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How to Start a Pet Sitting Service

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TheMagician is the online pen name of Kay B., a young college student and small business owner who doubles as a freelance writer

Obviously, if you want to become a pet sitter, then you've got to love animals. There's no getting around that.

Obviously, if you want to become a pet sitter, then you've got to love animals. There's no getting around that.

A Guide to Starting a Pet Sitting Business

Need a change of career? Love cats and dogs? Then how about quitting your job and starting your own pet sitting service? It might not seem like it on the surface, but pet sitting can be very profitable.

As someone who’s started and currently owns a well-known pet sitting service business in the Southeast region of the US, I’ve come to learn a thing or two over the years while running my business. By applying my go-getter attitude with my love for pets and people skills, I was able to dominate the pet sitting service industry in my area in less than one year, and I wasn’t even 18 yet.

So if you’re interested in starting your own pet sitting service, then this is the perfect place to start. Make sure to read this guide thoroughly and not to skip parts, especially the next few ones!

How Much Do Pet Sitters Make?

As I said earlier, pet sitting can be very profitable. Pet sitters who work for themselves can make anywhere from $10,000 to over $100,000 depending on the services offered, price range, and the number of clients they serve. On average, pet sitters make around $20,000 to $35,000 per year.

Personally, I was able to make a little under $18,000 in my first year, almost $25,000 in my second year, and almost $32,000 in my third year. This is from working alone with no hired employees or contractors, and where I'm located, this is great money for the number of hours I put in, and my business continues to expand and earn. I actually need to hire a pet sitter or two.

What Qualities and Characteristics Do I Need?

Obviously, if you want to become a pet sitter, you've got to love animals. There's no getting around that. If you're meticulous about cat fur embedding itself into your cashmere sweater, or your favorite pair of shoes getting peed on (it happens), then move on. First of all, what are you doing wearing those things? Pet sitting is a dirty job, and you've got to dress accordingly!

Now, if you're okay with a few scratches here and there, don't mind dog breath, and love long walks and loving on furry friends, you're in the clear. . .with the pets, anyway. While you'll be mostly dealing with animals, you can't forget your human clients either. They're the ones that pay you!

Note: You're not just planning on being a pet sitter, but you're also trying to run your own business, so you should have an entrepreneurial mindset. Be good with money, be available day or night, answer calls and emails promptly, manage time well, and have people skills! You can never be too friendly when you're in a service job, especially when dealing with pets and their parents. Remember that

Job Description and Details

As you can imagine, being a pet sitter is pretty straightforward in terms of a job description. You'll be required to stop by clients' homes and feed, play, and let out their pets for potty breaks. Some clients want their dogs taken for walks, while others might want you to clean out the litter box. Others who are on vacation may have you take the garbage out (if there is any) and rotate lights and blinds.

Besides the basics, here's the deal: If you want to be a great pet sitter, you're going to need to be available to clients 24/7. Emergencies might pop up at 3 am, and they'll need to book the next flight ASAP out of town, or they might have to stay late at work and may need you to check in at their home for them, so if you're someone who's not a big fan of answering the phone, you're through.

There's also a lot of running around involved, especially between pet sits. If you live in a densely populated city, you may be able to foot it around town just fine, but having a car is going to be necessary at times (if not most of the time). I look at this as a perk: Who doesn't love driving around and listening to music?

Research Other Pet Sitting Services

So you're cut out to be a pet sitter, and you're excited to get started. Don't rush off and order a thousand business cards just yet, though. The next thing you should do is conduct some market research, check out the competition, and see what you're up against!

Try doing a Google search for "[YOUR CITY NAME] Pet Sitter" or some other variation and see what comes up. Are there any pet sitting service websites? How many? Be sure to take into consideration the number of people in your town with pets in comparison with how many pet sitting services there seem to be.

In some cases, you might find that there are quite a few pet sitting services, or one or two that are un-competed against and are dominating the industry. You've got two choices here: Either forget about becoming a pet sitter if you think there's no room for competition, or find their flaws and build a better business.

Does the website look outdated? Have you ever even seen any basic advertising done? Are the prices too high? If so, still consider jumping into the business but with a more realistic idea of how you'll do (and also how you'll blow the competition out of the water!).

Learn From Experience

Besides spying on the competition, you should also read and learn from other pet sitters' experiences. While there are countless articles on the web giving you a basic idea of how to start a pet sitting service, there aren't nearly as many that can give you a detailed explanation of how you should run it.

The best resources, in this case, would be books . . . you know, those things with pages that you read out of. You can find cheap and affordable used books on pet sitting on Amazon, and I've even included some of my personal favorites for you to check out. I've found these most useful out of all the books I've reviewed.

