Coming up With a Cool Business Name
Inspiration For Finding That Perfect Business Name Can Come From Companies Past, Present and Future
If you want to come up with a good business name for your company, the one thing you should not do is let someone else do it for you. Starting a business takes passion, and coming up with a name that matters to you and the future of your fledgling empire shouldn't be left in anyone's hands but yours.
I love companies with interesting names, but what I love more is learning how they came up with that name. If you know that, then coming up with a name for your company that is different and unique can be a bit easier. That's what this article is all about. You're likely to recognize some of the names below, but I'd be willing to bet that there will be many that you don't recognize. What you will find are names that either currently belong to a company or have belonged to a business in the past. Most will have explanations on how the name was given, but business names that sound cool will be included even if I can't found out their story. Some may even be available for you to trademark yourself, just be sure to check before actually using it.
I really hope you find the list of names below useful, no matter the reason you came across this article. I know that I had a lot of fun writing it and will continue to have fun keeping it updated with new and interesting names.
Learn how to come up with a killer name for your company by looking at how other companies came up with their name.
Cool and Creative Business Names
3M: This shortened name comes from the original: Minnesota Mining and Manufacturing.
7-Eleven: The name refers to the hours the store is open.
Aflac: First letter from each word of previous name, which was American Family Life Assurance Company.
Akamai: The company’s name means "smart" or "clever" in Hawaiian.
Alcoa: Aluminum Company of America.
Alibaba Group: Asked a waitress what she knew about Alibaba and she said "Open Sesame", which in the story opens a secret door to a treasure room.
Amgen: The original name of the company was Applied Molecular Genetics.
Apple: The favorite fruit of the co-founder Steve Jobs, which also worked at an apple orchard.
Arby’s: From the initials of the Raffel Brothers, which were the founders.
Arm & Hammer: From the old logo of the Vulcan Spice Mills which was based on the arm and hammer of Vulcan, the Roman god of fire and metalworking.
Bacardi Limited: Named after the founder Don Facundo Bacardi Masso.
Batesville Casket Company: It’s roots can be traced back to 1884 where John Hillenbrand produced handmade wooden caskets. The company was founded in Batesville, Indiana and is still headquartered there. Bought by Hillenbrand Industry in 1906 and still owned by them.
Berkshire Hathaway: This was a textile company at first formed by the merger of Berkshire Fine Spinning and Hathaway Manufacturing. Mr. Buffet purchased the business and then converted it into a holding company.
BIC: This pen company was named after Marcel Bich (one of its founders) who dropped the h to avoid mispronunciation.
Black Isle Studios: When coming up with names for movie companies the world is really at your doorstep, as the choices are endless and the name doesn't have to have anything to do with the film industry unless you want it to.
Bridgestone: Named after founder Shojiro Ishibashi. Ishibashi means “bridge of stone”.
Caterpillar: In 1925 Best Tractor merged with Holt Tractor. Someone made the comment that when the tracks were moving they resembled a caterpillar crawling.
Cheesecake Factory: Although you can order more that just cheesecake now, make no mistake, the entrepreneur decided upon this name for one reason and one reason alone - they wanted to make and sell cheesecakes.
Coca-Cola: From the coca leaves and kola nuts used to make the beverage. The creator made the K into a C because it looked better.
Comcast: From communications and broadcast.
Crayola: From the French word “craie”, meaning “stick of chalk” and “ola” meaning “oily”.
Criterion: Turns out wonderful movies on DVD and Blu-ray with all kinds of special features. The word means "a principle or standard by which something is judged".
ESPN: Entertainment and Sports Programming Network.
Etsy: The founder wanted a meaningless word for branding purposes, so he watched a lot of foreign movies and wrote down ideas.
Facebook: These books were once given to new students to help them get to know each other better.
Ferrari: From founder Enzo Ferrari.
Fossil Group: This watch company’s name came out of the nickname of the founder’s father.
Fruit of the Loom: The name was inspired by paintings of fruit done by the daughter of a customer. The company made the name official in 1871, making it one of the world's oldest trademarks.
Fuddruckers: This hamburger joint’s name was inspired by a fake airline called Fudpucker Airlines, which was a made-up company aviation nerds have joked about for decades.
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Ghostbusters: This may be a fictional company, but if it were a real one, you couldn't ask for a more precise name for a company. The logo they came up with looks awesome as well.
Ghost House Pictures: This movie production company was founded by Sam Raimi and Robert Tapert way back in 2002.
Gilead Sciences: From a name used in the bible. Instances where people and places were called Gilead.
GoDaddy: Wanted to change name from Jomax Technologies in 1999, so employees had a brainstorming session and came up with “Big Daddy”. That domain was taken, so the idea grew into “Go Daddy”. The founder Bob Parsons liked it because it made people smile.
Google: After the word googol, which means 1 followed by one hundred 0’s. Originally misspelled, but stuck with because google.com was unregistered.
Hain Celestial Group: A food company best known for it's tea, thanks to the purchase of Celestial Seasonings a few years ago.
Hallmark: Goldsmiths used the word as a “mark of quality”. The founders liked the fact that “hallmark” not only referenced quality, but also included his family name in it.
Happy Madison Productions: Its founder Adam Sandler came up with the name of the company from two of his successful movies Happy Gilmore and Billy Madison.
Hasbro: Derived from the Hassenfeld Brothers, which founded the company.
Hooters: This company name has a double meaning, referring to the owl on the logo and female breasts.
Hospira: Inspired by the words hospital, spirit, inspire and the Latin word spero (which means hope). The employees felt that these words should always present in healthcare.
J.C. Penny: From the founder James Cash Penney.
Jim Henson’s Creature Shop: Named after the founder Jim Henson.
Kenworth: Company name derived from its founders Harry Kent and Edgar Worthington.
Kickstarter: The definition of kick-start is to cause something to start quickly or to give something new energy. I can see why the founders chose the name.
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Lego: In Latin lego means “I put together”, but the company claims the name came from “leg godt”, which is Danish for “play well”.
Lycos: From the family of wolf spiders known as Lycosidae.
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Mars: The maker of Milky Way, M&M’s, Snickers, Uncle Ben’s Rice, Pedigree pet foods and more got its name from the founder of the company, Franklin Clarence Mars.
Microsoft: Bill Gates came up with this company name by what the company did, which was microcomputer software.
Monster Beverage: The name demonstrates the kick you get after consuming the drink itself. The logo plays as key a role as the name itself.
Nabisco: Originally called The National Biscuit Company and changed to Nabisco in 1971.
Nike: In ancient Greece Nike was a goddess who personified victory.
Pandora Media: It means “all gifted” in Greek. As everyone knows, Pandora was very curious, and the company wanted a name that celebrated curious people who liked the experience of discovering new music.
Patagonia: Named after mountainous regions found in Chile and Argentina in which the founder spent time in.
Public Storage: A very spot-on name for a company that stores all the stuff that people don't have room for at their homes.
QVC: Quality, Value and Convenience.
Raytheon: A defense company whose name means “light of the gods” in Greek.
Rocky Mountain Chocolate Factory
Rotten Tomatoes: The name was inspired from the practice of audiences throwing rotten tomatoes when they were shown a poor performance.
Safeskin: This maker of surgical gloves has a very practical name that tells exactly what its product does.
Sealed Air: Named after the “sealed air” found in it’s number one product, Bubble Wrap.
Sony: From the Latin word sonus, which means “sound”. The fact that the name can be pronounced easily in many languages played a huge role in choosing it.
Spotify:The founders were doing a brainstorming session trying to come up with a name one day and one suggestion was misheard as “Spotify”. When it was realized that there were no Google results for the word, the duo immediately registered the name.
Starbucks: Named after a character in Moby Dick by Herman Melville.
Syfy: Was originally called the Sci-Fi channel. The name was changed because in it’s current form it could not be trademarked. Initially, people hated the change, but quickly grew to accept it.
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Taco Bell: Named after its founder Glen Bell.
Tumblr: Tumblelogs (a variation on blogs that focused on shorter posts and also used mixed media) were starting to gain a foothold when Tumblr was created. The founder Dave Karp wanted to be the first and best platform for tumblelogs, so the name seemed to fit.
Twitter: Found in a dictionary. The definition was “chirps from birds” and “a short burst of inconsequential information”, which is what the company did.
Under Armour: Kevin Plank originally wanted to call his company Heart, then Body Armor; both were denied trademarks. His brother one day asked him how his company idea was coming along, “uhh… Under Armor?”. He immediately filed a trademark using a U in the spelling (because he thought the phone number 888-4ARMOUR looked better than 888-44ARMOR.
Unequal Technologies: A company that has taken body armor materials used by soldiers and adapted it for use by athletes. The name is obviously a play on better materials and tech beat out the average.
Volkswagen: German for “people’s car”.
Voodoo Doughnut: Sometimes a cool name for your company comes out of brainstorming, plain and simple. Mix and match words until something sticks.
Warby Parker: David Gilboa (one of the founders) decided to go to an exhibit at the New York Public Library showcasing the work of Jack Kerouac. In one of his books there are two characters whose names were “Warby Pepper” and “Zagg Parker”. The company went through over 2,000 names and took almost 6 months to come up with the name they have today.
WD-40: Water displacement perfected on the 40th try.
Wells Fargo: The bank chain’s name is from its two founders, Henry Wells and William Fargo.
Wendy’s: The founder Dave Thomas named the company after his daughter’s nickname; here real name was Melinda.
Wham-O: This toy maker with products like the Slip ‘N’ Slide, slingshot and Hula Hoop was named after the sound made by slingshots hitting their marks.
Williams Sonoma: Founded by Chuck Williams in Sonoma, California.
Wizards of the Coast
Wolverine World Wide
Zippo: The founder George G. Blaisdell liked the sound of the word zipper and went through variations of it until he came up with one he liked.
Zynga: This games company was named after the founders pet dog, Zinga.
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Your Business Name And It's Logo Should Be One In The Same
Your business logo is almost equally as important as the name of your business as it will often be the thing that gets people to notice your company. Spend just as much time coming up with a good one as you did coming up with a name.
Questions & Answers
© 2016 Don