 30 keywords are ones used on search engines such as Google and Bing.
If you have typed in 25 keywords and then suddenly have a brilliant keyword which needs to be included as a power tag, don't worry, you don't have to delete all of your tags. Type in your new keyword and delete one of your power tags, the new power tag will go to the bottom but be highlighted blue, indicating it is one of your top 10.
Do your tag words on Zazzle need improving?
Foreign Keywords on Zazzle
You may have thought of using foreign keywords in your search. This, for the most part, is unnecessary as the words are translated on Zazzle's foreign sites. However, I use variant spellings for the British English language. In our cat example, I would use both gray and grey. Likewise words such as humor and humour, I would use.
Although the majority of my customers are from the USA, I have many from Canada, Europe, and Australasia. It is also worth mentioning that Canada and Austraila also have a mixture of spellings of their words a combination of British and American.
If the foreign word is significant to your description and is a commonly used word in English then, by all means, do include it. If for example, you had an image of appetizers you could also include the word hors d'oeuvre but remember to put this in quotes in your tag words so it is read as a complete phrase. To keep your British viewers happy you might also include the word starters. So in this case, you could include the following. appetizers, "hors d'oeuvres", starters.
Use Distinguishing Words in Both Title and Tags for Added Search Visibility
Don't Compete With Zazzle Tag Words
The main feature of Zazzle products is that they can be customized, after all, you can buy a t-shirt much cheaper than you can at Zazzle. The fact that you can easily customize the products and make them personal is the big selling point with the company. Although you can include the word personalized or customized in your title, putting it in your keywords isn't recommended.
Because the site uses these words in its own advertising, it is deemed unnecessary to include these type of words in your tags. It isn't just those words which you don't need to include, words such as gifts, presents, etc also needn't be included.
How to Use Long Tailed Keywords on Zazzle
If you write articles you will be familiar with the phrase long tail keywords. If you aren't familiar with the term, it merely means a phrase such as “Gray British Shorthair Cat”. What you may not know is that you can use these multiple word phrases in your Zazzle keywords. Earlier I said you have 40 keywords available for you to use. This is true, and it isn't. Let me explain a little more about this.
You have 500 characters available to use. If you use multiple long tail keywords, you may exceed this limit of characters. Limit yourself to key phrases that you think your potential customer might search for. So, you have 40 tag words using no more than 500 characters in total.
Where to Find the Best Keywords
If you've just designed a product and now are sitting in front of the screen where it's asking for keywords, you may be drawing a blank. I find it helpful to think of the keywords first, before putting the image on Zazzle. The brain has to shift from designing to writing and this can be mentally exhausting. I open a blank word document in Open Office and start jotting down keywords. This gets save into a folder I have called Zazzle keywords. Then if I am using the image again, I can refer to that document again and already have several keywords ready for use.
If you're having trouble thinking of good keywords to use, here are a few suggestions.
See what the competition are using, why reinvent the wheel? Simply type in a word and choose a product. Near the very bottom of the page, you'll see what their tag words are.
However, these products are ones which may have been on the site for a long time or accrued sales and because of this, their product has been pushed towards the top. To give you an example, I found one product which was ranked number one for a search word and it had a total of 2, yes I said 2 keywords.
Don't be discouraged by this as when your product begins selling it too will climb in the rankings and will find a spot on the first page. In the end, good keywords will get you found with an organic search and your high-quality product will push you up in the Zazzle search page.
Take for example this beautiful poster of a lady and a horse, and the keywords which are used.
Where to Find the Best Keywords Part II
Keyword tool such as http://keywordtool.io
This will give you ideas not just on keywords but possibly other products which you can create to fill a market which already exists. Although many website owners and article writers use this to find profitable topics to write about, you can use it for design ideas and keywords.
Pinterest is another place to find keywords you may not have thought of. The advantage of Pinterest is you can see items which come to the top of their search and it will give you a good overview of how they are displayed and the words they use in their descriptions. It is likely the type of people who use Pinterest will also be they type of people who will be purchasing products on Zazzle either for themselves or as gifts.
I use an online thesaurus frequently to find synonyms which I use as keywords. There are many available, find one which suits.
Get Emotional and Colorful
Besides including physical descriptions of your design, you can also include feelings. For example, if something is sad, happy, excited. Emotional keywords can help get your product found. If I said, “grumpy cat” it is likely an image has already come to mind. It is reported, although the owner denies it, that Tardar Sauce AKA Grumpy Cat has made $100,000 for its owner. What can I say, get emotional tag words in your list!
Moreover, add the color if it will help your potential customer find your product. If they want a certain color of invitation such as blue for a boy they may type it into a search. Using our cat example again, if the potential customer is buying a gift for a person who loves cats, they may try and buy a product with a cat which looks similar to the owner's cat. In this case listing the color gray may get you a sale.
Keyword Stuffing and Spamming
Don't add keywords which have nothing to do with your product. These tactics not only annoy the customers visiting the site but it reflects badly on the entire company and its designers.
My mother used to say, "Don't bite the hand that feeds you".
In essence, this means why would you try to damage the reputation of the site which you are earning from? If something you are doing, such as using incorrect keywords, is causing the site to be seen negatively it can get your product removed. There are people who try and game the system by using inappropriate keywords. These people get reported and some get banned from the site entirely.
Take Action Now
Now that you know what you need to do, go out and do it. Each step you take forward is a step in the right direction.
Return to your products on Zazzle and:
- Rewrite the description if needed
- Add and update keywords
- Promote on social media sites
- Remove products which you deem will never make it
- Make more products