You can really save yourself a lot of money by choosing one or two of these books instead of going with some online "Learn the Secrets of Pet Sitting" website that can charge you $150+ for tips, tricks, and all the bells and whistles such as pet sitting forms and contracts and advertising tips—you'll easily find this information in the books.

Business Plan and Resources

Done snooping around and seeing where you can get a leg up? Now it's time for you to lay out your business plan and gather the necessary things you'll need to start your business. This is where you really get to be in control because you're the one deciding what you're going to do and when you're going to work!

Services and Pricing

What services are you going to offer to potential clients? Will existing clients have special services available to them, such as trips to the dog park or vet visits? Will you administer medication? Besides basic pet visits, these are a few other services that are usually offered:

  • Overnight Boarding (in your home)
  • Overnight Stays (at their home)
  • House Sitting (no pets)
  • Dog Walking
  • Grocery Pickup and Delivery
  • Pet Baths

More importantly, how much will you charge for these services? Since these things are central to your business succeeding, it's important to really think these things through. Additionally, how will you handle appointments set with less than 24-hour notice, or if you're allowing dogs to board overnight in your home, will you charge owners extra if they don't pick their pet up by a certain time?

Decide on Your Hours

The best part about owning and running your own business is getting to work your own hours whenever you want. While it might seem like the life to work whenever you just felt like it, that's not exactly how you're going to make it in the business world.

Clients who work Monday through Friday early in the morning and late into the evenings often want someone to do daily visits, and most vacationing clients need these daily visits even on the weekends, multiple times a day, so don't go and write yourself off as free for Saturday and Sunday just yet.

As you establish your brand and your regular clientele, you'll be able to have a better idea of what your weekly schedule will look like ahead of time and will get better with time management. In the beginning, though, keep on top of things and always keep yourself free!

Transportation and Means of Contact

You really should have a vehicle at your disposal because, first of all, you never know when an emergency might pop up, and you'll need to rush somewhere ASAP, and secondly, getting from point A to point B in a small time frame isn't exactly the easiest thing to do when you've got scheduled visits. Whether this vehicle is a car or a bike, it doesn't matter. Just have a way to get around!

Even more important is being able to be contacted by clients while on the job. Of course, I'm talking about a phone. It's a good idea to have a completely separate line for your business so that you don't get your personal and business stuff mixed up—plus, what potential client wants to hear, "What's up, I'm not at the phone right now. Leave a message; I might call back"?

Handy Products and Items

Even though most pets will have their own leashes and toys, you should always be prepared with extras. Make sure to keep an extra leash in your car, along with things such as toys, treats, a muzzle (just in case), a first aid kit, food, and any other items that you may imagine would come in useful someday.

If you'll be offering to take client's pets to the vet or for trips to the dog park, you might be interested in investing $20 or $30 in a car seat cover or dog hammock so that their fur doesn't get all over your car.

If you live in a more rural area, you can also offer stable cleaning or horse sitting!

If you live in a more rural area, you can also offer stable cleaning or horse sitting!

Insurance, Licensure, and Paper Work

Running a service business is super risky, so you've got to be prepared for the worst! Next, you'll need to look into having your business insured, licensed, in possession of the right paperwork (contracts and pet sitting forms) available for clients.

Business License

You really shouldn't be doing business unless you're official for many reasons, but specifically for two: Should something happen, depending on the way you license your pet sitting business, you'll keep yourself and your assets protected, and by being licensed as a business, you'll be more trusted and respected by potential clients and other pet sitters in the area.

Keep in mind that if you're doing business under a different name (a company name perhaps), then you'll need to fill out and file a fictitious name statement. All of this could be found at the local court clerk's office.

Most pet sitting services decide to get licensed as an LLC or a Limited Liability Company. Basically, what this means is you and your company will be seen as two completely different entities. If your company is sued, your personal items and assets will be safe, and only anything owned by the company will be at risk. There is more to an LLC than just this, but it's mostly the reason most pet sitting services are licensed as such.

Pet Sitting Insurance

Believe it or not, pet sitting insurance exists, and there are actual companies that offer just that. While some major insurance companies may offer this type of service, it's best to go with one that specializes in pet sitting insurance.

Without insurance, if something goes wrong, then you're out of luck. You're even unlikely to have clients if you're uninsured. Nobody wants to take on that sort of risk, so don't forget to get it.

