Tatiana is a business-minded writer who shares informative insights with other entrepreneurs.
Should I Start a Clothing Brand?
If you have a passion for fashion, a knack for sewing, or an eye for design, starting your own clothing line could be right up your alley. If you're willing to work hard, and you have something new and unique to bring to the industry, you just might have what it takes to succeed! Everyone needs clothes, and many people who share a love for fashion and design aren’t afraid to spend a pretty penny to make themselves look gorgeous.
If you're diving into the world of apparel design or retail clothing sales, brand is everything—and a good brand begins with a good name. You likely have lots of ideas bouncing around in your mind, but it's important not to rush into any major branding or naming decisions before carefully evaluating your strategy. In this article, we'll explore various techniques for creating a memorable and impactful name for your clothing line.
- Women's Clothing Company Name Ideas
- What Do I Need to Consider Before Starting a Clothing Line?
- Men's Clothing Company Name Ideas
- How to Come Up With a Creative and Catchy Name for Your Apparel Brand or Clothing Store
- Streetwear Brand Name Ideas
- Children's Clothing Company Names
- Maternity Clothing Brand Name Ideas
- Elements of a Great Brand Name: S.M.I.L.E. and S.C.R.A.T.C.H.
- Swimwear Brand Name Ideas
- Lingerie and Loungewear Brand Name Ideas
- Sportswear and Activewear Brand Name Ideas
- Additional Naming Resources
- Video: How to Name Your Business
Women's Clothing Company Name Ideas
Sweet Tea Dresses
Silhouettes, Suits & Separates
Serafina Women's Label
Dahlia Apparel for Women
Lovely Lady Clothing
Clover Clothing Co.
Studio 51 Clothing Co.
Too Tempted Clubwear
Red Betty Boutique
Tanked Up Co.
Ellie Elizabeth Apparel for Women
Jillian B. Jean Co.
Fringe Apparel for Juniors
South City Streetwear
Hot Head Threads
Skinny Bop Essentials
'89 Again Vintage
Summer's Day Dresses and Shoes
What Do I Need to Consider Before Starting a Clothing Line?
When it comes to creating your own clothing company, the most important aspect of the business is building your brand. Without a brand identity, people will not recognize your clothes and might mistake you for a generic clothing company (ouch!). Picking a good name is really important in this industry.
Thinking of brandable clothing company names can be quite the task, and that's totally normal. This is not something that you want to rush—it needs to be as perfect as the clothes you’ll be designing. So, just how do you come up with good clothing company names? Here are a few tips.
Tips for Naming Your Apparel Brand or Clothing Label
- Make it brandable. I cannot stress enough how important it is that the name you choose is brandable. The more natural it seems for you to build on the name, the easier it will be for you to create your brand around it! Try coming up with slogans and logos for each name idea that comes to mind.
- Reference the clothing type. More likely than not, you’ll probably be sticking with a fairly specific type of clothing. Whether it's streetwear, dance apparel, swimwear, T-shirts, or intimates, you may want to somehow incorporate the type of clothing you sell into the name of your business.
- Incorporate your own name. If you have an awesome-sounding name that has a nice flow to it, why not consider using it in your clothing line name? After all, you are the mastermind behind the gorgeous threads.
- Take a Vote. Chances are, you’ll fall in love with a few fabulous names. If this happens to you, consult with family and close friends about their opinions and take a vote. Who knows—they may even be able to provide some additional ideas to get you thinking!
Now that we're on track with the brainstorming process, let's check out some name ideas and then examine the basic steps involved in dreaming up the perfect name for your brand.
Men's Clothing Company Name Ideas
Hawthorne Apparel Co.
L. Alexander Apparel
Bigger Britches Big & Tall
N. Allen Menswear
Svenson Suits & Separates
Buffalo Blvd. Western Wear
Dead Threads Jeans
Adventure Apparel Co.
Iron Giant Big & Tall
Mr. Smith Custom Suits
Pinstripes Suit Co.
The Wicked Stitch
Slate Jeans Co.
How to Come Up With a Creative and Catchy Name for Your Apparel Brand
Picking the right name is vital to any kind of business, but when you’re working in a tough industry and competing with some really big names, it is crucial that you spend a lot of time thinking on this topic. If you invest the time, you'll be able to create a catchy name that gets stuck in customers' heads and stands out from the rest. In the end, you will be glad you did!
1. Determine Why You're Going to Start
This essentially equates to you writing your mission statement to remind yourself why you want to start this business. Do you want to create a line catered to a market that's not typically served by the fashion industry? Do you want to split the profits to be able to support a cause you believe in? Do you want to buy and sell clothes that you would want to wear? Write this down so you can go back to it every so often. If you get stuck in the naming process, take a break and dwell on why you're going to go into business.
2. Think About the Customer
Decide on the type of consumer you want to frequent your brick-and-mortar or online store. Write these characteristics down, and don't be afraid to go into specifics.
- What do they want to accomplish in life?
- What are their passions?
- How old are they?
- Where do they live?
- What makes them feel most alive?
- What are their hobbies?
- What is their ideal job?
The business name you choose will tell your customers who are and what you’re about. Try not to jump into the trendy name game—that is, unless you are trying to capitalize on a viral trend with a momentary product or service. Think about ideas that match what your customers aspire to become in the long run.
3. Develop a Theme
Even if you don't pick a specific theme to build your brand strategy or boutique name around, think about the message. What is your company going to be about? What do you want it to represent? Use these answers as a guide to help you figure out what you want to go for. Going with a theme can be advantageous because it's easier for the customer to understand what your brand is trying to sell.
This is where the excitement (and endurance) comes into play. Take a piece of paper and jot down all the names that come into your mind. Don't think about whether they're good or bad. Simply put your pen to paper and write whatever springs forward. Use a thesaurus or dictionary to find a variety of words, names, concepts, and ideas that you can potentially use.
Once you have a few ideas going, play around with the word placement and take note of what you gravitate toward. After you put a list together, ask your friends and family the following questions:
- What is your first impression of the business name(s)?
- What feelings come up when you hear it? Are they positive or negative?
- What do you think my store would be selling?
If people are giving you good feedback, you might be onto something good.
5. Search for the Name
Google is your best friend. After you find a name that you like, check to see if it's taken. If you put it in the search query and nothing comes up, you should be in the clear. However, there is one more thing to check before you go charging full steam ahead.
6. Verify the Existence of Current Trademarks and Copyrights
The last step to choosing a clothing brand name is to do a trademark search for the name you want. If it's not taken, you can register it with the United States Trademark Office. It'd be best to speak to a lawyer as you go through this process. However, you can use sites such as LegalZoom as well.
7. Claim Your Account Usernames
Snag your business name on every social media platform possible. This will help you ensure that another individual won't take the name and post content that doesn't match your vibe (and might confuse potential customers).
Streetwear Brand Name Ideas
Mad Ink Clothing Co.
6th Avenue Streetwear
Bay City Clothing
Vault Clothing Co.
UnHinged HipHop Wear
Sooner Than You Think Apparel
Nightshade Trading Co.
West Side Street Clothing
Children's Clothing Company Names
Smarty Pants School Uniforms
Doodle's Children's Apparel
Little Dimples Kid's Clothing
Fairytale Dresses & Accessories
Twinkle Twinkle Sleepwear
Pumpkin Clothing Co.
Little Guppies Swimwear
Sugarplum Children's Clothing
Hunny Bunny Babywear
Playdate Costumes for Kids
Willow Wood Children's Clothing
Up Up and Away Apparel
Freckles Clothing for Kids
Chickadee Children's Apparel
Sweet Peach Baby Apparel
Cowboy Calvin's Westernwear
Bedtime Stories Sleepwear
Duckling's Baby Clothing
Lil’ Boss Jean Co.
Shortie's Children's Shop
I'm New! Infant Clothing
Rosy Cheeks Children's Apparel
Juicebox's Kid's Clothing
Sunday Best Suits & Dresses
Buckaroo Jeans Co.
Catwalk Juniors Clothing
Tadpole's Children's Apparel
Maternity Clothing Brand Name Ideas
Mommy Dearest Maternity Wear
Proud Mama Maternity
Caring Hands Clothing
Second Skin Maternity Essentials
Mother Earth Maternity Wear
New Vistas Maternity
Sowing Seeds Apparel
Turned Earth Maternity Apparel
Elements of a Great Brand Name: S.M.I.L.E. and S.C.R.A.T.C.H.
The key to putting together an unforgettable and lasting brand name is simple. The name should make potential customers excited to find a brand that matches their vibe. It shouldn't leave them scratching their head and wondering what it's all about. EatMyWords created the “SMILE” and "SCRATCH” checklists to help you determine the qualities your business name should and should not have.
Your Brand Name Should Make Customers "S.M.I.L.E."
- Simple: It's one easy-to-understand concept.
- Meaningful: Your customers instantly "get it."
- Imagery: It's visually evocative and creates a mental picture.
- Legs: It carries the brand and lends itself to wordplay.
- Emotional: It empowers, entertains, engages, and enlightens.
