Layne is an active freelance writer. She enjoys staying up to date on trends, media, and emerging topics.
Best Startup Names and How to Choose One
I recently met with a lawyer because I was interested in trademarking a name for my media company. He gave me a great lesson about what it takes to select a name and how trademarked names are categorized and what makes them strong. These are the types of names you might consider trademarking:
- Indicative: An indicative mark indicates what service or type of goods are being offered. Think of this type of name as a "suggestion." A good example of this is "Greyhound," because it indicates movement (Greyhound bus).
- Fanciful: A fanciful name is a strong choice when choosing a name to trademark. This is a term, name, or logo that is easily distinguished from anything that exists. Examples of fanciful names include Kodak, Nike, Adidas, and Kleenex. This category doesn't compete with "generic" names like "bike studio."
- Arbitrary: Arbitrary choices are also strong because arbitrary names are made of a word or term that has an adapted meaning. The most common example of this is Apple. Apple has come to be identified with the sales of electronic manufacturing but the actual meaning of the word "apple" in English has no association with that service or product.
Do Your Research
Now that you know what category of name you are learning towards, do your research. You can acquire a name that is currently being used (but not always) if your services are TOTALLY different. To be safe, and to avoid legal trouble, choose something unique.
Startup Names for Creative or Artistic Companies
Tech Startup Name Ideas
Cool Startup Names (Mix and Match)
Best Names for New Businesses
Unique Tech Startup Names
Creative Company Name Ideas
Tips for Creating Startup Names
How to Hybridize Words
Hybridizing words is way easier than it seems. Simply pick two words and hack them—yep, simply divide them up. If you have consents like "K" or "C" that are easily replaceable, do it. If you have letters like "S" and "Z" that are easily replaceable, do it. If you have letters like "F" and "PH" that are easily replaceable, do it.
Cut Letters or Vowels Out of Words
You can simply remove vowels from words using leetspeak (1337—gamers and hackers know) like B33T (beet) or "finder" can read as FindR.
Letter Substitutions for Startup Names
This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.
© 2019 Layne Holmes
SATHEESH N S on August 13, 2020:
I want names for cnc wood cutting center
Pranjal mishra on August 05, 2020:
I want names for packing products such as macaroni ,pasta,Dalia ,besan ,maida etc.
Darshan on February 20, 2020: