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100+ Creative Names for a Clothing Company

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Tatiana is a business-minded writer who shares informative insights with other entrepreneurs.

When starting an apparel line, your brand name is everything.

When starting an apparel line, your brand name is everything.

Clothing Line Name Ideas for Your Next Clothing Brand

If you have a passion for fashion, a knack for sewing, or an eye for design, starting your own clothing line could be right up your alley. If you're willing to work hard, and you have something new and unique to bring to the industry, you just might have what it takes to succeed!

Everyone needs clothes, and many people who share a love for fashion and design aren't afraid to spend a pretty penny to make themselves look gorgeous.

If you're diving into the world of apparel design or retail clothing sales, brand is everything—and a good brand begins with a good name. You likely have lots of ideas bouncing around in your mind, but it's important not to rush into any major branding or naming decisions before carefully evaluating your strategy.

In this article, we'll explore various techniques for creating a memorable and impactful name for your clothing line.


  • Women's Clothing Company Name Ideas
  • What Do I Need to Consider Before Starting a Clothing Line?
  • Men's Clothing Company Name Ideas
  • How to Come Up With a Creative and Catchy Name for Your Apparel Brand or Clothing Store
  • Streetwear Brand Name Ideas
  • Children's Clothing Company Names
  • Maternity Clothing Brand Name Ideas
  • Elements of a Great Brand Name: S.M.I.L.E. and S.C.R.A.T.C.H.
  • Swimwear Brand Name Ideas
  • Lingerie and Loungewear Brand Name Ideas
  • Sportswear and Activewear Brand Name Ideas
  • Additional Naming Resources
  • Video: How to Name Your Business
Too Tempted Clubwear

Too Tempted Clubwear

Women's Clothing Brand Name Ideas

Sweet Tea Dresses

Silhouettes, Suits & Separates

Serafina Women's Label

Dahlia Apparel for Women

Lovely Lady Clothing

Clover Clothing Co.

Studio 51 Clothing Co.

24-Karat Clothing

Too Tempted Clubwear

Red Betty Boutique

Tanked Up Co.

Ellie Elizabeth Apparel for Women

Bewitched Boutique

Jillian B. Jean Co.

Hourglass Jeans

Fringe Apparel for Juniors

South City Streetwear

Porcelain Apparel

Hot Head Threads

Skinny Bop Essentials


Ballad apparel

Summer Serenade

Jean Jams

Tiptoe Formals

'89 Again Vintage

Summer's Day Dresses and Shoes

Cosmopolitan Clothing

What Do I Need to Consider Before Starting a Clothing Line?

When it comes to creating your own clothing company, the most important aspect of the business is building your brand. Without a brand identity, people will not recognize your clothes and might mistake you for a generic clothing company (ouch!). Picking a good name is really important in this industry.

Thinking of brandable clothing company names can be quite the task, and that's totally normal. This is not something that you want to rush—it needs to be as perfect as the clothes you'll be designing. So, just how do you come up with good clothing company names? Here are a few tips.

Tips for Naming Your Apparel Brand or Clothing Label

  • Make it brandable. I cannot stress enough how important it is that the name you choose is brandable. The more natural it seems for you to build on the name, the easier it will be for you to create your brand around it! Try coming up with slogans and logos for each name idea that comes to mind.
  • Reference the clothing type. More likely than not, you'll probably be sticking with a fairly specific type of clothing. Whether it's streetwear, dance apparel, swimwear, T-shirts, or intimates, you may want to somehow incorporate the type of clothing you sell into the name of your business.
  • Incorporate your own name. If you have an awesome-sounding name that has a nice flow to it, why not consider using it in your clothing line name? After all, you are the mastermind behind the gorgeous threads.
  • Take a Vote. Chances are, you'll fall in love with a few fabulous names. If this happens to you, consult with family and close friends about their opinions and take a vote. Who knows—they may even be able to provide some additional ideas to get you thinking!

Now that we're on track with the brainstorming process, let's check out some name ideas and then examine the basic steps involved in dreaming up the perfect name for your brand.

Men's Clothing Company Name Ideas

Hawthorne Apparel Co.

L. Alexander Apparel

London Britches

Bigger Britches Big & Tall

N. Allen Menswear

Sparrowhawk Signatures

Svenson Suits & Separates

Buffalo Blvd. Western Wear

Dead Threads Jeans

Adventure Apparel Co.

Forester Flannels

Redwood Casualwear

Iron Giant Big & Tall

Mr. Smith Custom Suits

Pinstripes Suit Co.

Finer Threads

The Wicked Stitch

Slate Jeans Co.

How to Come Up With a Creative and Catchy Name for Your Apparel Brand

Picking the right name is vital to any kind of business, but when you're working in a tough industry and competing with some really big names, it is crucial that you spend a lot of time thinking about this topic.

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If you invest the time, you'll be able to create a catchy name that gets stuck in customers' heads and stands out from the rest. In the end, you will be glad you did!

1. Determine Why You're Going to Start

This essentially equates to you writing your mission statement to remind yourself why you want to start this business. Do you want to create a line catered to a market that's not typically served by the fashion industry? Do you want to split the profits to be able to support a cause you believe in? Do you want to buy and sell clothes that you would want to wear?

Write this down so you can go back to it every so often. If you get stuck in the naming process, take a break and dwell on why you're going to go into business.

2. Think About the Customer

Decide on the type of consumer you want to frequent your brick-and-mortar or online store. Write these characteristics down, and don't be afraid to go into specifics.

  • What do they want to accomplish in life?
  • What are their passions?
  • How old are they?
  • Where do they live?
  • What makes them feel most alive?
  • What are their hobbies?
  • What is their ideal job?

The business name you choose will tell your customers who you are and what you're about. Try not to jump into the trendy name game—that is, unless you are trying to capitalize on a viral trend with a momentary product or service. Think about ideas that match what your customers aspire to become in the long run.

3. Develop a Theme

Even if you don't pick a specific theme to build your brand strategy or boutique name around, think about the message. What is your company going to be about? What do you want it to represent?

Use these answers as a guide to help you figure out what you want to go for. Going with a theme can be advantageous because it's easier for the customer to understand what your brand is trying to sell.

4. Brainstorm

This is where the excitement (and endurance) comes into play. Take a piece of paper and jot down all the names that come into your mind. Don't think about whether they're good or bad.

Simply put your pen to paper and write whatever springs forward. Use a thesaurus or dictionary to find a variety of words, names, concepts, and ideas that you can potentially use.

Once you have a few ideas going, play around with the word placement and take note of what you gravitate toward. After you put a list together, ask your friends and family the following questions:

  • What is your first impression of the business name(s)?
  • What feelings come up when you hear it? Are they positive or negative?
  • What do you think my store would be selling?

If people are giving you good feedback, you might be onto something good.

5. Search for the Name

Google is your best friend. After you find a name that you like, check to see if it's taken. If you put it in the search query and nothing comes up, you should be in the clear. However, there is one more thing to check before you go charging full steam ahead.

6. Verify the Existence of Current Trademarks and Copyrights

The last step to choosing a clothing brand name is to do a trademark search for the name you want. If it's not taken, you can register it with the United States Trademark Office. It'd be best to speak to a lawyer as you go through this process. However, you can use sites such as LegalZoom as well.

7. Claim Your Account Usernames

Snag your business name on every social media platform possible. This will help you ensure that another individual won't take the name and post content that doesn't match your vibe (and might confuse potential customers).

Nightshade Trading Co.

Nightshade Trading Co.

Streetwear Brand Name Ideas

Gunmetal Streetwear

Mad Ink Clothing Co.

6th Avenue Streetwear

Bay City Clothing

Vault Clothing Co.

UnHinged HipHop Wear

Freestyle Streetwear

Sooner Than You Think Apparel

Nightshade Trading Co.

West Side Street Clothing

Bricks Apparel


Children's Clothing Company Names

Smarty Pants School Uniforms

Doodle's Children's Apparel

Little Dimples Kid's Clothing

Fairytale Dresses & Accessories

Twinkle Twinkle Sleepwear

Pumpkin Clothing Co.