"SCRATCH" It Off the List if It Has Any of These Deal-Breakers
- Spelling-challenged: You have to tell people how to spell it.
- Copycat: It's similar to competitor’s names.
- Random: It's disconnected from the brand.
- Annoying: Its meaning is hidden or forced.
- Tame: It's flat, uninspired, boring, and non-emotional.
- Curse of knowledge: Only insiders get it.
- Hard-to-pronounce: It's not obvious or relies on punctuation.
A Few Final Tips to Get You on Your Way
- Think about the associations your name may have. Make sure there's nothing negative or off-brand potential customers might think of when they hear the name.
- Check for readability. You don't want customers to become confused as they look at the name.
- Try to keep the name short and sweet whenever possible.
- Decide on your brand's personality. Is it playful? Sweet? Tough? Thoughtful?
- Make sure you don't look and sound like everybody else. A great name can direct attention to you and reinforce your values in a word or two.
Swimwear Brand Name Ideas
Aqua 4 Swimwear
Glide Swim and Surf
Second Skin Swimwear
Past the Breakers Apparel
Marlin & Co.
Buoys and Gulls
Lingerie and Loungewear Brand Name Ideas
Mirage Misses Casualwear
Penelope's Pajamas & Sleepwear
Pink Jasmine Loungewear
Tempting Fate Apparel
Siren Song Intimates
Satin & Lace
Bare Breeze Creations
Sportswear and Activewear Brand Name Ideas
Hot Threads Dancewear
Hole-in-One Fairway Apparel
Mountain Men Wilderness Wear
The Sweat Factory
Track and Yield
Slam Dunk Jams
Additional Naming Resources
- Remember to check a domain name's availability before setting anything in stone. Get inspired by what's available!
- Try generating a made-up word that combines the feelings and themes you want to evoke and that also has an available domain.
- Still can't think of a clothing company name? You can use a free name generator to stir up fresh ideas to play with!
Video: How to Name Your Business
This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.
Questions & Answers
Question: What is a suitable name for a t-shirt and sweater brand with the target audience being between 10-23 years old?
Answer: As you know, naming a business is difficult because there are a lot of variables to creating a good name such as target ages, genders, style, etc. There are also legal things to consider, such as are there any other businesses in your state/country using that name. With that said, here are some ideas that might help you come up with a great business name:
23 Clothiers & Co.
Cloth & Stitch Co.
Silk & Spool Clothing
Young & Thimble
Wild & Free Clothing
Young Value Co.
Question: What are good names for a law enforcement t-shirt line?
Answer: Here are some ideas for you to play around with:
Back the Badge
Pro Cop Shop
Support Law Enforcement
Proud Police Supporters
T-Shirts for Cops
Proud of Our PD
In the Line of Duty
Blue Striped Tees
Pride, Integrity, and Guts
The Brave Blue
God Bless Cops
Prayers for Police
PRAKASH on August 31, 2020:
Plz healp to naming our pharmacy retail outlet start with GUPTHA
Ayesha muslima on August 23, 2020:
I start online business recently. I want a perfect name about my online pages. Plz give me unique name. My business is clothing so plz give me name.
Syeda Anamika Sirajee on August 22, 2020:
Hello I need a help please.
I start online business recently. I want a perfect name about my online pages. Plz give me unique name. My business is clothing so plz give me name.
Chance on August 12, 2020:
Please . I want clothing line name for all ages for both men and women’s ... something close to my name .
Jene on August 11, 2020:
Please i want a nice name for my boutique
Kulsoomsajjad on August 10, 2020:
Hello kulsoom here please tell me,a really unique name. I'm open my own online dresses business
Navidu Chamalka on August 05, 2020:
HELLO!! I need a name for a lifestyle clothing brand. a really unique one!! Please HELP me.....
Don Romero on August 04, 2020:
I recently saw a brand name market place name ONZUT.COM with very unique and memorable brand names listed out for very less prices and if you need brand name ideas like this https://brinso.com/categories/apparel/ also recommended.
Simu on August 04, 2020:
Hi I want to open a cloths shop ..so I couldn’t decided to get a unique name for my shop ..plz could u help me to get a unique shop name
Rash on July 28, 2020:
Hi i need a men's clothings brand name for manufacturing products.
moharaj dhakal on July 27, 2020:
I am planning to start a clothing business and I am still in confusion about the name of shop. If I could get a help to decide the name that would be a great help.
Savannah McDwyer on July 24, 2020:
hi i was planning on doing a online business kinda like river island where they sell everything but i cant think of a name any ideas?
