Tatiana is a business-minded writer who creates informative articles to share insights with other entrepreneurs.
Should I Start a Clothing Brand?
If you have a passion for fashion and perhaps a related degree, starting your own clothing line is right up your alley. If you have something new and unique to bring to the industry, you might have just what it takes to succeed!
Everyone needs clothes, and many people who share a love for fashion aren’t afraid to spend a pretty penny to make themselves look glamorous. This is why the clothing industry is the perfect industry to get into for just the right person (you)!
What Do I Need to Consider Before Starting a Clothing Line?
When it comes to having your own clothing company, the most important aspect of the business is building your brand. Without a brand, people will not recognize your clothes and might mistake you for a generic clothing company (ouch!). Picking a good name is really important in this industry.
Thinking of brandable clothing company names can be quite the task. That’s fine! This is not something that you want to rush because it needs to be as perfect as the clothes you’ll be designing. Just how do you come up with good clothing company names? Here are a few tips:
- Brandable. I cannot stress enough how important it is that the name chosen is brandable. The more natural it seems for you to build on the name, the easier it will be for you to brand! Try coming up with slogans and logos for each name idea that comes to mind.
- Clothing Type. More like than not, you’ll probably be sticking with a type of clothing that is pretty specific, whether it be streetwear, dance apparel, or swimwear. Whatever you design, somehow incorporate this into the name.
- Use Your Name. If you have an awesome-sounding name that has a nice flow to it, why not consider using it in the clothing line name? You are the guru behind the scenes, after all!
- Take a Vote. Chances are, you’ll fall in love with a few different, fabulous names. If this happens to you, consult with family and close friends about their opinions and take a vote. Who knows, they may even be able to provide some additional ideas to get you thinking!
Now that I have you on track with the brainstorming process, learn the basic steps you can follow to create your dream business name!
How to Make a Creative Clothing Business Name
Picking the right name is vital to any kind of business, but when you’re working in an industry competing with some really big names, it is crucial that you spend a lot of time thinking on this topic. If you invest the time, you'll be able to create a catchy company name that stands out from the rest. In the end, you will be glad you did!
1. Determine Why You're Going to Start
This is essentially the mission statement reminding you why you want to start the business. Do you want to create a line catered to a market not typically served by the fashion industry? Do you want to split the profits to be able to support a cause you believe in? Do you want to buy and sell clothes that you want to wear? Write this down so you can go back to it every so often. If you get stuck in the naming process, take a break and dwell on why you're going to go into business.
2. Think About the Customer
Decide on the type of consumer you want to frequent your brick-and-mortar or online store. Write these characteristics down, and don't be afraid to go into specifics.
- What is their ideal job?
- What do they want to accomplish in life?
- How old are they?
- Where do they live?
- What are their hobbies?
The business name you choose will tell your customers who are and what you’re about. Try not to jump into the trendy name game—that is, unless you are trying to capitalize on a viral trend with a momentary product or service. Think about ideas that match what your customers aspire to become or to own.
3. Develop the Theme
Even if you don't pick a specific theme to build your brand strategy or boutique name, think about the message. What is your company going to be about? What do you want it to represent? Use these answers as a guide to help you figure out what you want to go for. Going with a theme can be advantageous because it's easier for the customer to understand what your brand is trying to sell.
This is where the excitement (and endurance) comes into play. Take a piece of paper and jot down all the names that come into your mind. Don't think about whether they're good or bad. Simply put your pen to paper and write whatever springs forward. Use a thesaurus or dictionary to find a variety of words, names, concepts, and ideas that you can potentially use.
Once you have a few ideas going, play around with the word placement and take note of what you gravitate towards. After you put a list together, ask your friends and family the following questions:
- What is your first impression of the business name(s)?
- What feelings come up when you hear it? Are they positive or negative?
- What do you think my store would be selling?
If people are giving you good feedback, you might be onto something good.
5. Search for the Name
Google is your best friend. After you find a name that you like, check to see if it's taken. If you put it in the search query and nothing comes up, you should be in the clear. However, there is one more thing to check before you go charging full steam ahead.
