How to Start a Marriage Bureau
Marriage bureaus are popular in India. Running a marriage bureau is a good source of income. The expenses are low and the income is high. Many marriage bureaus in cities like Mumbai, Delhi, Pune, and Bangalore charge Rs. 1000 to 5000 for each registration. In special cases, they charge even Rs. 10000 or more per candidate. Even if you consider your marriage bureau a social service and not a business, it is good for you and for society.
So are you interested in running a marriage bureau? Here is the know-how with some important tips.
What Is a Marriage Bureau?
A marriage bureau is a matchmaking service where candidates interested in marriage register their names and the bureau suggests to them suitable matches from their database. Marriage bureaus can be operated by one person or a group, from an office or from a home.
Most marriage bureaus are community-based. The matches are suggested by the bureaus directly when the candidates or the parents of the candidates visit the bureau, or through correspondence, emails and phone calls. Some marriage bureaus arrange meetings between suitable matches.
Questions to Consider
Before starting a marriage bureau, consider the following points:
Do you want to start it as an individual or as part of a group?
There are advantages and disadvantages to both. In a single proprietorship all the profit is yours but you have to work hard and it will not easy for you to complete big tasks. On the other hand, in a group activity, both the work load and the profit are divided.
Do you want to run it from an office or from your home?
My suggestion is that you should start it from home at the beginning, and once there is a good response, you should operate the bureau from an office.
For which specific community you want to start it?
This is an important choice. As most of the candidates like to choose a match from his/her own community—a religious group, a linguistic group, or an ethnic group, for example—a marriage bureau for a specific community will be more successful than a marriage bureau for just anyone.
How much time can you put into your business?
Do you want to operate the marriage bureau on a part-time basis or as a full-time business?
How to Start and Run a Marriage Bureau
Follow these steps to start a marriage bureau
1. Print a brochure giving the details of your marriage bureau. The details should include an introduction, offers, rules and regulations, fees, contact information including the office address, phone number, email address, timing, weekly holidays, and so on. I suggest you read brochures from other marriage bureaus. This will give you idea of many things including the frees they are charging.
2. Print a registration form. The form should include the following fields:
- Name of the candidate
- Date of birth
- Educational qualifications
- Monthly Income
- Language (mother tongue)
- Other languages known
- Expectations about the match
- Contact details
Again, as with your brochure, you should study registration forms of other marriage bureaus before creating your own.
3. Let people in your community know about your marriage bureau. Advertise in community magazines, send press releases, announce your marriage bureau through social networking sites, get directories published by other marriage bureaus, and send your brochure to the addresses of candidates.
4. Print a business card bearing your name, a catch line, and contact details for your marriage bureau, and distribute it to community members. It will work as viral advertising.
5. When interested candidates contact you, simply tell them about your bureau in detail, and ask them to register their names.
6. Send details of suitable matches to every candidate regularly in during their membership period.
Use This Trick to Get More Response
When you send registration forms to people, offer a concession or discount, and set a deadline or expiration date for the concession. Add a separate concession coupon in the literature you send. This will increase the response rate as people want to enjoy concessions and meet the deadlines.
Once or twice every year you should arrange a get-together of marriage-minded girls and guys. At these get-togethers, each of the candidates should introduce himself or herself. Such get-togethers increase the popularity of your marriage bureau. As there is a separate charge for participating in the get-together, you can make a lot of money from it.
Essential Things You Must Have
- Office: Even if you operate the marriage bureau from home, you must have a separate room or space for the operation. Having an office in a commercial place is best.
- Computer: A must for storing your database.
- Laser printer: For printing letters, the databasem etc.
- Internet Connection: A must to keep touch in with people.
- Community Magazines: To keep in touch with the community you work with.
- Assistant: For communication-related work
- Stationery and Supplies: Letterhead, rubber stamps, envelopes, copier paper, stapler, staples, pins, rubber bands, glue, ball pens, gel pens, highlighters, paper cutter, etc.
- Website: If possible, launch a website for your bureau. It can be just an introduction describing your bureau, or it can be a full-fledged interactive website giving details of brides and grooms. The latter type of website should be developed after you get established in this business.
In some states of India, you have to register marriage bureaus under a special act. As it is a service business, you are obligated to pay service tax.
Most Important Tip
You should be very professional, even if you consider your service as just something you do for social purposes. Be prompt. Be communicative. Be helpful. Do not give your clients a chance to complain. Suggest perfect matches to them according to their expectations. These things will make your business flourish.
Questions & Answers
© 2012 Mahaveer Sanglikar