How to Start a Pool Service Cleaning Business in Florida

Updated on February 14, 2019
robhampton profile image

Rob is a pool service industry professional with over 20 years of experience.

Advantages of owning a pool service

  • Advantage number 1 - Ownership Owning a pool service business means that there will be no lack of opportunity or customers. The state of Florida has the most pool homes out of all 50 states. You can have as many or as few customers as you like according to your income preferences. Part time or full time, your choice.
  • Advantage number 2 - Small Investment It is not a large start-up cost to open a business. Licensing, chemicals, and equipment are what you need to start. Once licensed, you can purchase what you need from whole-sale pool suppliers.
  • Advantage number 3 - Not back-breaking work If you remain pretty much on the service only side, and are not also a repair business, the work is relatively easy. It can get pretty warm in Florida, but the heat is the most uncomfortable part.

Did you know?...

  • That a pool with a strong odor of chlorine usually means that the chlorine is low? This is caused by the free available chlorine molecules to work "overtime" trying to kill bacteria since there is not enough total chlorine.
  • That when people say their eyes burn, that the chlorine must be too high usually has nothing to do with chlorine? It is a bad pH balance. Your eyes have a pH of 7.5.. If the pH in the water is out of balance, it will cause your eyes to sting, or burn.

How NOT to succeed

Many people make the mistake of opening a pool business for a few different reasons. The first being that they think it's "easy money" They have taken care of their parents, or their own pool for a few years and think that if they know how to test Chlorine and pH, well how hard can it really be? And with such a low start-up cost, Many, many small pool businesses have failed for lack of knowledge of the industry.

As stated above, lack of knowledge. I can't stress enough that if you have not been in the industry for several years, your business WILL fail. There is so much more to water chemistry than Chlorine and pH. These can be perfectly balanced and you can still have a green pool no matter how much you shock it. You can read more in my article Advanced Water Chemistry

Florida licensing requirements

There are 3 classes of swimming pool contractors. Class A, B, and C.

Class A is a Commercial Pool and Spa Contractor and is unlimited in the industry for both commercial and residential pools.

Class B is a Residential Pool and Spa Contractor. Limited to residential pool building and major repairs. Can pull permits and do anything a class C license can do.

Class C is a Swimming Pool/Spa Servicing Contractor. Limited to non-structural repair and equipment servicing of pools. Cannot build a pool, cannot pull a permit

Certified Pool Contractor (CPC) Is a state license that allows you to work in any county. You can also obtain a local license that allows you to work in one county.

More information on licensing can be found at

You will need to be licensed and insured to legally operate a pool business in Florida (and most other states) Also by registering a name for your business in Florida at

CPO License or Certified Pool Operator license is required for working on commercial or public pools such as Hotels, apartment complexes, etc.. Not required for residential work, but a good thing to have. Read more on CPO Licensing

Insurance - Being insured will help to secure customers. Many customers want the peace of mind knowing that you carry liability insurance.

I'm licensed, now what?

Getting set up - Although I have seen small companies use a car with a little trailer on the back to pull around the pool equipment, it is best to have a small truck. It looks much more professional but I highly recommend some bins that you can store your liquid chlorine jugs in, since they spill from time to time. This can ruin the back of your truck very quickly.

Equipment - You will need the basics: A high end professional test kit, pool pole, brush, net, garden hose and nozzle, vacuum hose and vacuum head. These items are the very minimum that you will need.

Chemicals - Liquid chlorine, chlorine tablets, muriatic acid, sodium bicarbonate, soda ash, calcium carbonate, calcium hypochlorite (shock), Sodium bromide (algeacide), and salt for pools on salt systems. Again, this is the minimum chemicals you will need.

Getting Customers

You won't have much of a business without customers! Advertise, advertise, advertise. Make sure you have a magnetic sign with your companies name and phone number, and website if you have one. This is an effective way to advertise.

Craigslist is where I have had most of my success obtaining customers. It's free to post under the services section, but make sure to do it right. Craigslist doesn't have the option of adding a photo in the services section, unlike the "for sale", or other sections. I have conquered that by using HTML code to advertise full page ads on Craigslist services.

The Price is Right

How much do I charge customers? Many pool businesses have made the mistake of bidding too low. When I first started my business, I made the same mistake. I tried to beat all of the competition but found out the hard way that I was losing money. You can't just raise the customers' rate after giving them a price.

A licensed and insured pool company has an advantage. People want a licensed and insured pool service. There are many "fly by night" unlicensed pool companies (I say companies, but usually just one guy with a truck), that will bid a lower price that you can't compete with. Just reassure your customer that you are licensed and insured, and that there are many pool guys out there that are not. Therefore, you can charge more since you are licensed and insured. Do some research and see what your competition charges. Do not underbid or try to "beat" the competition. Advertising will build your account base over time.

I go by a few different factors when pricing a service. How hard of a pool is this going to be to take care of? I am talking about unscreened "leaf-pits" or poor and faulty equipment. If I receive a call for service, I NEVER give a price over the phone. You don't know what you are getting into until you actually inspect the pool and equipment. Always offer free estimates.

Make sure an account is going to be worth your while, and bid your price knowing that you will make money on this account. I usually advertise such that a service starts "as low as" $xx.xx per month. Most common services are chemicals only, chemicals plus filter clean and empty baskets, and full service. Price will obviously vary.

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.

Questions & Answers


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    • profile image


      4 weeks ago

      Excellent article, it really shows that the reality behind this industry is that the entry barriers are low, but the challenge is to keep the company growing with loyal customers. Customers are loyal because they receive a great service at a reasonable price point. Many pool service companies make huge spend on paid advertising, and that is what you need to do to gain customer when you are starting your business. You know you have established your company in the market when even without ads your customer base keeps you running. We at are in the process of acquiring more and more repeat customers to have that peace of mind. In the meantime, as you say, advertise, advertise, advertise.

    • profile image


      5 weeks ago

      You made the statement if you haven’t been in the industry for years you will fail. What are the best ways to get prepared to start a business because you have to start somewhere?

    • profile image


      8 months ago

      Hello how you doing what would be the steps to take to start a pool business in south florida and how much you think i m gona need money wise to get started

    • robhampton profile imageAUTHOR

      Rob Hampton 

      5 years ago from Tampa Bay, Florida

      If you are an employee that has an hourly wage, then yes, they are required to pay for any overtime. But if you are paid as a subcontractor and "per route" or "per pool" then no overtime pay is required.

    • profile image


      5 years ago

      Several Pool Service employers here in SW Florida are paying the pool service technicians salary for 40 hours or by the route. I often work 1 or more hours overtime per week yet my employer says he does not have to pay overtime, is this correct? I didn't thing this job fell into the exempt category.

    • profile image


      5 years ago

      Thanks Rob. I am a business broker in Florida and my buyers are always asking me what the license requirements are to run a pool service business. Great summary.

    • profile image

      Suzy Frame 

      6 years ago

      This is all really great information! I am sure it is super important as well! I have been looking into a residential pool contractor washington and what they would be able to help me with or tell me! Can you tell me where I might be able to find more information like this? Thanks again for sharing! In regards:

    • imam hossain rony profile image

      Imam hossain rony 

      6 years ago from Dhaka

      you are a good expert in pool.

      i think this is a great article which made by your knowledge

      thank you

    • wedpittsburgh profile image


      6 years ago

      Great article. I just wrote an ebook on just this topic. Great job!

    • yeagerinvestments profile image

      Shawn Yeager 

      6 years ago from Wisconsin

      Great article! I don't live in Florida or am even interested in opening a pool business but I enjoyed reading.


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