Emily on July 21, 2020:
What name can I give to my online shop where I sell mens shoes , trousers, shirt's and women's shoes, blouse and dresses
Eriana on July 18, 2020:
I am planning to start a female casual wear business and I am still in confusion about the name of shop. If I could get a help to decide the name that would be a great help.
rizwan saeed Siddiqui on July 13, 2020:
i want to start a garments store or u may call it a Shop especially somewhere in Russia
exclusively for ladies ages in between 16 to 40 years
i need your suggestion for my brand name .. many thanks
email@example.com on July 06, 2020:
I need a suitable name for unisex clothings
Ashana on June 30, 2020:
I need a name for my up coming business... I’ll be selling clothes, shoes & jewelry. I need a catchy name....
Blessity on June 10, 2020:
Just like we did for all these businesses, let's brainstorm that unique and amazing name for your dream business. Check-out our service here.
Shaun on June 08, 2020:
Need some ideas for a clothing and trainers branded affordable selling name thanks
firstname.lastname@example.org on June 06, 2020:
Please can you suggest a brand name with munong Raissa thanks
Sona shaji on May 26, 2020:
I need a name for my stiching centre..I am providing every type of stiching..can u suggest a name plz
Thivyasheni A/P A.Balu on May 23, 2020:
what is a suitable name for traditional cloths
Shene van Rooyen on May 18, 2020:
I need a name for my bussiness , I'm selling boots , shoes , clothing , nail products
meenaz on May 16, 2020:
I want name for
sandeep on May 09, 2020:
i want to showroom names for start my new business and i want short names of garments please suggest.
Syed on April 20, 2020:
I want to start my Business in gents garments. Any good and short name idea will be highly appreciated?
ZaniyahVaughn on April 14, 2020:
I need help thinking of a name that will attract not just females but also males
Zuha on April 08, 2020:
I need a name for my clothing store which can make the people think its the best name they have ever heard
Syed abutalib on April 05, 2020:
Please suggest a name for my clothing brand business.
Bii on April 05, 2020:
Be taste bakery
Yewande on March 28, 2020:
I want to start a t-shirt business and I need a suitable name for it
Saravana on March 09, 2020:
Hi i need a womens clothing brand name for manufacturing products
What are good names for plus size women clothing line ? on February 29, 2020:
What are good names for plus size women clothing line ?
Suraj on February 21, 2020:
i want 4 letters name for men clothing brand
imranAli77954 on February 21, 2020:
Nice read! I liked the name "Gunmetal Streetwear" and Dead Threads Jeans.
Apart from the mentioned names I even liked the name Anotah. It is the name of a leading clothing brand in the Middle East (https://www.anotah.com/).
blessing Moses on January 28, 2020:
Please idea of business that involve weavons and wig making
Maryam on January 25, 2020:
Please idea of a business name for a sample materials/ fabrics that are not sewn for male and female and veils
Jawaria on January 22, 2020:
What can be the name if starting clothing which include dresses and mostly work on plan dresses?
nawoda on January 20, 2020:
suggest a name for online clothing business using sanjaya and nawoda
Oluwadamilola on January 16, 2020:
Suggest a nice name for me please..
Samita on January 07, 2020:
Suggest me a good name for a boutique
Dinesh on December 26, 2019:
Plz Sajesion Myy New Women's Wear Brand Naam
Ankur on December 21, 2019:
PLEASE SUGGEST A NAME For a new wholesale kids wear shop.
Gurnoor Minhas on December 20, 2019:
Is "Scratch it Girls" is an appropriate brand name with the logo "SG"..??
Aiesha on November 18, 2019:
please help me to find perfect name for my business..starting new mens shop everything is there its urgent pls
Fatima Ibrahim Alkassim on November 09, 2019:
Please help me to find a perfect and sweet name for men’s boutique and native wears
Tony on October 23, 2019:
Google is NOT your friend!! Your proprietary, intellectual property should not be googled, better to do an official trademark and patent search. Once you Google something, they have very complex systems and algorithims that can see your searches and sometimes steal your idea, be mindful of that! If you do decide to use Google, be as discreet and strategic as possible to not reveal too much of your ideas or plans.
Sachin on October 16, 2019:
Catchy & word potentail business name for school uniforms shop.
Akshay on October 10, 2019:
Iam started a new mens Shop, everything is there
nthatisi malebeko on October 10, 2019:
please give my clothing business a name
Prashanta Barua on September 26, 2019:
Hey, please suggest a unique New Brand name for Readymade kids wear.