6. Verify the Existence of Current Trademarks and Copyrights
The last step to choosing a clothing brand name is to do a trademark search for the name you want. If it's not taken, you can register it with the United States Trademark Office. It'd be best to speak to a lawyer as you go through this process. However, you can use sites such as LegalZoom to see if they can help you as well.
7. Claim to Fame
Snag your business name on all the social media platforms possible. This will help you ensure that another individual won't take the name and post content on it that doesn't match with your store and confuse your customer.
Are You Ready to Begin Your Adventure?
The key to putting together an unforgettable and lasting brand name is simple: A name should make you excited to visit instead of scratching your head in confusion. EatMyWords shares these checklists, “SMILE” and SCRATCH,” for qualities your business name should and should not have
Your business name should make someone "SMILE":
- Simple: one, easy-to-understand concept
- Meaningful: your customers instantly “get it”
- Imagery: visually evocative – creates a mental picture
- Legs: carries the brand, lends itself to wordplay
- Emotional: empowers, entertains, engages, enlightens
"SCRATCH" it off the list if it has any of these deal-breakers:
- Spelling-challenged: you have to tell people how to spell it
- Copycat: similar to competitor’s names
- Random: disconnected from the brand
- Annoying: hidden meaning, forced
- Tame: flat, uninspired, boring, non-emotional
- Curse of Knowledge: only insiders get it
- Hard-to-pronounce: not obvious, relies on punctuation
A Few Final Tips to Get You on Your Way:
- Think about the associations your name may have. Make sure it's nothing negative or off-brand.
- Check for readability. You don't want someone confused as they look at the name.
- Try to keep the business name short and sweet.
- Decide on your brand's personality. Is it playful? Sweet? Tough? Thoughtful?
A great name can direct attention to you and reinforce your value in a word or two. Make sure you don't look and sound like everybody else.
Women's Clothing Company Names
Lovely Lady Clothing
Catwalk Juniors Clothing
Sweet Tea Dresses
Serafina Women's Label
Dahlia Apparel for Women
Proud Mama Maternity
Studio 51 Clothing Co.
Clover Clothing Co.
Too Tempted Clubwear
Penelope's Pajamas & Sleepwear
24 Karat Klothing
Tanked Up Co.
Red Betty Boutique
Mirage Misses Casualwear
South City Streetwear
Ellie Elizabeth Apparel for Women
Hot Head Threads
Jillian B. Jean Co.
Pink Jasmine Loungewear
Hot Threads Dancewear
Fringe Apparel for Juniors
Mommy Dearest Maternity Wear
Silhouettes Suits & Separates
Men's Clothing Company Names
Slate Jeans Co.
Hawthorne Apparel Co.
L. Alexander Apparel
Bay City Clothing
Mountain Men Wilderness Wear
Aqua 4 Swimwear
N. Allen Menswear
Vault Clothing Co.
West Side Street Clothing
Mad Ink Clothing Co
Bigger Britches Big & Tall
Dead Threads Jeans
Hole in 1 Fairway Apparel
Buffalo Blvd. Western Wear
Svenson Suits & Separates
On the Field Sportswear
Adventure Apparel Co.
Iron Giant Big & Tall
6th Avenue Streetwear
UnHinged HipHop Wear
Pinstripes Suit Co.
Mr. Smith Custom Suits
Children's Clothing Company Names
Tadpoles Children's Apparel
Cute as a Button Clothing
Smarty Pants School Uniforms
Doodles Children's Apparel
Little Dimples Kid's Clothing
Fairytale Dresses & Accessories
Twinkle Twinkle Sleepwear
Pumpkin Clothing Co.
Little Guppies Swimwear
Sugarplum Children's Clothing
Hunny Bunny Baby
Playdate Costumes for Kids
Willow Wood Children's Clothing
Up Up, and Away Apparel
Freckles Clothing for Kids
Chickadee Children's Wear
Sweet Peach Baby Apparel
Cowboys Western Wear for Boys
Bedtime Stories Sleepwear
Ducklings Baby Clothing
Lil’ Boss Jean Co.