Little Guppies Swimwear

Sugarplum Children's Clothing

Hunny Bunny Babywear

Playdate Costumes for Kids

Willow Wood Children's Clothing

Up Up and Away Apparel

Periwinkles Playwear

Freckles Clothing for Kids

Chickadee Children's Apparel

Sweet Peach Baby Apparel

Cowboy Calvin's Westernwear

Bedtime Stories Sleepwear

Duckling's Baby Clothing

Lil’ Boss Jean Co.


Shortie's Children's Shop

I'm New! Infant Clothing

Rosy Cheeks Children's Apparel

Tater Tots

Juicebox's Kid's Clothing

Sunday Best Suits & Dresses

Buckaroo Jeans Co.

Catwalk Juniors Clothing

Cute-as-a-Button Clothing

Tadpole's Children's Apparel

Froghop Essentials

Maternity Clothing Brand Name Ideas

Mommy Dearest Maternity Wear

Proud Mama Maternity

Caring Hands Clothing

Second Skin Maternity Essentials

Gaia Apparel

Mother Earth Maternity Wear

New Vistas Maternity

Sowing Seeds Apparel

Turned Earth Maternity Apparel

Elements of a Great Brand Name: S.M.I.L.E. and S.C.R.A.T.C.H.

The key to putting together an unforgettable and lasting brand name is simple. The name should make potential customers excited to find a brand that matches their vibe.

It shouldn't leave them scratching their head and wondering what it's all about. EatMyWords created the "SMILE" and "SCRATCH" checklists to help you determine the qualities your business name should and should not have.

Your Brand Name Should Make Customers "S.M.I.L.E."

  • Simple: It's one easy-to-understand concept.
  • Meaningful: Your customers instantly "get it."
  • Imagery: It's visually evocative and creates a mental picture.
  • Legs: It carries the brand and lends itself to wordplay.
  • Emotional: It empowers, entertains, engages, and enlightens.

"SCRATCH" It Off the List if It Has Any of These Deal-Breakers

  • Spelling-challenged: You have to tell people how to spell it.
  • Copycat: It's similar to competitors' names.
  • Random: It's disconnected from the brand.
  • Annoying: Its meaning is hidden or forced.
  • Tame: It's flat, uninspired, boring, and non-emotional.
  • Curse of knowledge: Only insiders get it.
  • Hard-to-pronounce: It's not obvious or relies on punctuation.

A Few Final Tips to Get You on Your Way

  • Think about the associations your name may have. Make sure there's nothing negative or off-brand potential customers might think of when they hear the name.
  • Check for readability. You don't want customers to become confused as they look at the name.
  • Try to keep the name short and sweet whenever possible.
  • Decide on your brand's personality. Is it playful? Sweet? Tough? Thoughtful?
  • Make sure you don't look and sound like everybody else. A great name can direct attention to you and reinforce your values in a word or two.
Second Skin Swimwear

Second Skin Swimwear

Swimwear Brand Name Ideas

Aqua 4 Swimwear

Glide Swim and Surf

Second Skin Swimwear

Past the Breakers Apparel

Marlin & Co.

Bandit Boardshorts

Buoys and Gulls

Amphibious Apparel

Aqueous Apparel

Lingerie and Loungewear Brand Name Ideas

Lala Lingerie

Mirage Misses Casualwear

Runway Lingerie

Destiny Intimates

Penelope's Pajamas & Sleepwear

Pink Jasmine Loungewear

Tempting Fate Apparel

Siren Song Intimates

Nothing There

Satin & Lace

Bare Breeze Creations

Lipstick lingerie

Sportswear and Activewear Brand Name Ideas

Hot Threads Dancewear

Infinity Sportswear

On-the-Field Sportswear

Hole-in-One Fairway Apparel

Mountain Men Wilderness Wear

Yogini Leggings

Push-It Threads

The Sweat Factory

Track and Yield

Slam Dunk Jams

Interval Outfitters


Additional Naming Resources

  • Remember to check a domain name's availability before setting anything in stone. Get inspired by what's available!
  • Try generating a made-up word that combines the feelings and themes you want to evoke and that also has an available domain.
  • Still can't think of a clothing company name? You can use a free name generator to stir up fresh ideas to play with!

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.

Questions & Answers

Question: What is a suitable name for a t-shirt and sweater brand with the target audience being between 10-23 years old?