Pet Sitting Forms and Contracts

You shouldn't conduct a pet sit without having the proper paperwork filled out by clients beforehand. If you failed to have the correct forms and agreements filled out and signed, it could really come back around to bite you if something goes wrong and the owners sue. Here's a list of the paperwork that you definitely need to have filled out and signed before even thinking about taking care of someone's pet:

  • Pet Sitting Information
  • Owner Information
  • Pet Sitting Agreement
  • Veterinarian Consent
  • Home Information
  • Pet Medication
  • Key Release

Most pet sitters create their own above forms, so you can do so as well, except for the agreement form. It's a good idea to consult a lawyer or look for one online and use that as an example for your own.

Create Your Identity

I personally find this step to be the most fun because you get to let your imagination run wild! You don't necessarily have to wait until you're finished with all the above stuff to start working on your business identity, so feel free to grab a pencil and some paper and start doodling away as you go.

First impressions are everything, and that couldn't be any more true when it comes to a service business's name and logo design. Potential clients will make a serious judgment on whether or not to check you out based on your pet sitting logo, so try to come up with something catchy, fun, memorable, and unique!

"Dan's Pet Sitting Service" doesn't sound like it's going to set the world on fire anytime soon, and there's not much that comes to the imagination when you try to think up a logo for it. On the other hand, "Walking Paws Dog Walking Service" definitely sounds a lot better and instantly strikes an image into your head that might work for a logo.


If your pet sitting service isn't online, then it might as well not exist. Most clients do a Google search or a look through online local review sites in search of a pet sitter, so it's important that you put yourself out there to be found.

You can build a great-looking website (remember, first impressions!) with WordPress for under $150, including a domain name, hosting, and a theme, or you can create a site with a free website builder such as Weebly if you're not too computer savvy.

Good example of a well-designed website

Good example of a well-designed website

You've done it! Congratulations, now there's just one last thing to do in order to give your business a push in the right direction, and that's to do some advertising.

Business Cards

Business cards might seem like sort of a joke nowadays, but they're just as important to your business as a website is. You can leave these in all sorts of locations, and you can even have them pretty much printed on refrigerator magnets so that people will always know just who to call when they need someone to watch their pets!


These are great to be left in places such as pet stores and vet offices where people might look through them while waiting. Make sure to pack these with useful information about your business, and don't forget to include your services and prices!

Car Magnets

If you're going to be driving to your pet sits then you might really want to get yourself a large car door magnet displaying your pet sitting service information. You'll turn lots of heads at the stoplights and may even get a lot of calls this way.

Television Commercials

Okay, so a $50,000 commercial isn't exactly in your price range at the moment, but that doesn't mean you have to go without one. Make your own and contact your local network provider and ask how much it'd cost to have a short commercial aired in your area. These typically cost anywhere from $200 to $1,000, and they're a great way to get the word out about you and your business.

Enjoy Success

Well, at least, hopefully, you'll be able to enjoy your success. While this article can definitely walk you through creating your own pet sitting service business, none of it matters unless you're willing to put the time in, work hard, and really be there for your clients and their pets.

Remember to always wear a smile, even when you're deadbeat tired, and there's nothing more that you'd like to do than to throw your phone against the wall and crawl into bed. Appearance and advertising will help you get halfway there, but what matters the most over everything is your attitude. Good luck!

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.


Paula on November 12, 2019:

Hi. This was very helpful, thank you. I could not see any book references though. Would you be able to advise the ones you found useful please?

Orlando from Miami on March 25, 2018:

Great article. Only thing missing is mention of software to help manage your dog walking business.

Joni on August 30, 2016:

This hits most of the points for pet sitting and dog walking! I coach at and I agree with most everything here. Very nice.

Jessee R from Gurgaon, India on April 20, 2015:

Thank you For sharing this article.My friend is planning to start a pet sitting service.Will forward this article to her.Looking forward to read more of your articles



Koralee Phillips from Vancouver British Columbia Canada on September 18, 2012:

Wow! Am I ever glad I came across your Hub! This is a brilliant idea for my adult daughter, she loves pets and they absolutely adore her. I love that you have included everything she needs to get working on it right away. Thanks for sharing you expertise.

I voted up, interesting and awesome. Now I'm going to Tweet it.

Doodlehead from Northern California on September 15, 2012:

This was so complete. Well thought out. Best of all I like the photo of the Collie. It is a Collie, right?

You can see my Winston's photo to your left.

Doesn't seem like you left anything out; even the magnets are there LOL.

sarahmkirkpatrick from Toronto on September 15, 2012:

I have definitely considered it for the future and have bookmarked the hub for when I get my own place.

I have always thought that it would go great with being a freelance writer since I just cannot imagine a life without animals.