Ruby rana on September 24, 2019:
Pls help me to find a perfect name for my ladies boutique
Puneet kumar on September 15, 2019:
Pls suggest suitable name school uniform related
Minkie on September 14, 2019:
Hey may i kindly ask.I wanna start a sewing business,i make all type of clothing including both male and female clothing.i havent registered a business name yet so.Is it gramatically ok to
Vivek kumar on September 12, 2019:
Please suggest a unique New Brand name for Readymade menswear...And And Store Name a any Country name based...Like Mr.American, suggest me
Omar on September 11, 2019:
Marc on September 11, 2019:
What's a good name for a denim jacket brand?
Powei on September 05, 2019:
I need a fashion collection name that start with P
Ashmal iqbal on September 04, 2019:
I'm starting businesses and design web for clothingwashig and stitching plzz suggest a good name
Keerthana on September 03, 2019:
I need new name for my company,that should not exist...can you please help me.
Nataysia on September 01, 2019:
This is already used names this is stupid and dumb
Faith on September 01, 2019:
Can you suggest a name for a female fashion designer
Pravin on August 31, 2019:
Can you suggest boys denim brand name
Debbie M on August 28, 2019:
Can u suggest name for discounted dressy dress store. Catering to women., and teens?
Gulabkhan on August 14, 2019:
Please suggest me for uniform company names
Michelle on August 12, 2019:
womens, girls clothing & accesories name for Michelle & Maddy
sk.mousumi on August 07, 2019:
recommend me buying house name
Biplob shaikh on August 05, 2019:
Mallet Chowdappa on August 02, 2019:
Can u suggest me good brand name in men's clothing
Avantika on August 01, 2019:
Please suggest names for a women's clothing company dealing with fabrics too
Dipak on July 29, 2019:
Please suggest a unique name for women's clothing company name
Vivek kumar on July 29, 2019:
Please suggest a unique name for the showroom showroom, which is based on the country name.
jaise US POLO ASSN
Amran Hossan on July 26, 2019:
i need a one word apparel brand name. i should be provide smile face all
Anne Inyang on July 19, 2019:
I need a suitable name to brand my online clothing, jewelries, shoes business
Modest on July 13, 2019:
I need a name with modest as a fashion designer
Amina on July 09, 2019:
I have been wanting to brand my business but I have no cool name to use. Pls help
Saee on July 09, 2019:
I need help to find the perfect name for my woman and kids customised clothes brand
Denese on July 06, 2019:
Im looking for a name for my online clothing store for men and women clothing
Sagar Bhandarkar on July 06, 2019:
What’s the most suitable name for men’s , women’s and kids t-shirt brand??
Ajit Kumar on July 06, 2019:
I m looking for clothes manufacturing company name
Someone on July 01, 2019:
Cloth and Stitch Co. is an actual company, that us plagiarism
Faryal Ijaz on June 30, 2019:
Please suggest me the name for my traditional and embroider clothing online business for women and girls.
JNC on June 24, 2019:
I'm looking for a Gym Clothing, resistance bands name.
Please Give me ideas!!
meji on June 23, 2019:
I need help to find name for my online clothes and cosmetics shop
Shinaan on June 22, 2019:
I need help to find the perfect name for my online clothes store. (For woman,man and kids)
email@example.com on June 22, 2019:
I need help to find the perfect name for my online clothes shop
Andrew on June 22, 2019:
I need a name for a luxury brand
umer Ayub on June 21, 2019:
i want to start a kids formal wear brand having western for wear please suggest a name for this.
Ctiey on June 16, 2019:
Pls suggest me brand for my business wholesale Clothing store,tq
K. Naveed Basha on June 02, 2019:
Plz suggest me Brand name for customized women's clothing shop
Babar on May 31, 2019:
Plz suggest me Brand name for customized men's tailoring...
Moumita Gupta on May 31, 2019:
What are good names for ladies garments business??
Ashima Bhan on May 29, 2019:
Would like suggestions for comfortable adaptive clothing for elderly in india
Sagar Pahilwani on May 24, 2019:
Suggestion names for Fine and Rich Custom made suit company?
firstname.lastname@example.org on May 23, 2019:
I love fashion,am into men&women Fashion,I sell fabrics what do I do???
Princy Thomas on May 20, 2019:
please help me for western ready made cloths shop..
Monali kaweeshwari on May 19, 2019:
Please help me put the name my new bridal wear fashion house
Kanwal on May 04, 2019:
Please suggest me a name for clothing boutique?? Decent name start with name anam... Please guide me
Shital on May 03, 2019:
Pls suggest me a good name of my garments product
D K on May 01, 2019:
Please suggest me a good name for fabric sale.