Answer: As you know, naming a business is difficult because there are a lot of variables to creating a good name such as target ages, genders, style, etc. There are also legal things to consider, such as are there any other businesses in your state/country using that name. With that said, here are some ideas that might help you come up with a great business name:

Young&Teen Tops

23/10 Clothing


23 Clothiers & Co.

Vivacious Tops



Youth Clothiers

Cloth & Stitch Co.

Mad Stitches

Youthful Threads

Twisted Stitchers

Golden Elegance

Fine Threads

Silk & Spool Clothing

TopTen Clothing


Young & Thimble

Wild & Free Clothing

Young Value Co.

Question: What are good names for a law enforcement t-shirt line?

Answer: Here are some ideas for you to play around with:

Back the Badge

Pro Cop Shop

Support Law Enforcement

Backing Blues

Proud Police Supporters

T-Shirts for Cops

10-4 Tees

Lawful T-shirts

Proud of Our PD

In the Line of Duty

Blue Striped Tees

Pride, Integrity, and Guts

The Brave Blue

God Bless Cops

Prayers for Police


PRAKASH on August 31, 2020:

Plz healp to naming our pharmacy retail outlet start with GUPTHA

Ayesha muslima on August 23, 2020:

I start online business recently. I want a perfect name about my online pages. Plz give me unique name. My business is clothing so plz give me name.

Syeda Anamika Sirajee on August 22, 2020:

Hello I need a help please.

I start online business recently. I want a perfect name about my online pages. Plz give me unique name. My business is clothing so plz give me name.

Chance on August 12, 2020:

Please . I want clothing line name for all ages for both men and women’s ... something close to my name .

Jene on August 11, 2020:

Please i want a nice name for my boutique

Kulsoomsajjad on August 10, 2020:

Hello kulsoom here please tell me,a really unique name. I'm open my own online dresses business

Navidu Chamalka on August 05, 2020:

HELLO!! I need a name for a lifestyle clothing brand. a really unique one!! Please HELP me.....

Don Romero on August 04, 2020:

I recently saw a brand name market place name ONZUT.COM with very unique and memorable brand names listed out for very less prices and if you need brand name ideas like this also recommended.

Simu on August 04, 2020:

Hi I want to open a cloths shop I couldn’t decided to get a unique name for my shop ..plz could u help me to get a unique shop name

Rash on July 28, 2020:

Hi i need a men's clothings brand name for manufacturing products.

moharaj dhakal on July 27, 2020:

I am planning to start a clothing business and I am still in confusion about the name of shop. If I could get a help to decide the name that would be a great help.

Savannah McDwyer on July 24, 2020:

hi i was planning on doing a online business kinda like river island where they sell everything but i cant think of a name any ideas?

Emily on July 21, 2020:

What name can I give to my online shop where I sell mens shoes , trousers, shirt's and women's shoes, blouse and dresses

Eriana on July 18, 2020:

I am planning to start a female casual wear business and I am still in confusion about the name of shop. If I could get a help to decide the name that would be a great help.

rizwan saeed Siddiqui on July 13, 2020:

hi there

i want to start a garments store or u may call it a Shop especially somewhere in Russia

exclusively for ladies ages in between 16 to 40 years

i need your suggestion for my brand name .. many thanks on July 06, 2020:

I need a suitable name for unisex clothings

Ashana on June 30, 2020:

I need a name for my up coming business... I’ll be selling clothes, shoes & jewelry. I need a catchy name....

Shaun on June 08, 2020:

Need some ideas for a clothing and trainers branded affordable selling name thanks on June 06, 2020:

Please can you suggest a brand name with munong Raissa thanks

Sona shaji on May 26, 2020:

I need a name for my stiching centre..I am providing every type of stiching..can u suggest a name plz

Thivyasheni A/P A.Balu on May 23, 2020:

what is a suitable name for traditional cloths

Shene van Rooyen on May 18, 2020:

I need a name for my bussiness , I'm selling boots , shoes , clothing , nail products

meenaz on May 16, 2020:

I want name for

Gowns stitching

sandeep on May 09, 2020:

i want to showroom names for start my new business and i want short names of garments please suggest.