Evie Lopez from Sunny Florida on September 15, 2012:

This is an A+ hub! Great tips and very thorough. I had always wanted to start a pet-sitting business but my health took a turn and I did not follow through. In this type of business, as you said, one has to like animals and be very responsible. I'd hate to see this business in the hands of someone irresponsible that can cause the death of someone's beloved pet. I'm putting this hub in my internet's favorites to refer back to it. Voted up, and all across the board.

Melissa A Smith from New York on September 15, 2012:

I want to do this. Thanks for the information.

Nathan Bernardo from California, United States of America on September 15, 2012:

I like the idea of making money independently, and like this thorough examination of how to start and conduct this business. I also hadn't thought of a pet sitting business, it's a good idea, and I do love animals. Thanks much.

Robin Grosswirth from New York on September 15, 2012:

Voted up. Excellent, comprehensive and usable information. Well done hub and of interest to me for a while. Thank you! Will surely stop back again and you gained me as a follower.

Willow the Wisp on September 15, 2012:

Awesome dog walking photo. That takes some skill to walk 12? big dogs all at the same time. Their tails are up & they all look happy too.

Comfort Babatola from Bonaire, GA, USA on September 15, 2012:

Don't you have to learn to dog or cat talk to do this stuff?

Just kidding!

Very thorough and interesting hub. Voted up and useful, and congrats on winning the HOTD award.

Sinea Pies from Northeastern United States on September 15, 2012:

Actually, I had contemplated doing this parttime. So glad I found your wonderful hub. The advice is greatly appreciated. I recently met a local woman who accidentally started a pet sitting service. She started by helping neighbors who knew she loved pets (dogs especially) and that she'd lost her dog. It gelled quickly into fulltime dog walking and in home care. She makes good money and has lost 45 pounds ( I kid you not!). She looks great.

Voted UP and useful! :)

Mary Hyatt from Florida on September 15, 2012:

I have often thought of doing this same thing, but I have a lot of reservations for many reasons. Great Hub with lots of good info.

Congrats on HOTD! Very deserving.

I voted this Hub UP and will share.

kat_thurston on September 15, 2012:

Very informative whenever we go on vaction we take our dog with us however our cats is a different story they don't travel well and my picky4 year old cat can only handle being in his surroundings so we normally have a family friend to come a check on them and make sure they have plenty of fresh food an water but i still feel guilty for leaving them alone.

Vespa Woolf from Peru, South America on September 15, 2012:

Very interesting hub with every detail an aspiring pet sitter would need to know! I often doggie-sit for my friends, but have never had more than two dogs at once. Congrats on a well-deserved HOTD!

RTalloni on September 15, 2012:

An excellent guide on how to start a pet sitting service that is full of helpful info with super tips. Thanks for sharing your knowledge gained from research and experience on this topic. Congrats on a well deserved Hub of the Day award!

Patricia Scott from North Central Florida on September 15, 2012:

You have presented the important information that anyone interested in beginning their own pet sitting service would need to know.

My daughter's friend worked for a vet. She knew that my daughter loved pets (she was the pet whisperer). As a result she got many pet sitting jobs. It was very lucrative and she was well paid. And while she never formed a business per se, it was a job for almost a year. I will pas this on to others that may be interested in beginning a business like this. It really is ideal for someone who is a pet person Congrats too on hub of the day.

Suzanne Ridgeway from Dublin, Ireland on September 15, 2012:

Incredible information and very eye opening as to all the parts to this business. It is not just walking the dog!

Great job with amazing detail. Congrats on HOTD !

v1p3r on September 15, 2012:

Excellent Hub

Lisas-thoughts101 from Northeast Texas on June 11, 2012:

Very thorough hub. I will refer back to it should I decide to do this. Great concepts. You obviously know your petsittint :) . Voted up, interesting and useful.


Michael Kromwyk from Adelaide, South Australia on May 01, 2012:

One of the people in our contact centre and her husband have developed a dog walking business where they spend an hour per day with your pet, take them for a walk and give them some love. It's a great alternative to putting your animal in a kennel when you are on leave.

It became so successful that she was able to give up work and do the job full time fulfilling her passion. Cheers Michae

Dexter Yarbrough from United States on May 01, 2012:

Outstanding information! Congratulations on your success.

Sophie on May 01, 2012:

A thorough write. I enjoyed reading it, though pet sitting would be the most unlikely profession for me. Well presented. Have a great day and best wishes to you for the new assignment.

Simon from NJ, USA on May 01, 2012:

Excellent Hub and also one I will share with my wife and her friend who love animals and are looking to get out of the rat race.

The one thing that I feel could be added is some information about taxes and accountancy (my inner accountant coming out sorry! Other than that - well written, and very informative!