Rosebuds for Girls
Shortie's Children's Shop
I'm New Infant Clothing
Rosy Cheeks Children's Apparel
The Juicebox Kid's Clothing
Sunday Best Suits & Dresses
Buckaroo Jeans Co.
Additional Brand Name Resources
- Remember to check a domain name's availability and get inspired by what's available!
- Try generating a made-up word that combines the feelings and themes you want to evoke and that also has an available domain.
- Still can't think of a clothing company name? You can use a free name generator to stir up fresh ideas to play with!
How to Name Your Business
Questions & Answers
Question: What is a suitable name for a t-shirt and sweater brand with the target audience being between 10-23 years old?
Answer: As you know, naming a business is difficult because there are a lot of variables to creating a good name such as target ages, genders, style, etc. There are also legal things to consider, such as are there any other businesses in your state/country using that name. With that said, here are some ideas that might help you come up with a great business name:
23 Clothiers & Co.
Cloth & Stitch Co.
Silk & Spool Clothing
Young & Thimble
Wild & Free Clothing
Young Value Co.
Question: What are good names for a law enforcement t-shirt line?
Answer: Here are some ideas for you to play around with:
Back the Badge
Pro Cop Shop
Support Law Enforcement
Proud Police Supporters
T-Shirts for Cops
Proud of Our PD
In the Line of Duty
Blue Striped Tees
Pride, Integrity, and Guts
The Brave Blue
God Bless Cops
Prayers for Police
PRAKASH on August 31, 2020:
Plz healp to naming our pharmacy retail outlet start with GUPTHA
Ayesha muslima on August 23, 2020:
I start online business recently. I want a perfect name about my online pages. Plz give me unique name. My business is clothing so plz give me name.
Syeda Anamika Sirajee on August 22, 2020:
Hello I need a help please.
I start online business recently. I want a perfect name about my online pages. Plz give me unique name. My business is clothing so plz give me name.
Chance on August 12, 2020:
Please . I want clothing line name for all ages for both men and women’s ... something close to my name .
Jene on August 11, 2020:
Please i want a nice name for my boutique
Kulsoomsajjad on August 10, 2020:
Hello kulsoom here please tell me,a really unique name. I'm open my own online dresses business
Navidu Chamalka on August 05, 2020:
HELLO!! I need a name for a lifestyle clothing brand. a really unique one!! Please HELP me.....
Don Romero on August 04, 2020:
I recently saw a brand name market place name ONZUT.COM with very unique and memorable brand names listed out for very less prices and if you need brand name ideas like this https://brinso.com/categories/apparel/ also recommended.
Simu on August 04, 2020:
Hi I want to open a cloths shop ..so I couldn’t decided to get a unique name for my shop ..plz could u help me to get a unique shop name
Rash on July 28, 2020:
Hi i need a men's clothings brand name for manufacturing products.
moharaj dhakal on July 27, 2020:
I am planning to start a clothing business and I am still in confusion about the name of shop. If I could get a help to decide the name that would be a great help.
Savannah McDwyer on July 24, 2020:
hi i was planning on doing a online business kinda like river island where they sell everything but i cant think of a name any ideas?
Emily on July 21, 2020:
What name can I give to my online shop where I sell mens shoes , trousers, shirt's and women's shoes, blouse and dresses
Eriana on July 18, 2020:
I am planning to start a female casual wear business and I am still in confusion about the name of shop. If I could get a help to decide the name that would be a great help.
rizwan saeed Siddiqui on July 13, 2020:
i want to start a garments store or u may call it a Shop especially somewhere in Russia
exclusively for ladies ages in between 16 to 40 years
i need your suggestion for my brand name .. many thanks
firstname.lastname@example.org on July 06, 2020:
I need a suitable name for unisex clothings
Ashana on June 30, 2020:
I need a name for my up coming business... I’ll be selling clothes, shoes & jewelry. I need a catchy name....
Blessity on June 10, 2020:
Just like we did for all these businesses, let's brainstorm that unique and amazing name for your dream business. Check-out our service here.
Shaun on June 08, 2020:
Need some ideas for a clothing and trainers branded affordable selling name thanks
email@example.com on June 06, 2020:
Please can you suggest a brand name with munong Raissa thanks
Sona shaji on May 26, 2020:
I need a name for my stiching centre..I am providing every type of stiching..can u suggest a name plz
Thivyasheni A/P A.Balu on May 23, 2020:
what is a suitable name for traditional cloths
Shene van Rooyen on May 18, 2020:
I need a name for my bussiness , I'm selling boots , shoes , clothing , nail products
meenaz on May 16, 2020:
I want name for
sandeep on May 09, 2020:
i want to showroom names for start my new business and i want short names of garments please suggest.
Syed on April 20, 2020:
I want to start my Business in gents garments. Any good and short name idea will be highly appreciated?
ZaniyahVaughn on April 14, 2020:
I need help thinking of a name that will attract not just females but also males
Zuha on April 08, 2020:
I need a name for my clothing store which can make the people think its the best name they have ever heard
Syed abutalib on April 05, 2020:
Please suggest a name for my clothing brand business.
Bii on April 05, 2020:
Be taste bakery
Yewande on March 28, 2020:
I want to start a t-shirt business and I need a suitable name for it
Saravana on March 09, 2020:
Hi i need a womens clothing brand name for manufacturing products
What are good names for plus size women clothing line ? on February 29, 2020:
What are good names for plus size women clothing line ?
Suraj on February 21, 2020:
i want 4 letters name for men clothing brand
imranAli77954 on February 21, 2020:
Nice read! I liked the name "Gunmetal Streetwear" and Dead Threads Jeans.
Apart from the mentioned names I even liked the name Anotah. It is the name of a leading clothing brand in the Middle East (https://www.anotah.com/).
blessing Moses on January 28, 2020:
Please idea of business that involve weavons and wig making
Maryam on January 25, 2020:
Please idea of a business name for a sample materials/ fabrics that are not sewn for male and female and veils
Jawaria on January 22, 2020:
What can be the name if starting clothing which include dresses and mostly work on plan dresses?
nawoda on January 20, 2020:
suggest a name for online clothing business using sanjaya and nawoda
Oluwadamilola on January 16, 2020:
Suggest a nice name for me please..
Samita on January 07, 2020:
Suggest me a good name for a boutique
Dinesh on December 26, 2019:
Plz Sajesion Myy New Women's Wear Brand Naam
Ankur on December 21, 2019:
PLEASE SUGGEST A NAME For a new wholesale kids wear shop.
Gurnoor Minhas on December 20, 2019:
Is "Scratch it Girls" is an appropriate brand name with the logo "SG"..??
Aiesha on November 18, 2019:
please help me to find perfect name for my business..starting new mens shop everything is there its urgent pls
Fatima Ibrahim Alkassim on November 09, 2019:
Please help me to find a perfect and sweet name for men’s boutique and native wears
Tony on October 23, 2019:
Google is NOT your friend!! Your proprietary, intellectual property should not be googled, better to do an official trademark and patent search. Once you Google something, they have very complex systems and algorithims that can see your searches and sometimes steal your idea, be mindful of that! If you do decide to use Google, be as discreet and strategic as possible to not reveal too much of your ideas or plans.
Sachin on October 16, 2019:
Catchy & word potentail business name for school uniforms shop.
Akshay on October 10, 2019:
Iam started a new mens Shop, everything is there
nthatisi malebeko on October 10, 2019:
please give my clothing business a name
Prashanta Barua on September 26, 2019:
Hey, please suggest a unique New Brand name for Readymade kids wear.
Ruby rana on September 24, 2019:
Pls help me to find a perfect name for my ladies boutique
Puneet kumar on September 15, 2019:
Pls suggest suitable name school uniform related
Minkie on September 14, 2019:
Hey may i kindly ask.I wanna start a sewing business,i make all type of clothing including both male and female clothing.i havent registered a business name yet so.Is it gramatically ok to
Vivek kumar on September 12, 2019:
Please suggest a unique New Brand name for Readymade menswear...And And Store Name a any Country name based...Like Mr.American, suggest me
Omar on September 11, 2019:
Marc on September 11, 2019:
What's a good name for a denim jacket brand?
Powei on September 05, 2019:
I need a fashion collection name that start with P
Ashmal iqbal on September 04, 2019:
I'm starting businesses and design web for clothingwashig and stitching plzz suggest a good name
Keerthana on September 03, 2019:
I need new name for my company,that should not exist...can you please help me.
Nataysia on September 01, 2019:
This is already used names this is stupid and dumb
Faith on September 01, 2019:
Can you suggest a name for a female fashion designer
Pravin on August 31, 2019:
Can you suggest boys denim brand name
Debbie M on August 28, 2019:
Can u suggest name for discounted dressy dress store. Catering to women., and teens?
Gulabkhan on August 14, 2019:
Please suggest me for uniform company names
Michelle on August 12, 2019:
womens, girls clothing & accesories name for Michelle & Maddy
sk.mousumi on August 07, 2019:
recommend me buying house name
Biplob shaikh on August 05, 2019:
Mallet Chowdappa on August 02, 2019:
Can u suggest me good brand name in men's clothing
Avantika on August 01, 2019:
Please suggest names for a women's clothing company dealing with fabrics too
Dipak on July 29, 2019:
Please suggest a unique name for women's clothing company name
Vivek kumar on July 29, 2019:
Please suggest a unique name for the showroom showroom, which is based on the country name.
jaise US POLO ASSN
Amran Hossan on July 26, 2019:
i need a one word apparel brand name. i should be provide smile face all
Anne Inyang on July 19, 2019:
I need a suitable name to brand my online clothing, jewelries, shoes business
Modest on July 13, 2019:
I need a name with modest as a fashion designer
Amina on July 09, 2019:
I have been wanting to brand my business but I have no cool name to use. Pls help
Saee on July 09, 2019:
I need help to find the perfect name for my woman and kids customised clothes brand
Denese on July 06, 2019:
Im looking for a name for my online clothing store for men and women clothing
Sagar Bhandarkar on July 06, 2019:
What’s the most suitable name for men’s , women’s and kids t-shirt brand??
Ajit Kumar on July 06, 2019:
I m looking for clothes manufacturing company name
Someone on July 01, 2019:
Cloth and Stitch Co. is an actual company, that us plagiarism
Faryal Ijaz on June 30, 2019:
Please suggest me the name for my traditional and embroider clothing online business for women and girls.
JNC on June 24, 2019:
I'm looking for a Gym Clothing, resistance bands name.
Please Give me ideas!!
meji on June 23, 2019:
I need help to find name for my online clothes and cosmetics shop
Shinaan on June 22, 2019:
I need help to find the perfect name for my online clothes store. (For woman,man and kids)
firstname.lastname@example.org on June 22, 2019:
I need help to find the perfect name for my online clothes shop
Andrew on June 22, 2019:
I need a name for a luxury brand
umer Ayub on June 21, 2019:
i want to start a kids formal wear brand having western for wear please suggest a name for this.
Ctiey on June 16, 2019:
Pls suggest me brand for my business wholesale Clothing store,tq
K. Naveed Basha on June 02, 2019:
Plz suggest me Brand name for customized women's clothing shop
Babar on May 31, 2019:
Plz suggest me Brand name for customized men's tailoring...
Moumita Gupta on May 31, 2019:
What are good names for ladies garments business??
Ashima Bhan on May 29, 2019:
Would like suggestions for comfortable adaptive clothing for elderly in india
Sagar Pahilwani on May 24, 2019:
Suggestion names for Fine and Rich Custom made suit company?
email@example.com on May 23, 2019:
I love fashion,am into men&women Fashion,I sell fabrics what do I do???
Princy Thomas on May 20, 2019:
please help me for western ready made cloths shop..
Monali kaweeshwari on May 19, 2019:
Please help me put the name my new bridal wear fashion house
Kanwal on May 04, 2019:
Please suggest me a name for clothing boutique?? Decent name start with name anam... Please guide me
Shital on May 03, 2019:
Pls suggest me a good name of my garments product
D K on May 01, 2019:
Please suggest me a good name for fabric sale.